{"id":329175,"date":"2026-05-04T19:56:53","date_gmt":"2026-05-04T14:26:53","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=329175"},"modified":"2026-05-04T19:56:53","modified_gmt":"2026-05-04T14:26:53","slug":"taapsee-pannu-joins-enamor-as-brand-ambassador-for-brand-spanking-new-campaign-bollywood-news","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/05\/04\/taapsee-pannu-joins-enamor-as-brand-ambassador-for-brand-spanking-new-campaign-bollywood-news\/","title":{"rendered":"Taapsee Pannu joins Enamor as brand ambassador for brand spanking new campaign : Bollywood News"},"content":{"rendered":"<p><\/p>\n<div itemprop=\"articleBody\"> <span itemprop=\"image\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ImageObject\" class=\" hide\"><meta itemprop=\"url\" content=\"https:\/\/stat4.bollywoodhungama.in\/wp-content\/uploads\/2026\/05\/Taapsee-Pannu-joins-new-brand.jpeg\"><meta itemprop=\"width\" content=\"620\"><meta itemprop=\"height\" content=\"450\"> <\/span>  <\/p>\n<p>Enamor, India\u2019s leading lingerie brand, today announced Indian actress and icon Taapsee Pannu as its brand ambassador. The partnership marks the brand\u2019s latest campaign introducing the bamboo cotton range of lingerie, ushering into their era of \u2018Unapologetic As I Am\u2019 \u2013 a daring repositioning from the fabulous appeal to a spirited self-acceptance of unapologetic decisions, as the brand new brand identity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-2121483\" src=\"https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/05\/Taapsee-Pannu-joins-new-brand.jpeg\" alt=\"Taapsee Pannu joins Enamor as brand ambassador for new campaign\" width=\"620\" height=\"450\"><\/p>\n<p><span class=\"img-dscp\">Taapsee Pannu joins Enamor as brand ambassador for brand spanking new campaign<\/span><input type=\"hidden\" id=\"imagnary-id\" value=\"2121477\"><span id=\"imagnary-data\" class=\"loading\"><\/span><\/p>\n<p>At the guts of the campaign is a striking latest digital brand film, featuring Taapsee Pannu in a series of unapologetic but key moments during her on a regular basis wellness routines \u2013 right from meditation to hydration and balancing her nutrition. Moving from an outside-in celebration to an inside-out expression of her desires, her standards, her self-expression and her appetite in life, she chooses the Enamor Bamboo Cotton range unapologetically, as her first layer of confidence.<\/p>\n<p>The Enamor Bamboo Cotton range is soft, breathable and designed to sync along with your body. Made out of natural light bamboo cotton, the range reverses the script for all day comfort, so your skin can breathe in. With a no pinch, no dig and no rash promise, the product is gentle on the skin, keeping one fresh and funky even in peak summers. The advanced sweat wicking formula and antimicrobial motion of bamboo fabric helps you stay fresh for longer.<\/p>\n<p><iframe loading=\"lazy\" title=\"Taapsee X Enamor Bamboo Cotton - 45 Sec\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/u7dcvUAWe6I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Highlighting the campaign, Shekhar Tewari, Chief Executive Officer and Executive Director \u2013 Modenik Lifestyle (Enamor, Dixcy Scott, Slimz and Levi\u2019s Essentials) said, \u201cAt Enamor, we don\u2019t follow the category; we lead with thought leadership and disrupt with boldness. As a brand, we&#8217;re enabling women to own their space, and their narratives, unapologetically. Our latest bamboo fabric is one such innovation. It isn&#8217;t just a cloth upgrade; it&#8217;s an announcement that comfort and confidence can coexist without compromise. We\u2019re honored to have Taapsee with us as we step into this next phase of our brand journey. That is the long run of fashion lingerie and we\u2019re proud to guide this shift with an icon like her &#8211; one thoughtful design, at a time.&#8221;<\/p>\n<p>Speaking of her association, Taapsee Pannu, Actress and Brand Ambassador, Enamor highlighted, \u201cFor years, I used to be told by people around me to present a version of myself that was polished, pleasing, and predictable. But I could only be me, the way in which I&#8217;m. When Enamor approached me for this campaign, it simply felt like a match made in heaven. \u2018Unapologetic As I Am\u2019 isn\u2019t only a message \u2013 it\u2019s a daring declaration. Wearing this Bamboo collection felt like a second skin. I hope every woman who witnesses this campaign film gives herself the permission to easily be, without an apology.\u201d<\/p>\n<p>With its continued deal with design, fit, innovation, technology, storytelling, and community engagement, Enamor stays committed to redefining premium fashion lingerie in India through a seamless mix of creativity, comfort, and cultural relevance. Discover the soft and sustainable Bamboo cotton bras for long-lasting freshness and breathability with anti-microbial and hypoallergenic bamboo fabric. It\u2019s not only a bra. It\u2019s a wellness routine. The range is now available on Enamor\u2019s website, select D2C platforms and offline stores \u2013 EBOs, MBOs and NCS.<\/p>\n<p><strong>Also Read:\u00a0EXCLUSIVE: Anubhav Sinha says movies like Assi can&#8217;t be judged by weekend numbers as film releases on ZEE5; calls Taapsee Pannu \u201cthe precise alternative\u201d<\/strong><\/p>\n<h4><\/h4>\n<p><\/p>\n<h2 alt=\"Bollywood News - Live Updates\" title=\"Bollywood News - Live Updates\" style=\"font-size: 0.9rem;\">BOLLYWOOD NEWS &#8211; LIVE UPDATES<\/h2>\n<p>Catch us for contemporary Bollywood News, Recent Bollywood Movies update, Box office collection, Recent Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today &#038; Upcoming Movies 2026 and stay updated with latest hindi movies only on Bollywood Hungama.<\/p>\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enamor, India\u2019s leading lingerie brand, today announced Indian actress and icon Taapsee Pannu as its brand ambassador. The partnership marks the brand\u2019s latest campaign introducing the bamboo cotton range of lingerie, ushering into their era of \u2018Unapologetic As I Am\u2019 \u2013 a daring repositioning from the fabulous appeal to a spirited self-acceptance of unapologetic decisions, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":329176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20659],"tags":[4168,7785,470,3782,51341,1248,395,7853,7852],"class_list":["post-329175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bollywood","tag-ambassador","tag-bollywood","tag-brand","tag-campaign","tag-enamor","tag-joins","tag-news","tag-pannu","tag-taapsee"],"aioseo_notices":[{"message":"The permalink for this post just changed! 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