{"id":358081,"date":"2026-06-29T11:23:30","date_gmt":"2026-06-29T05:53:30","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=358081"},"modified":"2026-06-29T11:23:30","modified_gmt":"2026-06-29T05:53:30","slug":"yash-raj-movies-partners-with-rusk-media-to-develop-next-generation-digital-entertainment-ip-bollywood-news","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/06\/29\/yash-raj-movies-partners-with-rusk-media-to-develop-next-generation-digital-entertainment-ip-bollywood-news\/","title":{"rendered":"Yash Raj Movies partners with Rusk Media to develop next-generation digital entertainment IP : Bollywood News"},"content":{"rendered":"

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On June 29, 2026, Yash Raj Movies (YRF) announced a strategic investment in Rusk Media, certainly one of India\u2019s leading digital-first entertainment corporations that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media\u2019s vision to construct the following generation of putting up with digital IP for India and the world.<\/p>\n

\"Yash<\/p>\n

Yash Raj Movies partners with Rusk Media to develop next-generation digital entertainment IP<\/span><\/span><\/p>\n

Under the partnership, YRF will oversee the creative direction of original animation and vertical micro-drama IP, while Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels.<\/p>\n

The collaboration goals at fuelling YRF & Rusk Media\u2019s shared ambition of building India as a creative force within the vertical entertainment economy through original IPs across animation and vertical micro-drama, distributed across Rusk Media\u2019s proprietary Alright! TV platform and global digital channels.<\/p>\n

Akshaye Widhani, CEO, Yash Raj Movies, said: \u201cThe instinct to evolve has all the time been central to YRF\u2019s DNA. Platforms are infrastructure, content and IP are culture. Mayank and his team at Rusk Media have built a deep understanding of how the following generation discovers and inhabits stories, and that is precisely the form of vision we would like to take a position in . Together, the aspiration is to construct worlds, not only content.\u201d<\/p>\n

Mayank Yadav, Co-Founder and CEO, Rusk Media, said: \u201cVertical entertainment in India has produced extraordinary reach, but not the enduring IP that defines a category. That’s the gap this collaboration is designed to shut. We bring a native understanding of how digitally native audiences discover and construct community around content, and with YRF\u2019s backing, we’re constructing for longevity, not the algorithm.\u201d<\/p>\n

Because the boundaries between cinema, digital, and mobile entertainment proceed to dissolve, the franchises that can define the following decade might be those built with each creative depth and digital fluency, and Rusk Media is constructing for exactly that future. \u200e<\/p>\n

Also Read:\u00a0Yash Raj Movies Box Office Report Card 2025: Rs. 522.91 cr. India nett, $29.18M overseas and Rs. 882.45 cr. worldwide \u2013 Saiyaara saves the scorecard while War 2 turns spoiler<\/strong><\/p>\n

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On June 29, 2026, Yash Raj Movies (YRF) announced a strategic investment in Rusk Media, certainly one of India\u2019s leading digital-first entertainment corporations that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media\u2019s vision to construct the following generation of putting up with digital IP for […]<\/p>\n","protected":false},"author":1,"featured_media":358082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20659],"tags":[7785,1213,905,9859,8694,536,395,3874,1418,8693,53307,8692],"class_list":["post-358081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bollywood","tag-bollywood","tag-develop","tag-digital","tag-entertainment","tag-films","tag-media","tag-news","tag-nextgeneration","tag-partners","tag-raj","tag-rusk","tag-yash"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t