<\/p>\n
By Juliana Chloe A. Gonzales<\/b><\/p>\n
LAZADA Philippines is banking on more planned purchases to drive momentum in its 6.6 Super WOW Sale, as shoppers increasingly prioritize product authenticity, quality and long-term value over purely discount-driven purchases.<\/p>\n
\u201cTrust has change into the muse of each meaningful customer relationship as e-commerce continues to grow within the Philippines,\u201d Lazada Philippines Chief Executive Officer Carlos Otermin Barrera said at a media launch on Thursday.<\/p>\n
He noted that while consumers now have more options than ever, confidence in products and sellers has change into a key deciding factor.<\/p>\n
Lazada executives said Filipino shoppers have change into more intentional in how they buy, shifting away from impulse-driven purchases toward planned consumption.<\/p>\n
Michele de la Cruz, cluster director for electronics at Lazada, said the change is obvious over the past five years, when price cuts were the first driver of demand during platform-wide campaigns.<\/p>\n
\u201cNow, it\u2019s more intentional with the acquisition,\u201d she said. \u201cWith every mega campaign, buyers now go together with planned purchases.\u201d<\/p>\n
The shift is particularly visible in high-consideration categories equivalent to electronics, where consumers spend more time reviewing specifications, comparing models and reading feedback before making a choice.<\/p>\n
In fashion, consumers are increasingly favoring durable, versatile pieces over fast-moving trends, in keeping with Joey Ermita Bienvenida, Lazada cluster director for fashion. She said buyers at the moment are paying closer attention to materials, construction and long-term usability.<\/p>\n
In beauty products, she added, shoppers have gotten more research-driven, looking beyond price and assessing product efficacy and brand fame before buying.<\/p>\n
To handle concerns over authenticity, Lazada is positioning LazMall as its flagship channel for verified products and official brand stores.<\/p>\n
\u201cLazMall is capable of create that environment where shoppers can really deal with purchasing and picking out the best items as an alternative of worrying about authenticity,\u201d Ms. Bienvenida said.<\/p>\n
The corporate also pointed to broader regional growth in digital commerce.<\/p>\n
Southeast Asia\u2019s digital economy is projected to exceed $300 billion in gross merchandise value, supported by sustained double-digit growth, in keeping with the Google, Temasek, and Bain & Company e-Conomy SEA 2025 report. Philippine e-commerce is predicted to account for greater than 60% of the country\u2019s projected $36-billion gross merchandise value.<\/p>\n
Lazada can be expanding its use of artificial intelligence (AI) tools, including its AI assistant LazzieChat, to assist users navigate decisions and reduce \u201coption paralysis\u201d by offering personalized recommendations based on browsing behavior, preferences and budget.<\/p>\n
The 6.6 Super WOW Sale will run from June 5, 2026 at 8 p.m. to June 8, 2026 at 11:59 p.m., featuring LazFlash deals of as much as 90% off, together with vouchers price as much as P3,000 and free shipping promotions.<\/p>\n<\/p><\/div>\n
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By Juliana Chloe A. Gonzales LAZADA Philippines is banking on more planned purchases to drive momentum in its 6.6 Super WOW Sale, as shoppers increasingly prioritize product authenticity, quality and long-term value over purely discount-driven purchases. \u201cTrust has change into the muse of each meaningful customer relationship as e-commerce continues to grow within the Philippines,\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":346624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[3909,25795,23687,14184,7580,63],"class_list":["post-346623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-drive","tag-intentional","tag-lazada","tag-midyear","tag-sale","tag-shopping"],"aioseo_notices":[{"message":"The permalink for this post just changed! This could result in 404 errors for your site visitors.","status":"warning","options":{"id":"0a2ae5f84bc2c0423042ed7ec22d2e40","isDismissible":true,"actions":[{"url":"https:\/\/ebiztoday.news\/wp-admin\/admin.php?page=aioseo-redirects","label":"Add Redirect to improve SEO","class":"aioseo-redirects-slug-changed"}]},"allowedContexts":["posts"]}],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/346623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=346623"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/346623\/revisions"}],"predecessor-version":[{"id":346626,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/346623\/revisions\/346626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/346624"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=346623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=346623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=346623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}