{"id":321678,"date":"2026-04-20T14:07:59","date_gmt":"2026-04-20T08:37:59","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=321678"},"modified":"2026-04-20T14:07:59","modified_gmt":"2026-04-20T08:37:59","slug":"mary-j-blige-revisits-controversial-2012-burger-king-industrial","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/04\/20\/mary-j-blige-revisits-controversial-2012-burger-king-industrial\/","title":{"rendered":"Mary J. Blige Revisits Controversial 2012 Burger King Industrial"},"content":{"rendered":"<p><\/p>\n<div>\n<p data-start=\"0\" data-end=\"477\">What was alleged to be a catchy fast-food jingle of \u201c<em>crispy chickennn, fresh lettuce, three cheeseeeesss\u201d<\/em> ended up having folks quickly tapping out with a side-eye. And years later, it\u2019s still being talked about in the identical breath as one of the debated celebrity ad moments. Now, <strong><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mary J. Blige<\/span><\/span><\/strong> is reflecting on the 2012 Burger King business that sparked all that noise in the primary place, and the fallout that followed.<\/p>\n<h5 style=\"text-align: center;\" data-start=\"0\" data-end=\"477\">RELATED: Misa Hylton Reportedly Speaks Out After Judge Dismissed Her $5M Lawsuit Against Mary J. Blige<\/h5>\n<h3 style=\"text-align: center;\">Mary J. Blige Reflects On Burger King Industrial Backlash<\/h3>\n<p data-start=\"479\" data-end=\"1222\">In a <a href=\"https:\/\/www.youtube.com\/watch?v=-dP35VzFOhs\" target=\"_blank\" rel=\"noopener\" aria-label=\"new sit-down with Scott Evans (opens in a new tab)\">latest sit-down with <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Scott Evans<\/span><\/span><\/a>, Mary J. Blige is revisiting her 2012 Burger King business and making it clear the experience still sits heavy along with her. She shared that the moment didn\u2019t just stay online\u2014it bled into her real life, costing her friendships and impacting her brand, while emphasizing it\u2019s still \u201c<strong>not a laughing matter<\/strong>\u201d to her today. Mary said her true fans <a href=\"https:\/\/www.tiktok.com\/@goldenerastories\/video\/7630164701313240333\" target=\"_blank\" rel=\"noopener\" aria-label=\"never found the commercial (opens in a new tab)\">never found the business<\/a> funny, and he or she didn\u2019t hold back on how she felt concerning the execution, calling the whole lot from the way it was shot to the way it played out publicly \u201c<strong>improper.<\/strong>\u201d She even suggested the rollout felt set-up to unfold the way in which it did within the press, turning what was meant to be a promotional moment right into a full-blown cultural conversation.<\/p>\n<h3 style=\"text-align: center;\" data-start=\"479\" data-end=\"1222\">You Already Know Web Got Jokes About This<\/h3>\n<p data-start=\"479\" data-end=\"1222\">Folks quickly ran to <a href=\"https:\/\/www.instagram.com\/p\/DXSLqjaiTZx\/?img_index=1\" target=\"_blank\" rel=\"noopener\" aria-label=\"TSR\u2019s Instagram comment (opens in a new tab)\">TSR\u2019s Instagram comment<\/a> section to share their thoughts once Mary\u2019s Burger King business began trending again. Some users defended it, saying the jingle was actually a \u201cbanger.\u201d And, many didn\u2019t understand why it sparked a lot controversy or the way it led to such a heavy fallout, including her losing friendships. Meanwhile, a number of users joked that while it \u201cmight not be funny to her,\u201d it\u2019s still hilarious to them, sparking laughs within the comments.<\/p>\n<p data-start=\"479\" data-end=\"1222\">One Instagram user @joseline commented \u201c<span style=\"font-size: 14px;\"><strong>Was improper along with her getting her money<\/strong> \ud83e\udd37\ud83c\udffd\u200d\u2640\ufe0f\u201d<\/span><\/p>\n<p data-start=\"479\" data-end=\"1222\">Then Instagram user @<span style=\"font-size: 14px;\">bingeworthy added, \u201c<\/span><span style=\"font-size: 14px;\"><strong>Girl its iconic OWN IT<\/strong> \ud83d\ude02\ud83d\ude02\u201d<\/span><\/p>\n<p data-start=\"479\" data-end=\"1222\">And, Instagram user @<span style=\"font-size: 14px;\">thebrooklynjai shared, \u201c<\/span><span class=\"x1lliihq x1plvlek xryxfnj x1n2onr6 xyejjpt x15dsfln x193iq5w xeuugli x1fj9vlw x13faqbe x1vvkbs x1s928wv xhkezso x1gmr53x x1cpjm7i x1fgarty x1943h6x x1i0vuye xvs91rp xo1l8bm x5n08af\" dir=\"auto\"><strong>Wait ? I\u2019m confused?? She lost friends for a business? Were they haters?<\/strong>\u201c<\/span><\/p>\n<p data-start=\"479\" data-end=\"1222\">Likewise, Instagram user @<span style=\"font-size: 14px;\">idontgetpaidenoughforthis wrote, \u201c<\/span><span class=\"x1lliihq x1plvlek xryxfnj x1n2onr6 xyejjpt x15dsfln x193iq5w xeuugli x1fj9vlw x13faqbe x1vvkbs x1s928wv xhkezso x1gmr53x x1cpjm7i x1fgarty x1943h6x x1i0vuye xvs91rp xo1l8bm x5n08af\" dir=\"auto\"><strong>Not all of us collectively confused as to why there was backlash<\/strong> \ud83d\ude2d\u201d<\/span><\/p>\n<p data-start=\"479\" data-end=\"1222\">While Instagram user @<span style=\"font-size: 14px;\">stepyaprettyup said, \u201c<\/span><span class=\"x1lliihq x1plvlek xryxfnj x1n2onr6 xyejjpt x15dsfln x193iq5w xeuugli x1fj9vlw x13faqbe x1vvkbs x1s928wv xhkezso x1gmr53x x1cpjm7i x1fgarty x1943h6x x1i0vuye xvs91rp xo1l8bm x5n08af\" dir=\"auto\"><strong>Lost friends? That sh*t was a banger<\/strong>\u201c<\/span><\/p>\n<p data-start=\"479\" data-end=\"1222\">Finally, Instagram user @<span style=\"font-size: 14px;\">hmuadom joked, \u201c<\/span><span class=\"x1lliihq x1plvlek xryxfnj x1n2onr6 xyejjpt x15dsfln x193iq5w xeuugli x1fj9vlw x13faqbe x1vvkbs x1s928wv xhkezso x1gmr53x x1cpjm7i x1fgarty x1943h6x x1i0vuye xvs91rp xo1l8bm x5n08af\" dir=\"auto\"><strong>Every part isn&#8217;t funny\u2026. but this, that is funny.