Today, international travel, lifestyle, and accessories brand TUMI introduces \u201cMediterranean Escape,\u201d its Spring 2026 seasonal campaign and collection inspired by the heat, rhythm, and sensorial richness of the Mediterranean coast. Bringing expressive latest colours, prints, and textures across TUMI\u2019s most iconic silhouettes, the campaign captures a joyful, transportive vision where design meets destination.<\/span><\/p>\n Directed by Piero Bressan and photographed by Dario\u00a0Catellani, \u201cMediterranean Escape\u201d transports viewers to Villa Fortaleza and Cala San Vicente in Mallorca, Spain. The campaign reflects a way of ease \u2014 where travel becomes immersive, expressive, and grounded within the spirit of the destination.<\/span><\/p>\n At the center of the gathering is a daring latest seasonal palette introduced across key TUMI collections, including the enduring 19 Degree Collection. Lush thyme greens, sun-washed terracotta, and radiant sunlit yellow reimagine sculpted silhouettes through destination-inspired hues. The palette also extends into the 19 Degree Aluminum family with the International Carry-On in Horizon Blue, a seasonal tone inspired by where the sky meets the ocean that brings depth to the signature metallic silhouette.<\/span><\/p>\n Beyond 19 Degree, the seasonal story extends across travel essentials and lifestyle silhouettes, introducing latest textures and material expressions designed to evoke Mediterranean ease. A\u00a0raffiainspired\u00a0capsule brings woven warmth to the newly expanded Olas and Harrison Collections, balancing artisanal texture with modern construction. Accessories further bring the\u00a0sensorial\u00a0spirit of the Mediterranean to life. Olive, flower and lemon-inspired bag charms nod to open-air markets and the lemon groves and florals of the Amalfi Coast, while the Belden Sunglass Charm equips travelers for long days under the sun.<\/span><\/p>\n \u201cThe Mediterranean represents a slower, more intentional rhythm of travel,\u201d said Victor Sanz, Creative Director at TUMI. \u201cFor Spring 2026, we embraced that sensibility, the concept of traveling while fully experiencing every moment through the senses. The sounds, smells, tastes, textures, and surroundings come together to create a long-lasting emotional connection long after the journey ends. We infused that sensorial richness into our most iconic collections, using color to inform a story of movement and discovery. At its core, the gathering captures the emotion of escape, balanced by the precision and performance that outline every TUMI piece.\u201d<\/span><\/p>\n \u201cThis campaign represents an evolution in how we tell our story\u201d, said Jill Krizelman, Senior Vice-President, Global Marketing & Ecommerce at TUMI. \u201cThe Mediterranean provided the right backdrop \u2014 celebrating wealthy color, the romance of travel, and cultural depth \u2014 while giving us the chance to disclose a more relaxed, playful side of TUMI, as if the brand itself were on vacation. From visual storytelling to immersive brand activations world wide, Mediterranean Escape invites our global community into the spirit of the season and celebrates travel as a type of self-expression.\u201d<\/span><\/p>\n Mediterranean Escape will extend beyond the campaign through a series of immersive global experiences celebrating the spirit of the season.<\/span><\/p>\n The Mediterranean Escape collection is on the market now at TUMI.com and in TUMI stores worldwide. Follow @TUMITravel for exclusive behind-the-scenes content from the campaign.<\/span><\/p>\n PRODUCT HIGHLIGHTS<\/strong><\/p>\n A warm-weather bag assortment crafted in a woven raffia-like material, bringing natural texture and relaxed ease to on a regular basis carry. Designed with a destination mindset, these styles balance artisanal materials with refined silhouettes for travel, city days, and vacation moments. Available On: Milos Woven Tote, Olas Woven Small Shoulder Bag, Small Griffin Backpack, and Bradner Backpack<\/span><\/p>\n A flexible on a regular basis tote designed to maneuver seamlessly between travel and each day life. Spacious yet streamlined, the Q Tote offers practical organization and an easy silhouette suited to work, weekends, and on-the-go travel. Colours: Pink