{"id":337510,"date":"2026-05-20T01:52:40","date_gmt":"2026-05-19T20:22:40","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=337510"},"modified":"2026-05-20T01:52:40","modified_gmt":"2026-05-19T20:22:40","slug":"bills-wr-keon-coleman-entering-make-or-break-season","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/05\/20\/bills-wr-keon-coleman-entering-make-or-break-season\/","title":{"rendered":"Bills WR Keon Coleman Entering ‘Make-Or-Break’ Season"},"content":{"rendered":"

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The Bills spent the thirty third pick of the 2024 draft on wide receiver Keon Coleman<\/strong>, however the investment has not gone based on plan. Coleman\u2019s professionalism was a problem last 12 months, wherein head coach Sean McDermott<\/strong> scratched him 4 times.<\/p>\n

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McDermott benched Coleman despite an absence of strong options at receiver beyond slot goal Khalil Shakir<\/strong>. The Bills added former Charger Josh Palmer<\/strong> on a three-year contract in March 2025, but he caught just 22 passes and went with no touchdown in a 12-game, injury-limited campaign. Despite Coleman\u2019s own handful of absences, he finished second amongst Bills wideouts in catches (38), targets (59) and yards (404). The Florida State product also tied Shakir for first in touchdowns (4).<\/p>\n

In acquiring D.J. Moore<\/strong> from the Bears for a second-round pick and drafting Skyler Bell<\/strong> within the fourth round, Bills general manager Brandon Beane<\/strong> has beefed up the team\u2019s receiving corps this offseason. Those additions could have made Coleman a trade candidate, but Beane insisted in late April that he is just not giving up on the soon-to-be 24-year-old. Beane said the Bills have \u201chit the reset button with [Coleman],\u201d <\/em>who could have a chance under the second head coach of his profession after the Bills fired McDermott. Alternative Joe Brady<\/strong>, who was Buffalo\u2019s offensive coordinator in Coleman\u2019s first two years, gave the receiver a public vote of confidence back in January.<\/p>\n

\u201cI told Keon once I got hired, the perfect thing that happened to Keon Coleman was me being his head coach,\u201d<\/em> Brady declared. \u201cI used to be one in all those that stood on the table for Keon Coleman, and I imagine in Keon Coleman.\u201d<\/em><\/p>\n

Brady\u2019s remarks got here just days after owner Terry Pegula <\/strong>attributed the Coleman pick to McDermott and his coaching staff. Pegula claimed Beane was \u201cbeing a team player and taking advice of his coaching staff who felt strongly in regards to the player.\u201d <\/em>Beane refuted that, stating he wouldn’t have chosen Coleman unless he had full belief within the player. Regardless, 4 months since Pegula\u2019s comments, Coleman realizes he’s entering an important season.<\/p>\n

\u201cFor me, it\u2019s make or break,\u201d<\/em> Coleman said Tuesday (via Alaina Getzenberg of ESPN<\/a>), acknowledging he \u201cmay not be here\u201d<\/em> if he fails to take a step forward.<\/p>\n

Halfway into his rookie contract, Coleman has hauled in 67 catches for 960 yards and eight touchdowns in 26 games. He’ll look to enhance his output in 2026, but it surely could possibly be a challenge in a more crowded receiving corps. Moore and Shakir are clearly the Bills\u2019 top options at receiver, which is able to leave Coleman, Palmer and Bell to vie for targets behind them.<\/p>\n<\/p><\/div>\n

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The Bills spent the thirty third pick of the 2024 draft on wide receiver Keon Coleman, however the investment has not gone based on plan. Coleman\u2019s professionalism was a problem last 12 months, wherein head coach Sean McDermott scratched him 4 times. McDermott benched Coleman despite an absence of strong options at receiver beyond slot […]<\/p>\n","protected":false},"author":1,"featured_media":337511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[338],"tags":[8459,24977,19445,47402,24761,726],"class_list":["post-337510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-bills","tag-coleman","tag-entering","tag-keon","tag-makeorbreak","tag-season"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/337510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=337510"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/337510\/revisions"}],"predecessor-version":[{"id":337513,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/337510\/revisions\/337513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/337511"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=337510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=337510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=337510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}