{"id":352892,"date":"2026-06-18T18:40:49","date_gmt":"2026-06-18T13:10:49","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=352892"},"modified":"2026-06-18T18:40:49","modified_gmt":"2026-06-18T13:10:49","slug":"nba-finals-dont-give-gma-enough-rankings-bounce-cbs-mornings-dips","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/06\/18\/nba-finals-dont-give-gma-enough-rankings-bounce-cbs-mornings-dips\/","title":{"rendered":"NBA Finals Don&#8217;t Give &#8216;GMA&#8217; Enough Rankings Bounce, &#8216;CBS Mornings&#8217; Dips"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIf there have been a period wherein NBC\u2019s \u201cToday\u201d would cede its recent lead in overall viewership to ABC\u2019s \u201cGood Morning America,\u201d it must have been last week.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tABC\u2019s telecast of the 2026 NBA Finals last week between the Recent York Knicks and San Antonio Spurs was the most-watched in 28 years, in response to Nielsen, reaching a mean of about 20.6 million viewers on ABC and ESPN. But even the Knicks\u2019 inspiring comebacks in two of the games to take the crown couldn\u2019t help ABC\u2019s morning show, which might typically profit more noticeably from a giant spectacle being on the network.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNBC\u2019s \u201cToday\u201d captured a mean of three.06 million for the five days ended June 12, in response to Nielsen, compared with 2.87 million for \u201cGMA\u201d and 1.65 million for \u201cCBS Mornings.\u201d The NBC morning show was also capable of capture 682,000 viewers between the ages of 25 and 54 \u2014 the demographic coveted most by advertisers in news programs \u2014 compared with 486,000 for \u201cGMA\u201d and 264,000 for the CBS A.M. show.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe general audience number is one among the bottom for \u201cCBS Mornings\u201d in recent memory, in response to Nielsen. Indeed, last week\u2019s viewer activity marked the twenty sixth consecutive week that \u201cToday\u201d has won greater than 1 million viewers over its CBS rival \u2014 its longest streak since May of 2015. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe NBA Finals did enhance \u201cGood Morning America.\u201d The show\u2019s audience last week rose 6%, or 167,000 viewers, over the week prior. But \u201cToday\u201d enjoyed a lift of three%, or 91,000 viewers,  to keep up its position. \u201cCBS Mornings\u201d ceded 47,000 viewers in comparison with the prior week, in response to Nielsen data.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBig sporting events often lend a halo to other parts of the network on which they seem \u2014 and once they don&#8217;t, it could be cause for concern. In 2022, for instance,  \u201cGMA\u201d won more viewers overall during NBC\u2019s first week of coverage of the Winter Olympics from Beijing, the primary time it had done so in greater than three a long time, in response to data from Nielsen. While \u201cToday\u201d continued to steer within the critical audience demographic of individuals between 25 and 54,  it was by just 4,000 people.\u00a0 \u201cGMA\u201d had not won the rankings gold medal through the Olympics as much as that point for the reason that week of February 7, 1992, in response to historical Nielsen data.<\/p>\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there have been a period wherein NBC\u2019s \u201cToday\u201d would cede its recent lead in overall viewership to ABC\u2019s \u201cGood Morning America,\u201d it must have been last week. ABC\u2019s telecast of the 2026 NBA Finals last week between the Recent York Knicks and San Antonio Spurs was the most-watched in 28 years, in response to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":352893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20669],"tags":[6570,12916,22893,604,669,7272,30978,39843,660,6264],"class_list":["post-352892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hollywood","tag-bounce","tag-cbs","tag-dips","tag-dont","tag-finals","tag-give","tag-gma","tag-mornings","tag-nba","tag-ratings"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/352892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=352892"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/352892\/revisions"}],"predecessor-version":[{"id":352895,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/352892\/revisions\/352895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/352893"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=352892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=352892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=352892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}