{"id":322004,"date":"2026-04-21T03:47:55","date_gmt":"2026-04-20T22:17:55","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=322004"},"modified":"2026-04-21T03:47:55","modified_gmt":"2026-04-20T22:17:55","slug":"bill-simmons-reveals-reason-he-regretfully-passed-on-investment","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/04\/21\/bill-simmons-reveals-reason-he-regretfully-passed-on-investment\/","title":{"rendered":"Bill Simmons reveals reason he regretfully passed on investment"},"content":{"rendered":"
\n

Bill Simmons likely doesn’t have numerous regrets, but not investing within the UFC is certainly certainly one of them.<\/p>\n

While speaking with WWE president Nick Khan, who’s on the board of directors of TKO, the parent company of WWE and UFC, Simmons revealed he had a likelihood<\/a> to take a position within the latter across the time it was sold for $4 billion.<\/p>\n

\u201cI actually checked out it, I actually studied it, and it\u2019s hilarious why I didn\u2019t invest because I should\u2019ve,\u201d Simmons said on his podcast. \u201cI actually believed in UFC, and I assumed it was going to maintain getting greater. And the explanation I didn\u2019t invest, and I got here to the conclusion it was too depending on media rights deals, and in the event that they didn\u2019t get the media rights deals, the way in which they thought they were going to get the media rights deals, it wouldn\u2019t have been price anything. So I used to be like, \u2018I\u2019m not doing it, I\u2019m out.’\u201d<\/p>\n

After all, the UFC did get the media rights deals. The MMA promotion landed a five-year, $1.5 billion cope with ESPN back in 2018, and last 12 months, the UFC signed a seven-year, $7.7 billion media rights cope with Paramount Skydance.<\/p>\n

In consequence, and because of WWE’s business, $TKO is now price greater than $184 per share, nearly 85% greater than it was when the corporate got here together in 2023.<\/p>\n

\u201cIt was a whole misread,\u201d Simmons said. \u201cThe conclusion I landed on was the precise opposite of what happened. They were completely right; media rights deals were exploding. All these great things were about to occur, and I used to be like, \u2018I don\u2019t know, I don\u2019t see it. I don\u2019t see the case.’\u201d<\/p>\n<\/div>\n

Bill Simmons likely doesn’t have numerous regrets, but not investing within the UFC is certainly certainly one of them. While speaking with WWE president Nick Khan, who’s on the board of directors of TKO, the parent company of WWE and UFC, Simmons revealed he had a likelihood to take a position within the latter across the time it was sold for $4 billion.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Bill Simmons likely doesn’t have numerous regrets, but not investing within the UFC is certainly certainly one of them. While speaking with WWE president Nick Khan, who’s on the board of directors of TKO, the parent company of WWE and UFC, Simmons revealed he had a likelihood to take a position within the latter across […]<\/p>\n","protected":false},"author":1,"featured_media":322005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21048],"tags":[4444,33,422,2229,50834,943,12320],"class_list":["post-322004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mma","tag-bill","tag-investment","tag-passed","tag-reason","tag-regretfully","tag-reveals","tag-simmons"],"aioseo_notices":[{"message":"The permalink for this post just changed! This could result in 404 errors for your site visitors.","status":"warning","options":{"id":"0a2ae5f84bc2c0423042ed7ec22d2e40","isDismissible":true,"actions":[{"url":"https:\/\/ebiztoday.news\/wp-admin\/admin.php?page=aioseo-redirects","label":"Add Redirect to improve SEO","class":"aioseo-redirects-slug-changed"}]},"allowedContexts":["posts"]}],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/322004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=322004"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/322004\/revisions"}],"predecessor-version":[{"id":322007,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/322004\/revisions\/322007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/322005"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=322004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=322004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=322004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}