{"id":341211,"date":"2026-05-27T01:18:25","date_gmt":"2026-05-26T19:48:25","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=341211"},"modified":"2026-05-27T01:18:25","modified_gmt":"2026-05-26T19:48:25","slug":"ferraris-stock-fell-after-launching-its-first-ever-ev-whats-happening-national","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/05\/27\/ferraris-stock-fell-after-launching-its-first-ever-ev-whats-happening-national\/","title":{"rendered":"Ferrari\u2019s stock fell after launching its first-ever EV. What\u2019s happening? &#8211; National"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p>Ferrari\u2019s stock fell nearly eight per cent Tuesday morning, in the future after unveiling its first fully electric passenger vehicle, called the Luce \u2014 which starts at US$640,000, or roughly $884,000 in Canadian dollars.<\/p>\n<p>The Italian automaker has long been known for its high-performance vehicles and racing history, but they&#8217;ve almost at all times been exclusively gas-powered.<\/p>\n<p>So what\u2019s happening?<\/p>\n<p>This also comes as recent data shows demand for electric and hybrid-electric vehicles is surging following the renewal of consumer incentives in Canada and with gas prices skyrocketing amid the war in Iran.<\/p>\n<p>Previous Ferrari executives and company leaders had long dismissed the thought of an electrical Ferrari in the long run, but that appears to be changing.<\/p>\n<p>\u201cI believe persons are somewhat nervous about Ferrari attempting to kind of turn into an electrical [car] company when really their sweet spot is extreme [gas] combustion and extreme performance \u2014 that\u2019s what they\u2019re known for,\u201d retail analyst Bruce Winder says.<\/p>\n<div class=\"c-ad c-ad--bigbox l-article__ad\">\n<p>Story continues below commercial<\/p>\n<\/p><\/div>\n<p>\u201cIt just sends somewhat little bit of jitters through some investors.\u201d<\/p>\n<div class=\"l-article__part\" data-shortcode=\"tp_video\">\n<div class=\"c-video c-videoPlay \" data-iframe-receiver=\"\" data-autoplay=\"\" data-displayinline-featured=\"false\" data-displayinline-type=\"video\" data-displayinline-player-id=\"miniplayer_11197820_6a15f7d6153a6\" data-displayinline-video-id=\"11197820\" data-displayinline-ratio=\"16:9\" data-displayinline=\"https:\/\/globalnews.ca\/video\/embed\/11197820\/#autoplay&#038;stickyiframe=miniplayer_11197820_6a15f7d6153a6\" data-displayinline-sticky=\"true\" data-permutive-data='{\"content\":{\"name\":\"Langley RCMP impound Ferrari driving double the speed limit\",\"type\":\"video\",\"sections\":[\"videos\",\"bc\",\"canada\",\"crime\"],\"keywords\":[\"dangerous-driving\",\"langley-rcmp\",\"red-ferrari\",\"speeding\",\"global-news-at-noon-bc\"],\"iab\":{\"categories\":[\"Autos and Vehicles\",\"Business and Industrial\",\"Autos and Vehicles\/Motor Vehicles (By Type)\"],\"tags\":[\"Automotive industry\",\"Benedetto Vigna\",\"Bit\",\"Brand\",\"Canada\",\"Canadian dollar\",\"Car\",\"Chief executive officer\",\"Combustion\",\"Company\",\"Consumer\",\"Data\",\"Electric motorcycles and scooters\",\"Electric vehicle\",\"Evolution\",\"Ferrari\",\"Gas\",\"Harley-Davidson\",\"Hybrid electric vehicle\",\"Innovation\",\"Investor\",\"Iran\",\"Italy\",\"Jitter\",\"London Underground S7 and S8 Stock\",\"Motorcycle\",\"New York City\",\"New York Stock Exchange\",\"Passenger\",\"Statistics Canada\",\"Stock\",\"Stock exchange\",\"Trading post\",\"United States\",\"Vehicle\",\"Zero-emissions vehicle\"]}}}'>\n<div class=\"c-video__inner \">\n\t\t\t\t\t<span class=\"c-video__placeholder\"><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" class=\"c-video__image\" alt=\"Click to play video: 'Langley RCMP impound Ferrari driving double the speed limit'\" width=\"640\" height=\"360\" src=\"https:\/\/i0.wp.com\/media.globalnews.ca\/videostatic\/news\/blvyoidtzm-a0awihtk24\/WEB_FERRARI.jpg?w=1040&#038;quality=70&#038;strip=all\" loading=\"lazy\" srcset=\"\" sizes=\"auto, \" data-sizes=\"(min-width: 1040px) 1040px,(min-width: 720px) 720px,450px\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-video__overlay\"><\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"c-video__duration\">0:29<\/time><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-video__title\">Langley RCMP impound Ferrari driving double the speed limit<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>Winder adds that an identical situation happened several years ago when Harley-Davidson launched an electrical motorcycle, which led to some backlash from those that felt the brand wasn\u2019t synonymous with anything but gas-powered models.