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By Alexandria Grace C. Magno, <\/b>Reporter<\/em><\/p>\n Marks & Spencer (M&S) will resume operations within the Philippines under a franchise agreement with Indonesian retail group PT Mitra Adiperkasa Tbk (MAP), marking a return to the market after its earlier exit under a previous operator.<\/p>\n Under the deal, MAP will take over M&S operations within the country and relaunch the brand later this yr, starting with its first store at Glorietta in Makati.<\/p>\n The rollout will include M&S Fashion, Home & Beauty and Food categories across physical stores and digital channels.<\/p>\n The Philippines is a \u201cfast-growing market\u201d and the group goals to expand the brand while improving the retail experience for local consumers, MAP Fashion Chief Executive Officer Sameer Prasad said in a press release late Monday.<\/p>\n \u201cTaking up the M&S business within the Philippines marks a crucial milestone for MAP Fashion and reflects our commitment to growing iconic global brands across Southeast Asia,\u201d he added.<\/p>\n MAP operates greater than 150 international brands, including Zara, Sephora, Foot Locker, Starbucks, Subway and M&S.<\/p>\n It had greater than 4,000 stores across greater than 80 cities in Indonesia as of March, making it one among the region\u2019s biggest retail operators.<\/p>\n M&S International Managing Director Mark Lemming said the partnership builds on MAP\u2019s established track record in operating the brand in Southeast Asia.<\/p>\n \u201cHaving played a pivotal role in driving our growth in Indonesia, MAP\u2019s deep local expertise gives us confidence as we speed up our growth plans in Southeast Asia,\u201d he said.<\/p>\n \u201cWe all know there is powerful demand for the M&S brand within the Philippines, and we\u2019re excited to reopen our stores and online channels later this yr,\u201d he added.<\/p>\n M&S is a British retailer offering food, clothing, home and wonder products through company-owned stores, franchise partners and e-commerce platforms in multiple global markets.<\/p>\n The brand has been present within the Philippines since 1984 but earlier this yr announced plans to transition to a brand new franchise partner as a part of a broader regional restructuring of its Southeast Asian operations.<\/p>\n It was previously operated within the country by Rustan Marketing Specialists, Inc., a unit of SSI Group, Inc., which first introduced the brand nearly 4 a long time ago. SSI ended M&S operations in May following the transition.<\/p>\n Toby Allan C. Arce, head of sales trading at Globalinks Securities and Stocks, Inc., said M&S\u2019s return may gain advantage from MAP\u2019s regional retail scale and operating experience, which could help improve execution across store operations, supply chain management and localization.<\/p>\n \u201cThis increases the probability that the relaunch can be more strategic and sustainable relatively than simply a re-entry driven by brand recognition alone,\u201d he told BusinessWorld said via Viber.<\/p>\n Mr. Arce added that the Philippine retail environment has change into more competitive, with stronger digital adoption, faster product cycles and more price-sensitive consumers shaping demand.<\/p>\n \u201cThe market is more digital and more value-driven. Physical stores alone are not any longer enough,\u201d he said, adding that an omnichannel strategy would likely be needed to stay competitive.<\/p>\n<\/p><\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" MARKS & SPENCER SM Megamall Fashion Hall \u2014 ALEXANDRIA GRACE C. MAGNO By Alexandria Grace C. Magno, Reporter Marks & Spencer (M&S) will resume operations within the Philippines under a franchise agreement with Indonesian retail group PT Mitra Adiperkasa Tbk (MAP), marking a return to the market after its earlier exit under a previous operator. […]<\/p>\n","protected":false},"author":1,"featured_media":348156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[985,2373,3667,17176,548],"class_list":["post-348155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-deal","tag-franchise","tag-map","tag-phl","tag-returns"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/348155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=348155"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/348155\/revisions"}],"predecessor-version":[{"id":348158,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/348155\/revisions\/348158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/348156"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=348155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=348155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=348155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}