<\/p>\n
\n\tSingapore-based microdrama distributor RisingJoy has struck content licensing deals with greater than 50 apps and platforms across 30-plus countries, the corporate said, because it positions itself for a broader role spanning original production and co-development.<\/p>\n
\n\tThe expansion arrives because the microdrama market outside China is projected to achieve $4.2 billion this yr, in keeping with Media Partners Asia. RisingJoy\u2019s confirmed long-term platform partners include Viu, Kuku TV and IDN App. The corporate says its selection approach is driven by performance data, with every title required to point out energetic audience traction quite than simply occupying catalog space.<\/p>\n
\n\tThe catalog runs to greater than 400 Chinese-language, 200 English-language and 50 Korean titles spanning variety, reality and comedy. Three flagship Chinese productions \u2013 \u201cSummer Rose,\u201d \u201cThe Blade of Rouge\u201d and \u201cGood Girl\u2019s Dark Secret\u201d \u2013 have each surpassed 1 billion views, while greater than 80 further titles each cleared 100 million views in 2025.<\/p>\n
\n\t\u201cCuration is at the center of every little thing we do,\u201d said Cassandra Yang, CEO and co-founder of RisingJoy. \u201cEach title has been chosen because it really works \u2013 capturing audiences, driving retention and delivering real business results. That discipline stays non-negotiable as we grow, and it\u2019s what attracts the daring, modern partners we wish to construct with.\u201d<\/p>\n
\n\tRisingJoy\u2019s 2026 first-window slate includes \u201cThe Doppelganger,\u201d produced by South Korea\u2019s Barunson E&A, and \u201cWhen Fish Swim to the Land,\u201d from China\u2019s Netease Antelope. The corporate is co-developing micro IP with studios across China, Korea, Japan, India and the U.S., and is working with investor and strategic partner Double Vision on original micro formats. Beyond those arrangements, it’s pursuing co-production and production partnerships with producers, studios and platforms across all content genres. The catalog also encompasses AI anime and AI-generated content aimed toward Gen Z audiences.<\/p>\n<\/div><\/div>\n
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Singapore-based microdrama distributor RisingJoy has struck content licensing deals with greater than 50 apps and platforms across 30-plus countries, the corporate said, because it positions itself for a broader role spanning original production and co-development. The expansion arrives because the microdrama market outside China is projected to achieve $4.2 billion this yr, in keeping with […]<\/p>\n","protected":false},"author":1,"featured_media":340792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20669],"tags":[3196,8905,1613,751,972,3452,52145,3233],"class_list":["post-340791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hollywood","tag-content","tag-deals","tag-hits","tag-original","tag-plans","tag-platform","tag-risingjoy","tag-singapores"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/340791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=340791"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/340791\/revisions"}],"predecessor-version":[{"id":340794,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/340791\/revisions\/340794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/340792"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=340791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=340791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=340791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}