{"id":347670,"date":"2026-06-08T16:55:50","date_gmt":"2026-06-08T11:25:50","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=347670"},"modified":"2026-06-08T16:55:50","modified_gmt":"2026-06-08T11:25:50","slug":"yrf-to-unveil-teaser-of-alia-bhatt-sharvari-starrer-alpha-on-june-10-followed-by-a-relentless-marketing-campaign-bollywood-news","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/06\/08\/yrf-to-unveil-teaser-of-alia-bhatt-sharvari-starrer-alpha-on-june-10-followed-by-a-relentless-marketing-campaign-bollywood-news\/","title":{"rendered":"YRF to unveil teaser of Alia Bhatt-Sharvari starrer Alpha on June 10, followed by a \u201crelentless\u201d marketing campaign : Bollywood News"},"content":{"rendered":"
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Yash Raj Movies will reveal the primary glimpse of Alia Bhatt and Sharvari starrer Alpha<\/em> through a teaser that is about to release on June 10. The teaser will deal with the origin story of a lady, who’s raised and built to grow to be a killing machine. That is the primary origin story inside the YRF Spy Universe where the protagonist is an assassin.<\/p>\n
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YRF to unveil teaser of Alia Bhatt-Sharvari starrer Alpha on June 10, followed by a \u201crelentless\u201d marketing campaign<\/span><\/span><\/p>\n
A senior trade source said, \u201cAlpha<\/em> teaser is certainly dropping on tenth of June. It’ll be followed by a relentless marketing and promotion campaign that may put the film\u2019s story on the centre of promotions to have a good time the Alpha attitude of today\u2019s India. Aditya Chopra and his team has designed a crafted strategy that may unfold in rigorously calibrated phases leading as much as the discharge of Alpha.\u201d<\/p>\n
The source added, \u201cAlpha<\/em>\u2019s campaign is built across the core concept that Alpha is greater than a personality or a movie title, it’s an attitude. Through a series of high-impact appearances, digital moments, youth-focused engagements and nationwide conversations, Alia and Sharvari will have a good time the mindset that defines modern India and its youth who’re simply unapologetic about who they’re.\u201d<\/p>\n
\u201cAlpha<\/em>\u2019s campaign has also been designed to make girls synonymous with the thought of being an \u2018Alpha’ – they’re writing their very own destiny today and refusing to be limited by expectations or societal pressures. So, expect a fun, chill, badass campaign that’s attitude driven!\u201d the source ended saying.<\/p>\n
Directed by Shiv Rawail of The Railway Men fame, Alpha<\/em>, an YRF theatrical film, also stars Bobby Deol and Anil Kapoor in pivotal roles.<\/p>\n
Also Read: Alpha stars Alia Bhatt and Sharvari champion women\u2019s cricket in powerful YRF-JioHotstar campaign ahead of ICC Women\u2019s T20 World Cup<\/strong><\/p>\n
Catch us for contemporary Bollywood News, Recent Bollywood Movies update, Box office collection, Recent Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2026 and stay updated with latest hindi movies only on Bollywood Hungama.<\/p>\n<\/div>\n
‘); }); Yash Raj Movies will reveal the primary glimpse of Alia Bhatt and Sharvari starrer Alpha through a teaser that is about to release on June 10. The teaser will deal with the origin story of a lady, who’s raised and built to grow to be a killing machine. That is the primary origin […]<\/p>\n","protected":false},"author":1,"featured_media":347671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20659],"tags":[5777,4278,52282,7785,3782,1082,188,395,29983,7855,4412,4255,8284],"class_list":["post-347670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bollywood","tag-alia","tag-alpha","tag-bhattsharvari","tag-bollywood","tag-campaign","tag-june","tag-marketing","tag-news","tag-relentless","tag-starrer","tag-teaser","tag-unveil","tag-yrf"],"aioseo_notices":[{"message":"The permalink for this post just changed! This could result in 404 errors for your site visitors.","status":"warning","options":{"id":"0a2ae5f84bc2c0423042ed7ec22d2e40","isDismissible":true,"actions":[{"url":"https:\/\/ebiztoday.news\/wp-admin\/admin.php?page=aioseo-redirects","label":"Add Redirect to improve SEO","class":"aioseo-redirects-slug-changed"}]},"allowedContexts":["posts"]}],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/347670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=347670"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/347670\/revisions"}],"predecessor-version":[{"id":347673,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/347670\/revisions\/347673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/347671"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=347670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=347670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=347670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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