<\/p>\n
The Ateneo Mental Property Office (AIPO), through its Blue Nest Program, is bringing back former ABS-CBN television director and digital marketing strategist Jason Domantay to steer its newest learning series on social media, branding, and digital growth.<\/span><\/p>\n Mr. Domantay brings greater than 20 years of experience across television, digital media, entrepreneurship, and strategic communications. A director, author, executive producer, and on-air talent during his years at ABS-CBN, he later served as Video Content Head for Yahoo! Southeast Asia before joining Voyager Innovations, where he helped shape digital content and innovation strategies during a pivotal period within the Philippine tech ecosystem.<\/span><\/p>\n Now, through the Digital Marketing Accelerator Program, Mr. Domantay returns to mentor a brand new generation of startup founders, business leaders, marketing professionals, and entrepreneurial minds in search of to strengthen their digital capabilities in a rapidly evolving market.<\/span><\/p>\n The four-module learning series combines strategic frameworks, practical tools, and real-world case studies designed to assist participants validate\u00a0ideas, understand audiences, construct stronger brands, and drive measurable business growth.<\/span><\/p>\n This system covers:<\/span><\/p>\n Module I\u00a0\u2014\u00a0Social Media & Digital Marketing 101<\/strong><\/p>\n Foundational principles, social listening, keyword mining, sentiment evaluation, and case study exploration<\/span><\/p>\n June\u00a06, 2026<\/span><\/i><\/p>\n Module II\u00a0\u2014\u00a0Digital Market\u00a0Validation<\/strong><\/p>\n Audience persona development, online survey design, market insights, and A\/B testing strategies<\/span><\/p>\n June\u00a013, 2026<\/span><\/i>\u00a0<\/span><\/p>\n Module III\u00a0\u2014\u00a0Go\u00a0To\u00a0Market<\/strong><\/p>\n Digital storytelling, content strategy frameworks, organic and paid media, and community constructing<\/span><\/p>\n June\u00a020, 2026<\/span><\/i><\/p>\n Module IV\u00a0\u2014\u00a0Growth\u00a0Hacking<\/strong><\/p>\n Public relations, founder-led marketing, AI-powered tools, and guerrilla tactics for visibility<\/span><\/p>\n June 27, 2026<\/span><\/i><\/p>\n Sessions will run every Saturday in June 2026, from 9 a.m. to 4 p.m.<\/span><\/p>\n Outside his work in academia, Mr. Domantay can be the founding father of Domantay Consulting, where he advises brands, executives, entrepreneurs, and institutions on social media strategy, digital storytelling, public relations, and online fame management. His work has earned industry recognition, including the Yahoo! Editorial Awards for his coverage of the Quirino Grandstand hostage crisis and the grand prize on the Philippine Foundation for Vaccination Journalism Awards for his documentary work.<\/span><\/p>\n For Mr. Domantay, the return can be something of a homecoming. In 2016, he helped establish Ateneo\u2019s Digital Marketing and Social Media Management Program under its Business Resource Center, contributing to the early development of structured digital marketing education inside the university ecosystem.<\/span><\/p>\n Registration is now open through Ateneo Blue Nest channels. For inquiries and full program details, interested participants may email aipo@ateneo.edu.<\/span><\/i><\/b><\/p>\n \u00a0<\/p>\n Highlight is BusinessWorld\u2019s sponsored section that permits advertisers to amplify their brand and connect with BusinessWorld\u2019s audience by publishing their stories on the BusinessWorld Website online. For more information, send an email to\u00a0online@bworldonline.com<\/strong>.<\/em><\/p>\n Join us on Viber at\u00a0https:\/\/bit.ly\/3hv6bLA<\/a><\/strong>\u00a0to get more updates and subscribe to BusinessWorld\u2019s titles and get exclusive content through\u00a0www.bworld-x.com<\/a><\/strong>.<\/em><\/p>\n<\/p><\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The Ateneo Mental Property Office (AIPO), through its Blue Nest Program, is bringing back former ABS-CBN television director and digital marketing strategist Jason Domantay to steer its newest learning series on social media, branding, and digital growth. Mr. Domantay brings greater than 20 years of experience across television, digital media, entrepreneurship, and strategic communications. A […]<\/p>\n","protected":false},"author":1,"featured_media":336836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[350,7414,24514,2747,5870,905,51869,5779,3003,188,536,31803,4088,548],"class_list":["post-336835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-accelerator","tag-ateneo","tag-awardwinning","tag-blue","tag-classroom","tag-digital","tag-domantay","tag-executive","tag-jason","tag-marketing","tag-media","tag-nest","tag-program","tag-returns"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/336835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=336835"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/336835\/revisions"}],"predecessor-version":[{"id":336838,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/336835\/revisions\/336838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/336836"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=336835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=336835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=336835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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