{"id":324704,"date":"2026-04-26T07:08:43","date_gmt":"2026-04-26T01:38:43","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=324704"},"modified":"2026-04-26T07:08:43","modified_gmt":"2026-04-26T01:38:43","slug":"tiong-bahru-singapore-flavours-strengthens-foothold-in-philippine-market-through-continued-growth","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/04\/26\/tiong-bahru-singapore-flavours-strengthens-foothold-in-philippine-market-through-continued-growth\/","title":{"rendered":"Tiong Bahru Singapore Flavours strengthens foothold in Philippine market through continued growth"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"td-post-featured-image\">\n<figure><figcaption class=\"wp-caption-text\">The One Ayala branch of Tiong Bahru Singapore Flavours contributes to creating its Singaporean dining experience more accessible to customers in Makati City.<\/figcaption><\/figure>\n<\/div>\n<p><span data-contrast=\"auto\">With a steadily growing presence across Metro Manila and nearby areas, Tiong Bahru Singapore\u00a0Flavours\u00a0continues to\u00a0establish\u00a0itself as a competitive player within the Philippine dining landscape driven by operational strength, evolving customer preferences, and a transparent commitment to authenticity.<\/span><\/p>\n<p><span data-contrast=\"auto\">Since entering the Philippines in 2019 as a Singaporean franchise with its first branch at\u00a0MetLive\u00a0Mall in Pasay, the brand has built a network of locations in key areas, strengthening its foothold within the local market.<\/span><\/p>\n<p><span data-contrast=\"auto\">Because the industry faced disruption in the course of the pandemic, the restaurant continued to open branches in Makati and Quezon City while expanding its takeaway and delivery services. Staying visible across these platforms allowed it to sustain operations and deepen familiarity with customers.<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cOur journey reflects greater than expansion \u2014 it\u2019s a testament to resilience and fervour. Even in the course of the pandemic, we never stopped serving authentic Singaporean cuisine to each Filipino,\u201d shared Kathryna Yu-Pimentel, Co-Owner\/Director of Tiong Bahru Singapore Flavours.<\/span><\/p>\n<figure id=\"attachment_745276\" aria-describedby=\"caption-attachment-745276\" style=\"width: 1149px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-745276\" src=\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2026\/04\/Photo-4-OL-683x1024.jpg\" alt=\"\" width=\"1149\" height=\"1724\" srcset=\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2026\/04\/Photo-4-OL-683x1024.jpg 683w, https:\/\/www.bworldonline.com\/wp-content\/uploads\/2026\/04\/Photo-4-OL-200x300.jpg 200w, https:\/\/www.bworldonline.com\/wp-content\/uploads\/2026\/04\/Photo-4-OL-768x1151.jpg 768w, https:\/\/www.bworldonline.com\/wp-content\/uploads\/2026\/04\/Photo-4-OL-280x420.jpg 280w, https:\/\/www.bworldonline.com\/wp-content\/uploads\/2026\/04\/Photo-4-OL-640x959.jpg 640w, https:\/\/www.bworldonline.com\/wp-content\/uploads\/2026\/04\/Photo-4-OL-681x1021.jpg 681w, https:\/\/www.bworldonline.com\/wp-content\/uploads\/2026\/04\/Photo-4-OL.jpg 770w\" sizes=\"(max-width: 1149px) 100vw, 1149px\"><figcaption id=\"caption-attachment-745276\" class=\"wp-caption-text\">Kathryna Yu-Pimentel, co-owner and director of Tiong Bahru Singapore Flavours, whose leadership reflects the brand\u2019s resilience and continued growth<\/figcaption><\/figure>\n<p><span data-contrast=\"auto\">The brand has evolved beyond its initial concept into a well-recognized comfort selection for Filipinos, appealing to a wider audience while maintaining a transparent identity. Beyond its signature Hainan chicken, the menu includes a variety of Singaporean hawker-inspired dishes reminiscent of bak kut teh, laksa, and other well-loved classics.<\/span><\/p>\n<p><span data-contrast=\"auto\">Today, its network spans key business and lifestyle hubs, including Taguig (BGC), Estancia Capitol Commons in Pasig, Eastwood in Quezon City, Alabang Town Center in Muntinlupa, SM North EDSA \u2014 The Block, Greenhills in San Juan, One Ayala in Makati, Trinoma in Quezon City, Robinsons Antipolo, Mitsukoshi BGC, and Gateway Mall 2 in Cubao. More moderen openings in U.P. Katipunan and Landmark by the Bay in Para\u00f1aque further extend their reach, improving accessibility throughout the metro.<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cFilipino diners have embraced our flavors wholeheartedly. With every latest branch, we bring Singapore closer to home, one plate at a time,\u201d said Ms. Yu-Pimentel.<\/span><\/p>\n<p><span data-contrast=\"auto\">Within the years since, the restaurant chain has grown to 16 locations, each delivering consistent preparation and authentic flavors.<\/span><\/p>\n<p><span data-contrast=\"auto\">Rooted in heritage techniques and real flavors, Tiong Bahru Singapore Flavours maintains a definite edge \u2014 offering a consistent, more premium dining experience while \u201c<\/span><i><span data-contrast=\"auto\">bringing authentic Singaporean cuisine to each Filipino table<\/span><\/i><span data-contrast=\"auto\">.\u201d<\/span><\/p>\n<p><i><span data-contrast=\"auto\">For updates and more information, follow Tiong Bahru Singapore\u00a0Flavours\u00a0on Facebook (Tiong Bahru Singapore\u00a0Flavours), Instagram (@tiongbahruph), and TikTok (@tiongbahruph).<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<hr>\n<p><em>Highlight is BusinessWorld\u2019s sponsored section that permits advertisers to amplify their brand and connect with BusinessWorld\u2019s audience by publishing their stories on the BusinessWorld Web page. For more information, send an email to\u00a0<strong>online@bworldonline.com<\/strong>.<\/em><\/p>\n<p><em>Join us on Viber at\u00a0<strong><a href=\"https:\/\/bit.ly\/3hv6bLA\">https:\/\/bit.ly\/3hv6bLA<\/a><\/strong>\u00a0to get more updates and subscribe to BusinessWorld\u2019s titles and get exclusive content through\u00a0<strong><a href=\"https:\/\/bworld-x.com\/\">www.bworld-x.com<\/a><\/strong>.<\/em><\/p>\n<\/p><\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The One Ayala branch of Tiong Bahru Singapore Flavours contributes to creating its Singaporean dining experience more accessible to customers in Makati City. With a steadily growing presence across Metro Manila and nearby areas, Tiong Bahru Singapore\u00a0Flavours\u00a0continues to\u00a0establish\u00a0itself as a competitive player within the Philippine dining landscape driven by operational strength, evolving customer preferences, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":324705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[21744,2622,49280,32538,3431,962,1901,17056,24115,21743],"class_list":["post-324704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-bahru","tag-continued","tag-flavours","tag-foothold","tag-growth","tag-market","tag-philippine","tag-singapore","tag-strengthens","tag-tiong"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/324704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=324704"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/324704\/revisions"}],"predecessor-version":[{"id":324707,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/324704\/revisions\/324707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/324705"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=324704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=324704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=324704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}