{"id":321500,"date":"2026-04-20T04:57:02","date_gmt":"2026-04-19T23:27:02","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=321500"},"modified":"2026-04-20T04:57:03","modified_gmt":"2026-04-19T23:27:03","slug":"asobisystem-groups-execs-on-global-aspirations-asobiexpo-hawaii-2026","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/04\/20\/asobisystem-groups-execs-on-global-aspirations-asobiexpo-hawaii-2026\/","title":{"rendered":"ASOBISYSTEM Groups, Execs on Global Aspirations, ASOBIEXPO Hawaii 2026"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tA day after J-pop fans gathered at Honolulu\u2019s Tom Moffatt Waikiki Shell for a one-night-only concert, Asobi Expo Hawaii 2026, the artists and executives of Asobi System congregated backstage to debate the event and the corporate\u2019s global aspirations.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tAs J-pop continues to maneuver further into the U.S. market, Japanese entertainment firms and labels are in search of ways to attach artists with each longtime and potential fans in what was a previously untapped market. Bringing Asobi Expo, an event meant to assemble and showcase artists from the Asobi System family, to the U.S. is a technique some labels are introducing talent stateside. Other events much like it, like Japan Culture and Entertainment Industry Promotion Association\u2019s Matsuri event held last 12 months in Los Angeles, are label agnostic. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cI assumed that was really vital to bring [the event] abroad, to actually spread the Japanese culture,\u201d Asobi System CEO and founding father of Yusuke Nakagawa, tells <em>The Hollywood Reporter<\/em>. The entertainment company, which he founded in 2007, works to showcase and spread Japan\u2019s famed harajuku culture, which is basically a set of eclectic and diverse subcultures.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThat Harajuku culture is on display plenty, all the best way right down to the range of artists Nakagawa has picked for the Honolulu edition of Asobi Expo. There\u2019s the high-energy, out-of-box Atarashii Gakko!, the lovable and endearing Kawaii Labs girl group Fruits Zipper and the veteran Kyary Pamyu Pamyu. The event\u2019s audience featured a justifiable share of supporters for every act, a mixture of each local residents and diehard fans who flew in from Japan.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:1500px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1000\/1500)*100%);\"><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\">Asobi Expo Hawaii 2026. <\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">Hisashi Uchida, Taku Miyazawa<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tNakagawa says he felt that Hawaii was the proper location to expand Asobi Expo into the U.S. \u201cI assumed it was a extremely good place, where the Japanese people could be completely satisfied to come back and the local people [would] have a whole lot of support,\u201d he says. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cIt was our first time in Hawaii,\u201d says Suzuka of Atarashii Gakko! The four-member girl group is not any stranger to performing within the U.S., having previously performed at Coachella and headlining a North American tour of their very own.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cThe audience was really having fun with [the] different artists, so I assumed possibly that\u2019s the atmosphere of Hawaii, that you just get to be more relaxed. I assumed that was really good,\u201d the singer continues. She says they put together a setlist that they knew the group would enjoy.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cEven the Japanese folks that traveled over here, they looked as if it would have more energy or were yelling in the next tone or [had] more body movement,\u201d she continues. \u201cWe actually got hyped watching the audience. And, as a team, I used to be really grateful that all of us got to travel along with Kyary Pamyu Pamyu and Fruits Zipper, but in addition [with] the Asobi System staff.\u201d <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tFruits Zipper, hailing from Asobi System\u2019s sublabel, Kawaii Labs, is admittedly a bit to newer the U.S. market, however the girl group \u2014 which operates on a system of every member being assigned a color \u2014 had a big fan presence on the Honolulu concert.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cIt\u2019s at all times nice to see that there are fans outside Japan because we never get to fulfill the person,\u201d Noel, whose color within the group is yellow, explains. The 22-year-old is the group\u2019s foremost fluent English-language speaker, having been born in Germany and raised in Japan.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe word \u201ckawaii\u201d means cute or lovable in Japanese, which is strictly the vibe that Fruits Zipper\u2019s visual aesthetic and sound conveys. The label, very like its parent company, goals to bring Harajuku culture to the worldwide stage. Kawaii Labs, led by Misa Kimura, oversees several girl groups, including Cutie Street, who&#8217;ve been going viral internationally following music show promotions in Korea. <\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:1500px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((845\/1500)*100%);\">\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/04\/6TM4531s-e1776194120825.jpg?w=1500\" alt=\"\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"845\" width=\"1500\" decoding=\"async\"><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\">J-pop girl group Fruits Zipper. <\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">Hisashi Uchida, Taku Miyazawa<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cCertainly one of the foremost thing Kawaii Labs strives to do is to bring the Japanese idol culture to the world, so once we do anything abroad like in U.S. and elsewhere, we don\u2019t attempt to customize it to that region,\u201d Kimura explains. The 35-year-old serves because the project\u2019s leader and producer\u00a0for Fruits Zipper and Cutie Street, along Candy Tune and Sweet Regular.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cWithin the case of the U.S., they think [this kind of group] is a breath of fresh air,\u201d the producer says. \u201cIt\u2019s just completely different than what they\u2019re used to.\u201d <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tKimura was once within the J-pop scene herself, having previously been the leader of idol group Musubizm. The producer\u2019s experience as each an executive and a former idol makes her uniquely qualified in conveying just how much J-pop has grown globally. \u201cI\u2019m very completely satisfied to see that the Japanese culture is definitely spreading in several countries, even in places that I didn\u2019t think it was there,\u201d she says. \u201cI\u2019m very completely satisfied to [be able] see that in person.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tAsobi System and Asobi Expo plan to proceed their global growth, says Nakagawa. \u201cWatching the audience\u2019s response really touched me. It was really very emotional and made me realize I actually need to [bring this to] L.A., Miami, London, Paris,\u201d the chief explains. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cThe music is so different once you experience it [in person], not only on the social media side [or] listening to it,\u201d he continues. \u201cIt\u2019s a challenge to bring [the show] over after which to seek out the fitting artists that can give you the option to speak to the audience, however it\u2019s something we would like to take into consideration and challenge ourselves to make it occur.\u201d<\/p>\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A day after J-pop fans gathered at Honolulu\u2019s Tom Moffatt Waikiki Shell for a one-night-only concert, Asobi Expo Hawaii 2026, the artists and executives of Asobi System congregated backstage to debate the event and the corporate\u2019s global aspirations. As J-pop continues to maneuver further into the U.S. market, Japanese entertainment firms and labels are in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":321501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20669],"tags":[50795,50794,22185,11430,3430,7835,13994],"class_list":["post-321500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hollywood","tag-asobiexpo","tag-asobisystem","tag-aspirations","tag-execs","tag-global","tag-groups","tag-hawaii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/321500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=321500"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/321500\/revisions"}],"predecessor-version":[{"id":321503,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/321500\/revisions\/321503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/321501"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=321500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=321500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=321500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}