{"id":359828,"date":"2026-07-02T16:24:28","date_gmt":"2026-07-02T10:54:28","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=359828"},"modified":"2026-07-02T16:24:28","modified_gmt":"2026-07-02T10:54:28","slug":"proper-content-shutters-citing-difficult-market-conditions","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/07\/02\/proper-content-shutters-citing-difficult-market-conditions\/","title":{"rendered":"Proper Content Shutters Citing Difficult Market Conditions"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAward-winning factual producer Proper Content is ready to shutter amid tough market conditions.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFounder David DeHaney, who arrange the corporate in 2016, announced the choice to stop trading and appoint an administrator on Thursday.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThis has been a really difficult decision,\u201d says DeHaney. \u201cWe&#8217;ve had nearly 10 years of creating a few of the industry\u2019s most talked-about shows; entertaining programmes with social purpose. And that is precisely what I got down to do. But we would like to do more, so rather more, and the present environment doesn&#8217;t support us in making that step-change.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tProper Content, one in every of the industry\u2019s few Black-led independents, was known for a wide-range of factual content starting from recent BBC documentary \u201cP Diddy: Rise and Fall\u201d to royal docuseries \u201cThe King\u2019s Guard\u201d for Channel 5, which ran for 2 seasons, to the multi-award winning Channel 4 show \u201cThe School That Tried to End Racism,\u201d which took home a BAFTA, a Venice TV Award, a Rose d\u2019Or and a Grierson Award.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDespite growing the corporate to a turnover of \u00a36 million ($8 million) the economic landscape proved too tough to proceed.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe&#8217;re extremely happy with what we&#8217;ve got achieved with Proper Content,\u201d said DeHaney. \u201cWe&#8217;ve held up a lens to society in so many alternative ways, and to such quite a lot of audiences. As a growing indie, we couldn\u2019t have done more. Yet, for a corporation like ours, at this stage in its development, going to the following stage is incredibly difficult. There simply isn\u2019t the commissioning risk, or the time or space to let firms stretch their wings in latest ways. And, because of this, firms get \u2018stuck\u2019 \u2013 which doesn\u2019t feel like a superb, or a creative place to be.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe&#8217;ve achieved what we&#8217;ve got achieved despite this,\u201d he added. \u201cIt just isn&#8217;t the central reason for our decision. We feel we&#8217;ve got so rather more to supply and aren\u2019t fulfilling that potential. That&#8217;s the reason we&#8217;re closing. The truth is that the market has modified dramatically lately. Commissioning budgets have tightened, development cycles have lengthened and the opportunities for growing indies to scale have grow to be increasingly limited. Those pressures have affected many firms across the sector and have undoubtedly contributed to the position we discover ourselves in today.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cMy priority in the mean time is constant to work proactively with our freelancers and staff, in addition to our broadcasting customers and collaborators, to make sure that the closure has as little impact as possible. I desired to say a heartfelt thanks to everyone who has worked with and supported us over the past decade. Together we&#8217;ve got told some incredible stories, built a remarkable company and achieved excess of I could ever have imagined after we began in 2016.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWhile Proper Content is coming to an end, my passion for storytelling and creating ambitious latest projects stays undiminished. I&#8217;m enthusiastic about what comes next.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn addition to a downturn in commissioning budgets that has roiled the industry over the past three years, the U.K. \u2013 like other major markets \u2013 is grappling with a surge of consolidation, from the recent Banijay\/All3Media merger to the continuing acquisition of public-service broadcaster ITV by Sky and Warner-Bros. Discovery, which owns quite a lot of free-to-air and pay networks within the U.K., being bought by Channel 5 owner Paramount.<\/p>\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Award-winning factual producer Proper Content is ready to shutter amid tough market conditions. Founder David DeHaney, who arrange the corporate in 2016, announced the choice to stop trading and appoint an administrator on Thursday. \u201cThis has been a really difficult decision,\u201d says DeHaney. \u201cWe&#8217;ve had nearly 10 years of creating a few of the industry\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":359829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20669],"tags":[13035,13491,6203,3196,962,19779,53433],"class_list":["post-359828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hollywood","tag-challenging","tag-citing","tag-conditions","tag-content","tag-market","tag-proper","tag-shutters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Award-winning factual producer Proper Content is ready to shutter amid tough market conditions. Founder David DeHaney, who arrange the corporate in 2016, announced the choice to stop trading and appoint an administrator on Thursday. \u201cThis has been a really difficult decision,\u201d says DeHaney. \u201cWe&#039;ve had nearly 10 years of creating a few of the industry\u2019s\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"ebiztoday.news\"\/>\n\t<meta name=\"google-site-verification\" content=\"G1Pyp5JbhWr5PQ6IszY06NoXKQCjx1ChQj88DWWzPq8\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/ebiztoday.news\/index.php\/2026\/07\/02\/proper-content-shutters-citing-difficult-market-conditions\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"eBizToday - Your Weekly Window to World\u2019s Pulse\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Proper Content Shutters Citing Difficult Market Conditions - eBizToday\" \/>\n\t\t<meta property=\"og:description\" content=\"Award-winning factual producer Proper Content is ready to shutter amid tough market conditions. Founder David DeHaney, who arrange the corporate in 2016, announced the choice to stop trading and appoint an administrator on Thursday. \u201cThis has been a really difficult decision,\u201d says DeHaney. \u201cWe&#039;ve had nearly 10 years of creating a few of the industry\u2019s\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/ebiztoday.news\/index.php\/2026\/07\/02\/proper-content-shutters-citing-difficult-market-conditions\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/ebiztoday.news\/wp-content\/uploads\/2025\/01\/Ebiztoday-final_10102024-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/ebiztoday.news\/wp-content\/uploads\/2025\/01\/Ebiztoday-final_10102024-1.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-02T10:54:28+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-02T10:54:28+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ebiztodaynews\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Proper Content Shutters Citing Difficult Market Conditions - eBizToday\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Award-winning factual producer Proper Content is ready to shutter amid tough market conditions. 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