GCash, the Philippines\u2019 leading financial technology platform, is proud to support the 48th<\/sup> ASEAN Summit as an official partner to bring cashless convenience and financial inclusion on the region\u2019s largest leadership gathering.<\/span><\/p>\n The 48th<\/sup><\/span>\u00a0ASEAN Summit in Lapu-Lapu City, Cebu is one in all the highest-level meetings of the regional bloc for the 12 months, where heads of state from 11 member countries will come together to debate and judge on key regional issues.<\/span><\/p>\n \u201cWe’re incredibly honored to be an enormous a part of the Philippines\u2019 ASEAN\u00a0Chairship. Our partnership with ASEAN\u00a0provides\u00a0us a likelihood to\u00a0showcase\u00a0Filipino innovation on the worldwide stage and\u00a0exhibit\u00a0how the Philippines is leading the charge toward a more integrated, digital ASEAN region,\u201d\u00a0GCash\u00a0General Manager for\u00a0GCash\u00a0for Business Paul Albano said.<\/span><\/p>\n On the Partners Pavillion, GCash is powering booths featuring Cebuano micro-entrepreneurs who’re engaged in home d\u00e9cor, pastries and confections, handcrafted woven goods, chocolates, dairy and food items, and locally made souvenirs and artisan crafts. These include Adorno \u201972 Home Decors, Audrey\u2019s Confectioneries, Dahlia Chocolates, Hinablon sa Cebu, Holicow, Island Souvenirs, Profoods, Rambie\u2019s Collection, Tuburan, and Ver & Ver Handicrafts.<\/span><\/p>\n \u201cBy supporting the MSME marketplace on the Pavilion and enabling cashless transactions for Cebuano micro-entrepreneurs, we’re showing how digital financial inclusion creates tangible, real-world impact,\u201d Albano added.<\/span><\/p>\n The booth, as well as, will feature on-site card printing and dedicated customer experience representatives to help users and address inquiries in real time.<\/span><\/p>\n It’s going to also highlight a spread of GCash offerings, including lending and wealth management products, GCash for Business payment solutions and devices, in addition to services tailored for overseas Filipinos.<\/span><\/p>\n Beyond product demonstrations, the booth goals to spice up MSME digitalization by onboarding recent merchants to\u00a0GCash\u00a0for Business and\u00a0showcasing\u00a0how digital tools may help local enterprises grow and scale in an increasingly cashless economy.<\/span><\/p>\n \u201cWe’re powering the MSME marketplace by bringing cashless payments to Cebuano micro-entrepreneurs. When a neighborhood vendor can accept a digital payment as easily as a serious retailer, that’s digital financial inclusion in practice,\u201d Albano added.<\/span><\/p>\n GCash may even join key side events on the summit to take part in discussions on digital transformation and advance wider access to financial services across the region.<\/span><\/p>\n The summit, with the theme \u201c<\/span>Navigating Our Future,\u00a0Together<\/span><\/i>\u201d is being held this week in Lapu-Lapu City, Cebu, Philippines, as a part of the country\u2019s ASEAN chairmanship.<\/span><\/p>\n The event gathers leaders from all 11 ASEAN member states, together with 1000’s of delegates, officials, and international media.<\/span><\/p>\n Discussions will\u00a0center\u00a0on energy security, food security, regional stability, and protection of ASEAN residents, alongside broader themes of economic integration, sustainability, and digital cooperation.<\/span><\/p>\n For more information on ASEAN, visit <\/span>https:\/\/asean2026.gov.ph<\/em><\/strong><\/span><\/a>.<\/span><\/p>\n \u00a0<\/p>\n Highlight is BusinessWorld\u2019s sponsored section that permits advertisers to amplify their brand and connect with BusinessWorld\u2019s audience by publishing their stories on the BusinessWorld Web page. For more information, send an email to\u00a0online@bworldonline.com<\/strong>.<\/em><\/p>\n Join us on Viber at\u00a0https:\/\/bit.ly\/3hv6bLA<\/a><\/strong>\u00a0to get more updates and subscribe to BusinessWorld\u2019s titles and get exclusive content through\u00a0www.bworld-x.com<\/a><\/strong>.<\/em><\/p>\n<\/p><\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" GCash joins ASEAN\u2019s official partners to bring cashless convenience and financial inclusion at the center of the biggest ASEAN gathering in Cebu, the forty eighth ASEAN Summit. GCash, the Philippines\u2019 leading financial technology platform, is proud to support the 48th ASEAN Summit as an official partner to bring cashless convenience and financial inclusion on the […]<\/p>\n","protected":false},"author":1,"featured_media":330171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[19255,584,27008,828,24,9258,20582,5379,17617,6537,742,7727,3023,2083],"class_list":["post-330170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-asean","tag-bringing","tag-cashless","tag-convenience","tag-financial","tag-gathering","tag-gcash","tag-heart","tag-inclusion","tag-largest","tag-leadership","tag-official","tag-partner","tag-regions"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/330170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=330170"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/330170\/revisions"}],"predecessor-version":[{"id":330173,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/330170\/revisions\/330173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/330171"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=330170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=330170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=330170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2026\/05\/Photo-2-OL.jpg\")
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