{"id":321913,"date":"2026-04-20T23:46:38","date_gmt":"2026-04-20T18:16:38","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=321913"},"modified":"2026-04-20T23:46:38","modified_gmt":"2026-04-20T18:16:38","slug":"dana-whites-executive-producer-defends-the-ufcs-use-of-ai-in-recent-promo-videos","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/04\/20\/dana-whites-executive-producer-defends-the-ufcs-use-of-ai-in-recent-promo-videos\/","title":{"rendered":"Dana White&#8217;s executive producer defends the UFC&#8217;s use of AI in recent promo videos"},"content":{"rendered":"<p><\/p>\n<div id=\"post-305056\">\n<div class=\"article-follow\">\n<div class=\"article-sharing google-follow\"> <a class=\"fw\" href=\"https:\/\/profile.google.com\/cp\/Cg0vZy8xMWs2azRtMzFf%20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">  <span>Follow us on Google Discover<\/span> <\/a> <\/div>\n<\/p><\/div>\n<p><strong>Several recent UFC video packages have featured using AI.<\/strong><\/p>\n<p>The AI utilized in the UFC White House video promo particularly received criticism from fans for being a lazy way of getting people excited concerning the event.<\/p>\n<figure class=\"wp-block-grvmedia-grv-video GRVMultiVideo\"><\/figure>\n<p>There have been complaints for a while that the MMA leader now not puts as much effort into the creative side of promotion.<\/p>\n<p>After Dana White dismissed these comments entirely, his right-hand man with regards to putting on live events shared his thoughts on what people have needed to say.<\/p>\n<section class=\"grv-talking-point\" data-trigger=\"vue-sidebar\" data-story-id=\"f5593d33-c59a-47d5-be29-259354d4b31a\" data-story-name=\"Dana White\" data-comment-id=\"275769bc-0ee1-4d7b-aedb-f5b9e2c575a7\" data-story-slug=\"dana-white\">\n<div class=\"grv-talking-point__inner\">\n<header class=\"grv-talking-point__header\">  <\/header>\n<div class=\"grv-talking-point__content\">\n<div class=\"grv-talking-point__cta\">\n<div class=\"grv-talking-point__title-wrap\">\n<h3 class=\"grv-talking-point__title\">You might be Dana White for the day, what\u2019s the one change you\u2019d make to the UFC?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"grv-talking-point__embed\">\n<figure class=\"wp-block-image size-large\">\n<div><img decoding=\"async\" width=\"819\" height=\"1024\" loading=\"lazy\" sizes=\"auto, (max-width: 991px) 100vw, 800px\" src=\"https:\/\/bloodyelbow.com\/wp-content\/uploads\/1\/2025\/11\/BE-13-819x1024.jpg\" alt=\"Dana White speaks at the UFC 322 press conference\" class=\"wp-image-283993\" srcset=\"https:\/\/bloodyelbow.com\/wp-content\/uploads\/1\/2025\/11\/BE-13-819x1024.jpg 819w, https:\/\/bloodyelbow.com\/wp-content\/uploads\/1\/2025\/11\/BE-13-240x300.jpg 240w, https:\/\/bloodyelbow.com\/wp-content\/uploads\/1\/2025\/11\/BE-13-768x960.jpg 768w, https:\/\/bloodyelbow.com\/wp-content\/uploads\/1\/2025\/11\/BE-13-912x1140.jpg 912w, https:\/\/bloodyelbow.com\/wp-content\/uploads\/1\/2025\/11\/BE-13-600x750.jpg 600w, https:\/\/bloodyelbow.com\/wp-content\/uploads\/1\/2025\/11\/BE-13.jpg 1080w\"><\/div><figcaption title=\"Dana White speaks at the UFC 322 press conference. Credit: Chris Unger\/Zuffa LLC\">Dana White speaks on the UFC 322 press conference. Credit: Chris Unger\/Zuffa LLC<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<h2 class=\"wp-block-heading\">UFC executive producer Craig Borsari argues that AI amplifies content creation as an alternative of substituting it<\/h2>\n<p>The UFC\u2019s recent use of AI was considered one of many criticisms brought up by streamer \u2018MoistCr1TiKaL\u2019 in his rant that addressed various things that fans don\u2019t like concerning the promotion.<\/p>\n<p>While many view this becoming a key feature in some recent video packages as lazy, UFC executive producer and chief content officer Craig Borsari doesn\u2019t see it this manner.<\/p>\n<p>He believes that it\u2019s simply one other tool they will use to enhance the content they put out and subsequently pushed his team to implement it.<\/p>\n<p>\u201cThe best way we have a look at AI just isn&#8217;t an alternative choice to content creation, but somewhat a strategy to amplify it. So, if there are things that we will do utilizing AI, it\u2019s no different than using possibly a green screen,\u201d he told <a href=\"https:\/\/www.youtube.com\/watch?v=J8GNqcuebtk\" rel=\"nofollow noopener\" target=\"_blank\">Latest York Post Sports<\/a>. <\/p>\n<p>\u201cI mean, it\u2019s a way and technology that&#8217;s evolving at an incredible rate and I prefer to tell my team if we\u2019re not pushing the envelope and in search of other ways to do things and story tell, then we\u2019re not doing our jobs.\u201d<\/p>\n<p>Borsari later explained that while he\u2019s aware of AI often being met with criticism, he didn\u2019t have any doubts as as to whether the UFC should start implementing it.<\/p>\n<p>\u201cThe last item I need my team to be is stagnant and play on our heels and play it protected so we&#8217;ll proceed to look for methods to not only use AI but other technological advances and push the envelope in the way in which we present our product each on the unique production side and the live events side.\u201d<\/p>\n<p>A counter point to this stance with regard to the promo video for the White House card could be that while using AI makes this more efficient, fans have seen similar content from the UFC previously that wasn\u2019t generated by artificial intelligence.<\/p>\n<p>Subsequently, it was inevitable that some parts of the fanbase could be quick to call this out for cutting corners somewhat than improving the content.<\/p>\n<div class=\"see-more-wrapper lazy see-more-open see-more-blank extra-content\" data-src=\"https:\/\/bloodyelbow.com\/2026\/04\/20\/dana-whites-executive-producer-defends-the-ufcs-use-of-ai-in-recent-promo-videos\/none\" data-type=\"subscribe\">\n<div class=\"see-more subscribe\">\n<figure class=\"newsletter\">\n<div><svg class=\"loading\" width=\"118\" height=\"36\" viewbox=\"0 0 118 36\"><use href=\"#dots-svg\"><\/use><\/svg><\/p>\n<div class=\"signup\"><span class=\"hf\">Join Our Newsletter<\/span><\/p>\n<p>Receive a digest of our greatest Bloody Elbow content each week direct to your mailbox<\/p>\n<\/div><\/div>\n<\/figure>\n<\/div>\n<\/div><\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Follow us on Google Discover Several recent UFC video packages have featured using AI. The AI utilized in the UFC White House video promo particularly received criticism from fans for being a lazy way of getting people excited concerning the event. There have been complaints for a while that the MMA leader now not puts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":321914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21048],"tags":[5330,1766,5779,942,9723,7825,1595,13382],"class_list":["post-321913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mma","tag-dana","tag-defends","tag-executive","tag-producer","tag-promo","tag-ufcs","tag-videos","tag-whites"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/321913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=321913"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/321913\/revisions"}],"predecessor-version":[{"id":321916,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/321913\/revisions\/321916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/321914"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=321913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=321913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=321913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}