\t\t\t\t\tWarren Littlefield and Elisabeth Moss speak about their producing partnership on \u201cThe Handmaid\u2019s Tale\u201d and \u201cThe Testaments\u201d on the Milken Institute conference on May 4 on the Beverly Hilton hotel.<\/em><\/span><\/p>\n \t\t\t\t\t\t\t\t\trachael b photography 310.466.25<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tIn her conversation with Kelly, Williams explained that she is motivated by knowing that lower than 2% of all VC money flows to female entrepreneurs. And she or he is happy concerning the potential to tap into her connections and resources to assist grow technology-driven corporations with the potential to vary the world.<\/p>\n \n\t\u201cI just wanted to vary people writing the checks. I feel if the identical individuals are writing the identical checks, it\u2019s at all times going to be this circle that continues,\u201d Williams said. \u201cBut once you shake that up \u2013 setting aside a certain percentage to go to women, to go to underrepresented founders \u2014 I feel prefer it\u2019s changing the landscape of the highest of the funnel. There\u2019s so many corporations in our portfolio which can be doing so well due to us, and so they\u2019re going to be massive, massive corporations due to what we bring to the table.\u201d<\/p>\n \n\tWilliams is energized by the chance to take a position in firms that may influence \u201chow we live our lives, how we let our youngsters live our lives,\u201d she said. \u201cWith the whole lot that\u2019s happening in AI today, we must be these opportunities. We want to make sure that that we are also investing in that because that is as big, if not larger, than the commercial revolution.\u201d<\/p>\n \n\tLongoria zeroed in on how she has deftly leveraged the worth of her personal brand in a business context during her May 6 session with Yorn and Keegan.<\/p>\n \n\t\u201cIn case you have a look at Hollywood and celebrity culture \u2014 we\u2019re trusted voices inside a certain market,\u201d Longoria said. \u201cI\u2019m Hispanic. I\u2019m a girl of a certain age, so you may go, \u2018That\u2019s pretty targeted.\u2019 And I probably have an even bigger distribution than NBC or ABC \u2013 like, I could reach more people,\u201d Longoria said. \u201cBrands want that end user, and so they want the conversion. Since it\u2019s not nearly clicks and likes. They need you to convert. What number of things did we sell and what number of? Or are we exposing a brand, or are we attempting to get people to purchase something? And so what\u2019s the decision to motion with these brands?\u201d<\/p>\n \n\tYorn offered his perspective that Longoria was a natural as an investor, as someone who had strong instincts about material and the courage of her convictions. Yorn cited a little bit of little-known Hollywood history that Longoria\u2019s firm stepped in with a key source of funding greater than a decade ago when the primary \u201cJohn Wick\u201d motion film was coming together.<\/p>\n \n\t\u201cIt was my naivete that allowed me to take that risk. Since it\u2019s a really high-risk enterprise to take a position in movies. We don\u2019t know what\u2019s going to hit,\u201d Longoria explained. <\/p>\n \n\tFundamentally, Longoria explained that she had faith in director Chad Stahelski and author Derek Kolstad and their vision for an motion movie franchise headed by Keanu Reeves. <\/p>\n \n\t\u201cThey were young, scrappy and hungry. That they had this relentless drive and hunger to make the most effective motion movie anybody\u2019s ever seen. And also you go, wow, there was like, no denying that they were going to not fail,\u201d she said. \u201cI didn\u2019t fund the entire movie, but I did [provide] emergency situation funds. And \u2018John Wick\u2019 [franchise] went on to make $1 billion on the box office. Again, it was about investing in people who find themselves going to execute what they are saying they\u2019re going to do.\u201d<\/p>\n \n\tFor Yorn, being an investor who’s exposed to the cutting-edge of tech innovation has had advantages for his day job as an advocate for creative artists. It actually helped him drive a path-breaking deal recently accomplished for client Matthew McCounaghey to trademark his distinctive voice and likeness as a guard against AI thievery.<\/p>\n \n\t\u201cI\u2019m a protector of mental property My goal is to guard someone\u2019s stealing anyone\u2019s voice,\u201d Yorn said. \u201cI\u2019m investing in responsible AI.\u201d On that rating, he pointed to the AI-driven audio firm ElevenLabs<\/p>\n \n\t\u201cMatthew McConaughey may be very into AI, and he and he did invest with ElevenLabs, and he almost insists that he wants to make use of ElevenLabs with certain things that he\u2019s doing. But at the identical time, I\u2019m his lawyer, and I\u2019m going to get yelled at by everyone in Hollywood. \u2018What the heck are you doing? You bought McConaughey going to ElevenLabs and rapidly voice actors are gonna be out of labor and all these things.\u2019 But the identical time I actually have to take a look at things like, what\u2019s happening here? This shouldn’t be going away. We actually trademarked his voice and we also trademarked his likeness. We were the primary ones to do it with an artist.