<\/strong>\u201c<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXSLqjaiTZx\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<p>\n                      <iframe class=\"custom-ig-embed\" data-src=\"https:\/\/www.instagram.com\/p\/DXSLqjaiTZx\/embed\/captioned\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"640px\" scrolling=\"no\" style=\"background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><\/iframe>\n                  <\/p>\n<\/blockquote>\n<h3 style=\"text-align: center;\" data-start=\"479\" data-end=\"1222\">Inside Mary J.\u2019s Burger King Ad Controversy<\/h3>\n<p data-start=\"1224\" data-end=\"1715\">The <a href=\"https:\/\/www.tmz.com\/watch\/0-7m77hsh6\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"commercial, which aired April 2, 2012 (opens in a new tab)\">business, which aired April 2, 2012<\/a>, featured Mary J. Blige singing about Burger King\u2019s chicken wraps inside a good, stylized setup while product shots played alongside her vocals. As an alternative of landing as a fun celebrity endorsement, the ad immediately drew criticism, with viewers\u2014especially throughout the Black community\u2014calling out what they felt were stereotypical undertones. Social media even ran with it, remixing clips and turning the campaign into viral discourse inside hours.<\/p>\n<p data-start=\"1717\" data-end=\"2166\" data-is-last-node=\"\" data-is-only-node=\"\">By the following day, Burger King <a href=\"https:\/\/www.bbc.com\/news\/newsbeat-17623167\" target=\"_blank\" rel=\"noopener\" aria-label=\"pulled the ad entirely (opens in a new tab)\">pulled the ad entirely<\/a>, citing a \u201c<strong>music licensing issue<\/strong>,\u201d whilst backlash was already spreading online. The corporate pointed to other celebrity collaborations tied to the identical product line, including campaigns featuring <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Salma Hayek<\/span><\/span> and <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Jay Leno<\/span><\/span>, however the conversation stayed locked in on Mary\u2019s business, which remained essentially the most dissected\u2014and debated\u2014of all of them.<\/p>\n<p><iframe loading=\"lazy\" title=\"Mary J. Blige  Burger King Commercial\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XukHU8y5GRQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5 style=\"text-align: center;\" data-start=\"1717\" data-end=\"2166\">RELATED: Whew! Tyrese Shares His \u201cHurt\u201d After Mary J. Blige Rejects Two Song Requests From Him (VIDEO)<\/h5>\n<div class=\"wpra-reactions-wrap wpra-plugin-container\" style=\"justify-content: center;;\">\n<div class=\"wpra-reactions-container\" data-ver=\"1.3.10\" data-post_id=\"273788\" data-show_count=\"true\" data-enable_share=\"onclick\" data-behavior=\"regular\" data-animation=\"true\" data-share_url=\"https:\/\/theshaderoom.com\/mary-j-blige-revisits-burger-king-commercial-controversy-video-the-shade-room\/\" data-secure=\"a60d767e7e\">\n<p>What Do You Think Roomies?<\/p>\n<p>                                             <!-- end of share buttons -->\t\t\t            <\/div>\n<p> <!-- end of reactions container -->        <\/div>\n<p><!-- end of reactions wrap --><\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What was alleged to be a catchy fast-food jingle of \u201ccrispy chickennn, fresh lettuce, three cheeseeeesss\u201d ended up having folks quickly tapping out with a side-eye. And years later, it\u2019s still being talked about in the identical breath as one of the debated celebrity ad moments. Now, Mary J. Blige is reflecting on the 2012 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":321679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20659],"tags":[3115,2141,4541,3171,1940,3114,12965],"class_list":["post-321678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bollywood","tag-blige","tag-burger","tag-commercial","tag-controversial","tag-king","tag-mary","tag-revisits"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/321678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=321678"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/321678\/revisions"}],"predecessor-version":[{"id":321681,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/321678\/revisions\/321681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/321679"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=321678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=321678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=321678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}