<\/p>\n
NutriAsia and CJ Foods have partnered to expand access to authentic Korean food for the Philippine e-commerce market.<\/p>\n
Under the agreement signed today at Bonifacio Global City in Taguig City, NutriAsia will distribute and represent CJ Foods\u2019 flagship brand, bibigo, across NutriAsia\u2019s e-commerce shops in major marketplaces resembling Lazada, Shopee, and TikTok Shop.<\/p>\n
\u201cOn the subject of e-commerce, our group manages Shopee, Lazada, Tiktok\u2026 [The partnership] is special because often the allowances of NutriAsia for e-commerce is barely for our own brands,\u201d NutriAsia Digital Business Development Head Christian G. Domingo told the media in mixed English and Filipino.<\/p>\n
Mr. Domingo noted that CJ Foods\u2019 limited online presence is a spot that the partnership is addressing.<\/p>\n
The collaboration combines Filipino and South Korean culinary traditions while elevating the net grocery experience. Filipino shoppers can now access online a curated number of authentic bibigo products, including dumplings, frozen food, seaweed snacks, and traditional Korean sauces.<\/p>\n
\u201cSince we\u2019re also exploring Korean stuff, just like the food you might be eating, why not invite any individual who isn’t a competitor, who\u2019s really Korean, who can be on the lookout for a strategy to get into the e-commerce market,\u201d Mr. Domingo said.<\/p>\n
By leveraging NutriAsia\u2019s strong e-commerce presence, CJ Foods goals to speed up the expansion and accessibility of its products within the Philippine market.<\/p>\n
The partnership has already delivered strong results, generating greater than 1 million pesos in sales during its first month of pilot operations, reflecting growing local demand for premium Korean cuisine.<\/p>\n
Mr. Domingo clarified with the media that CJ Foods products can be found in other physical outlets resembling convenience and grocery stores. Nevertheless, the e-commerce market is exclusive to NutriAsia\u2019s platforms.<\/p>\n
He also said that cross-border expansion to Korea will rely on what CJ Foods will allow.<\/p>\n
\u201cMostly, for now, it\u2019s the Philippine market,\u201d Mr. Domingo said.<\/p>\n
NutriAsia General Manager Ampy C. Rio described the partnership as the beginning of a long-term collaboration that can strengthen the digital grocery ecosystem and rejoice the shared love of Filipino and Korean food.<\/p>\n
\u201cThe partnership we rejoice today is an indication of greater things to come back. That is just the start of a fruitful collaboration onwards and upwards for NutriAsia and CJ Foods,\u201d Ms. Rio said. \u2014 Kaizzer Angela Marie V. Manuba<\/strong><\/p>\n<\/p><\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" NutriAsia General Manager Ampy C. Rio and CJ Foods PH CEO Joanne Park signing a partnership agreement between the 2 firms. \u2014 KAIZZER MANUBA NutriAsia and CJ Foods have partnered to expand access to authentic Korean food for the Philippine e-commerce market. Under the agreement signed today at Bonifacio Global City in Taguig City, NutriAsia […]<\/p>\n","protected":false},"author":1,"featured_media":346089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[4290,23,4857,6190,5173,962,52515,17176,1123],"class_list":["post-346088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-access","tag-ecommerce","tag-expand","tag-foods","tag-korean","tag-market","tag-nutriasia","tag-phl","tag-products"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/346088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=346088"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/346088\/revisions"}],"predecessor-version":[{"id":346091,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/346088\/revisions\/346091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/346089"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=346088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=346088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=346088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}