\u201d<\/p>\n \n\tYorn also touched on the soaring value of celebrity personal brands in the world of consumer goods and retail extensions. The way in which that Hailey Bieber\u2019s Rhode beauty brand leverged branded content to construct awareness of Rhode is a primary example, as Yorn detailed.<\/p>\n \n\t\u201cEverybody knows beauty brands are so hard. All of them fail just about each time,\u201d Yorn said.<\/p>\n \n\t\u201cWe now have this one who could possibly be trusted because she represents beauty. After which she had to search out the best group to assist with making the stuff that individuals use. It\u2019s got to truly work. But then the third thing was that she was smart enough to attach up with an organization called OBB Media. All they do is create content with the storyteller in a way that basically resonates with their audience. They simply have a special skill,\u201d Yorn said. \u201cSo she had three things that were the special sauce \u2014 massive social media following and trust, operator who helped make the product. After which third, this unbelievable amplification of this amazing group that helped her tell a story. After which it worked.\u201d<\/p>\n \n\tThe importance of constructing and maintaining trust in business relaitonships was a key theme for Moss and Littlefield during their May 4 conversation moderated by Cynthia Littleton, co-Editor in Chief of Variety<\/em>. Moss shared the story of how she asked her talent representatives to \u201cbring me a Warren Littlefield-type\u201d of producer to work with when she first got down to star in and produce \u201cHandmaid\u2019s Tale\u201d for Hulu greater than 10 years ago. She was overjoyed when Littlefield himself turned up.<\/p>\n \n\t\u201cIt\u2019s a lot about trust,\u201d Moss said. \u201cWhile you\u2019re embarking on a project, I feel crucial decision \u2014 especially as an actor, whether you\u2019re a producer or not \u2014 is that first decision of who’re you moving into bed with. Who’re you going to be standing alongside? Who\u2019s going to be making those 200 decisions that you just make when you’re preparing for a show?\u201d<\/p>\n \n\tMoss detailed the gestures and the selections small and huge that Littlefield and \u201cHandmaid\u2019s Tale\u201d showrunner Bruce Miller made out of respect for her role as a producer. For actors, it will possibly be a fraught process to be taken seriously in a distinct role behind the camera. Littlefield and Miller made Moss feel like a full partner from the beginning of the Emmy-winning series that ran for six seasons on Hulu, Moss said.<\/p>\n \n\t\u201cThere have been 100 things they did that first season,\u201d Moss recalled. \u201cI\u2019ve been very spoiled. I do know that\u2019s not normal.\u201d<\/p>\n \n\tLittlefield told Moss that he recognized from the beginning she had the makings of a fantastic producer, partly due to how she juggled the competing demands on her time.<\/p>\n \n\t\u201cYou were in just about every scene, so the the workload that we were putting in your shoulders day and night and on weekends was tremendous,\u201d Littlefield recalled. \u201cAnd yet Lizzie desired to be in these production meetings. We might shoot two episodes together at a time. We were normally $3 million to $4 million over budget as we were prepping and needed to get the budget there. And also you were a part of the answer, a part of the means of saying \u2018I ponder if we could mix this, and what if we did this?\u2019 And so it became really clear to us that [Moss\u2019 producing credit] wasn\u2019t only a reward since you were amazing actor within the show. It was since you had producing muscle.\u201d<\/p>\n \n\t(Pictured top: Eva Longoria and Kevin Yorn at 2026 Milken Global Conference)<\/em><\/p>\n<\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Serena Williams delivered a daring statement during a Q&A session about her work in enterprise capital on the Milken Institute conference. \u201cThis a part of my profession goes to be much larger than anything I\u2019ve ever done before,\u201d the tennis great said confidently from the stage on the Beverly Hilton hotel as she discussed her […]<\/p>\n","protected":false},"author":1,"featured_media":335932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20669],"tags":[13977,17504,4281,11740,51809,26129,874,4285,875],"class_list":["post-335931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hollywood","tag-biz","tag-elisabeth","tag-eva","tag-longoria","tag-milken","tag-moss","tag-serena","tag-talk","tag-williams"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/335931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=335931"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/335931\/revisions"}],"predecessor-version":[{"id":335934,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/335931\/revisions\/335934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/335932"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=335931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=335931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=335931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}