Clay, Thyme, Mink, Oat, Indigo<\/span><\/p>\n A destination-inspired print collection that brings a way of escape to on a regular basis travel and accessories. Drawing from the colours, textures, and ease of Mediterranean living, every bit adds personality while maintaining TUMI\u2019s concentrate on function and movement. Available On: Carry-On Packing Set, Malta Pouch Trio, Sunglass Charm, Zip-Around Passport Case, 6 CC Slim Card Case, Expandable Carry-On, Just in Case\u2122 Tote, and Teghan Crossbody<\/span><\/p>\n A destination-inspired polycarbonate collection that brings a way of escape to modern travel. Drawing from the colours and sun-washed tones of Mediterranean living, every bit balances sculptural design with lightweight durability \u2014 maintaining TUMI\u2019s concentrate on performance, function, and effortless movement.<\/span><\/p>\n Latest to the world of 19 Degree, Front Access brings versatility to\u00a0hardside\u00a0travel with its cleverly crafted front-lid zip entry to the essential compartment. This latest access point makes journeys to even the tightest of spaces effortless.<\/span><\/p>\n Available On: Expandable Carry-On, Large Carry-On, Large Expandable Checked, Front Access Expandable Carry-On, Large Front Access Expandable Carry-On, Medium Front Access Expandable Checked, and Large Front Access Expandable Checked<\/span><\/p>\n Colours: Pink Clay, Thyme, Washed Yellow, Lilac Gray Iridescent (Expandable Carry-On and Expandable Checked Only), and Light Blue Iridescent (Expandable Carry-On and Expandable Checked Only).<\/span><\/p>\n About TUMI Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all points of life on the move. Mixing flawless functionality with a spirit of ingenuity, we\u2019re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.<\/span><\/p>\n TUMI and TUMI logo are registered trademarks of Tumi, Inc. \u00a9 2026 Tumi, Inc.<\/span><\/p>\n \u00a0<\/p>\n Highlight is BusinessWorld\u2019s sponsored section that enables advertisers to amplify their brand and connect with BusinessWorld\u2019s audience by publishing their stories on the BusinessWorld Web page. For more information, send an email to\u00a0online@bworldonline.com<\/strong>.<\/em><\/p>\n Join us on Viber at\u00a0https:\/\/bit.ly\/3hv6bLA<\/a><\/strong>\u00a0to get more updates and subscribe to BusinessWorld\u2019s titles and get exclusive content through\u00a0www.bworld-x.com<\/a><\/strong>.<\/em><\/p>\n<\/p><\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Today, international travel, lifestyle, and accessories brand TUMI introduces \u201cMediterranean Escape,\u201d its Spring 2026 seasonal campaign and collection inspired by the heat, rhythm, and sensorial richness of the Mediterranean coast. Bringing expressive latest colours, prints, and textures across TUMI\u2019s most iconic silhouettes, the campaign captures a joyful, transportive vision where design meets destination. Directed by […]<\/p>\n","protected":false},"author":1,"featured_media":326378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[51164,1513,6113,10782,3040,35933,4631,19687,3175],"class_list":["post-326377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-allure","tag-celebrating","tag-coast","tag-ease","tag-escape","tag-mediterranean","tag-travel","tag-tumi","tag-unveils"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/326377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=326377"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/326377\/revisions"}],"predecessor-version":[{"id":326380,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/326377\/revisions\/326380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/326378"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=326377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=326377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=326377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2026\/04\/TUMI-Mediterranean-Escape-Press-Release_Final-1-2-OL.jpg\")
The campaign also debuts the brand new Mediterranean Print across pieces from Voyageur, Tegra-Lite\u2122, Belden, and Nassau collections. Daring yet refined, the print reinforces the gathering\u2019s energy while maintaining TUMI\u2019s concentrate on precision and performance.<\/span><\/p>\n
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