<\/p>\n<div class=\"c-inlineSignup\" data-newsletter-inline=\"\">\n<div class=\"c-inlineSignup__image\">\n\t\t\t\t\t<img decoding=\"async\" width=\"170\" height=\"225\" loading=\"lazy\" src=\"https:\/\/globalnews.ca\/wp-content\/themes\/shaw-globalnews\/images\/skyline\/national.jpg\" alt=\"Get breaking Canada news delivered to your inbox as it happens so you won't miss a trending story.\">\n\t\t\t\t<\/div>\n<div class=\"c-inlineSignup__content\">\n<h2 class=\"c-inlineSignup__title\">Get breaking National news<\/h2>\n<p>Get breaking Canada news delivered to your inbox because it happens so you will not miss a trending story.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>This eventually led Harley-Davidson to rebrand its electric offerings as Live Wire.<\/p>\n<p>In Ferrari\u2019s most up-to-date earnings report from this month, CEO Benedetto Vigna suggested the Luce represented the brand\u2019s evolution from traditional concepts.<\/p>\n<p>\u201cThe Ferrari Luce brings together a lot extraordinary technologies and the eagerness of so many individuals,\u201d he said. \u201cIt&#8217;s the evidence of how tradition and innovation can come together to create something unique.\u201d<\/p>\n<p>But not everyone agrees.<\/p>\n<div class=\"c-ad c-ad--bigbox l-article__ad\">\n<p>Story continues below commercial<\/p>\n<\/p><\/div>\n<p>\u201cFerrari\u201d was also trending on social media Tuesday, with many users voicing negative reactions. In the case of the falling stock price,\u00a0Winder says Ferrari could also be seeking to appeal to changing consumer demands, which could be a challenge for brands like Ferrari which were somewhat immune to change.<\/p>\n<p>\u201cIf a brand doesn\u2019t innovate and goal recent growing segments of the marketplace for emerging customers, they risk losing out on those customers as they develop and move further down the life cycle,\u201d he says.<\/p>\n<p>\u201cBut in the event that they innovate too quickly or they get it unsuitable, the design\u2019s unsuitable, or they\u2019re too radical, where they\u2019re adding too many differences, then they may risk alienating not only the brand new consumer.<\/p>\n<p>\u201cBecause nobody desires to buy a automobile that folks are dissing online.\u201d<\/p>\n<\/p><\/div>\n<div>\n<p>\n\t\t&#038;copy 2026 Global News, a division of Corus Entertainment Inc.\t<\/p>\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ferrari\u2019s stock fell nearly eight per cent Tuesday morning, in the future after unveiling its first fully electric passenger vehicle, called the Luce \u2014 which starts at US$640,000, or roughly $884,000 in Canadian dollars. The Italian automaker has long been known for its high-performance vehicles and racing history, but they&#8217;ve almost at all times been [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":341212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20691],"tags":[7459,33517,6627,6002,1903,1281,4381],"class_list":["post-341211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world","tag-fell","tag-ferraris","tag-firstever","tag-launching","tag-national","tag-stock","tag-whats"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/341211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=341211"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/341211\/revisions"}],"predecessor-version":[{"id":341214,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/341211\/revisions\/341214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/341212"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=341211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=341211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=341211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}