{"id":360969,"date":"2026-07-04T18:34:07","date_gmt":"2026-07-04T13:04:07","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=360969"},"modified":"2026-07-04T18:34:07","modified_gmt":"2026-07-04T13:04:07","slug":"bini-named-as-one-in-all-phl-tourism-ambassadors","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/07\/04\/bini-named-as-one-in-all-phl-tourism-ambassadors\/","title":{"rendered":"BINI named as one in all PHL tourism ambassadors"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"td-post-featured-image\">\n<figure><figcaption class=\"wp-caption-text\">Members of BINI (Jhoanna, Stacey, Colet, Maloi, Mikha, Sheena, Gwen, Aiah) with Department of Tourism Secretary Maria Bernardita &#8220;Dita&#8221; Angara-Mathay (center) on the DoT Central Office in Makati City. \u2014 ALMIRA MARTINEZ<br \/>\n<\/figcaption><\/figure>\n<\/div>\n<p>Pinoy pop (P-pop) group BINI was named as one in all the official Philippine tourism ambassadors on Friday, following the country\u2019s pop music boost within the international scene.<\/p>\n<p>\u201cA fresh takeaway from this primary meeting is that every girl actually represents a province or a town, and so they\u2019re very, very knowledgeable about what&#8217;s an enthralling feature of the town,\u201d Tourism Secretary Maria Bernardita \u201cDita\u201d Angara-Mathay told reporters on the sidelines of BINI\u2019s courtesy visit on the Tourism office.<\/p>\n<p>\u201cI believed that input was very refreshing, and every girl member has that to bring to tourism,\u201d she added.<\/p>\n<p>The Tourism department noted that the proud representation of the country\u2019s culture through music on the worldwide stage has cemented the group\u2019s role as a tourism ambassador.<\/p>\n<p>\u201cThey\u2019re ambassadors already, but it surely behooves the federal government [to recognize] what they\u2019re doing,\u201d Department of Tourism (DoT) Assistant Secretary Ren V. Sapitan told reporters in an interview.<\/p>\n<p>\u201cIt could be remiss of the federal government if we don\u2019t recognize the pride that they themselves are pushing for,\u201d he added.<\/p>\n<p>The choice comes after the girl group\u2019s historic performance on the Coachella Valley Music and Arts Festival in California earlier this yr.<\/p>\n<p>\u201cThe very first statement that the Secretary made on our platforms was to congratulate BINI. We saw the traction that it generated, and we read the comments as well,\u201d Mr. Sapitan said.<\/p>\n<p>\u201cWhat we would like the people to remove from that have is that the Department of Tourism, the federal government, is listening,\u201d he added. \u201cAnd naturally, only Filipinos can say what\u2019s best for the Philippines, and that&#8217;s BINI.\u201d<\/p>\n<p>As the brand new tourism ambassadors, the agency plans to have interaction the octet in regional and provincial events to spice up the local tourism economy amid the continuing oil crisis.<\/p>\n<p>\u201cWe recognize the facility of BINI, the influence that they&#8217;ve in bringing viewers, not only inside the Philippines but additionally from abroad,\u201d Mr. Sapitan said. \u201cThat\u2019s the explanation why we would like them to be recognized as ambassadors.\u201d<\/p>\n<p>Other Filipino talents, including P-pop boyband SB19 and skilled tennis player Alex Eala, are also eyed to advertise the country\u2019s local destinations.<\/p>\n<p>\u201cWe would like to focus on individuals who\u2019ve made marks like BINI, SB19, Alex Eala, and others which are doing it,\u201d Ms. Angara-Mathay said. \u201cWe don\u2019t wish to exclude anybody who\u2019s making the country proud.\u201d<\/p>\n<p>BINI, generally known as the \u201cNation\u2019s Girl Group,\u201d is the hitmaker behind viral songs \u201cPantropiko,\u201d \u201cSalamin, Salamin,\u201d \u201cCherry On Top,\u201d \u201cBlink Twice,\u201d and \u201cKarera\u201d. Members of the group are Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena. \u2014 <strong>Almira Louise S. Martinez<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Members of BINI (Jhoanna, Stacey, Colet, Maloi, Mikha, Sheena, Gwen, Aiah) with Department of Tourism Secretary Maria Bernardita &#8220;Dita&#8221; Angara-Mathay (center) on the DoT Central Office in Makati City. \u2014 ALMIRA MARTINEZ Pinoy pop (P-pop) group BINI was named as one in all the official Philippine tourism ambassadors on Friday, following the country\u2019s pop music [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":360970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[17320,53507,1600,17176,6399],"class_list":["post-360969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ambassadors","tag-bini","tag-named","tag-phl","tag-tourism"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Pinoy pop (P-pop) group BINI was named as one in all the official Philippine tourism ambassadors on Friday, following the country\u2019s pop music boost within the international scene. \u201cA fresh takeaway from this primary meeting is that every girl actually represents a province or a town, and so they\u2019re very, very knowledgeable about what&#039;s an\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"ebiztoday.news\"\/>\n\t<meta name=\"google-site-verification\" content=\"G1Pyp5JbhWr5PQ6IszY06NoXKQCjx1ChQj88DWWzPq8\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/ebiztoday.news\/index.php\/2026\/07\/04\/bini-named-as-one-in-all-phl-tourism-ambassadors\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"eBizToday - 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