{"id":362613,"date":"2026-07-07T21:45:10","date_gmt":"2026-07-07T16:15:10","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=362613"},"modified":"2026-07-07T21:45:10","modified_gmt":"2026-07-07T16:15:10","slug":"rogers-mlse-play-the-newest-in-broader-shift","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/07\/07\/rogers-mlse-play-the-newest-in-broader-shift\/","title":{"rendered":"Rogers\u2019 MLSE play the newest in broader shift"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p>TORONTO \u2013 Sports business experts say Rogers Communications Inc.\u2019s full takeover of Maple Leaf Sports &#038; Entertainment is the newest sign of a shift in Canada\u2019s skilled sports landscape.<\/p>\n<p>The telecommunications giant announced Monday it can acquire the remaining 25 per cent stake in MLSE it didn\u2019t yet own for $4.35 billion, spelling the tip for longtime part-owner Larry Tanenbaum through his holding company, Kilmer Sports Inc.<\/p>\n<p>MLSE owns the NHL\u2019s Maple Leafs, NBA\u2019s Raptors, MLS\u2019 Toronto FC and the CFL\u2019s Argonauts. Last 12 months, Rogers closed a separate $4.7-billion take care of rival BCE Inc. to purchase its 37.5 per cent stake in MLSE, making it the bulk owner.<\/p>\n<p>Rogers and Bell previously owned equal stakes within the sports conglomerate, while the remaining quarter was owned by Kilmer. Rogers held an option allowing it to purchase out that remaining 25 per cent stake this 12 months.<\/p>\n<div class=\"c-ad c-ad--bigbox l-article__ad c-ad--tallSticky\">\n<p>Story continues below commercial<\/p>\n<\/p><\/div>\n<p>The move comes amid other big changes involving Rogers\u2019 sports ventures.<\/p>\n<p>In a joint announcement with CBC last month, the pair said they wouldn\u2019t renew their sublicense agreement that allowed the general public broadcaster to air NHL games on Hockey Night in Canada. Which means Rogers-owned properties might be the one option for nationally televised games in English on Saturday nights.<\/p>\n<p>\u201cThe times of free-to-air are gone,\u201d said Concordia University sports economist Moshe Lander.<\/p>\n<p>\u201cIt\u2019s not only the Canadian sports landscape that\u2019s changing. That is something that other leagues have realized before the NHL, which is you simply have a lot money you can make from game day sales.\u201d<\/p>\n<div class=\"l-article__part\" data-shortcode=\"related_videos\">\n<div class=\"l-inlineStories l-inlineStories--video\">\n<p>\n\t\t\t\t\t\t<span class=\"l-inlineStories__title\">Related Videos<\/span>\n\t\t\t\t\t<\/p>\n<section id=\"miniplayer-carousel\" class=\"l-videoCarousel l-videoCarousel--embed c-carousel\" data-video-carousel-play-inline=\"true\" data-video-carousel-init=\"false\" aria-label=\"Video carousel contains 10 videos.\">\n<div class=\"l-videoCarousel__inner\">\n<div class=\"l-videoCarousel__featured\">\n<div class=\"c-video c-videoPlay \" data-iframe-receiver=\"\" data-autoplay=\"\" data-displayinline-featured=\"true\" data-displayinline-type=\"video\" data-displayinline-player-id=\"miniplayer\" data-displayinline-video-id=\"11949397\" data-displayinline-ratio=\"16:9\" data-displayinline=\"https:\/\/globalnews.ca\/video\/embed\/playlist\/11949397,11825789,11811263,11806034,11736470,11520120,11519608,11499192,11272226,11267415\/?poster=https%3A%2F%2Fi1.wp.com%2Fmedia.globalnews.ca%2Fvideostatic%2Fnews%2Fhp7wwf3hw9-v9j3h2gbay%2FLexy-Kawhi-Web_thumbnail_1280x720_.jpg%3Fw%3D1200%26quality%3D70%26strip%3Dall#autoplay&#038;stickyiframe=miniplayer\" data-displayinline-playlist=\"11949397,11825789,11811263,11806034,11736470,11520120,11519608,11499192,11272226,11267415\" data-displayinline-sticky=\"true\" data-permutive-data=\"{\"content\":{\"name\":\"Kawhi Leonard could be returning to Toronto Raptors: reports\",\"type\":\"video\",\"sections\":[\"videos\",\"toronto\",\"sports\"],\"keywords\":[\"brandon-ingram\",\"gradey-dick\",\"kawhi-leonard\",\"la-clippers\",\"nba\",\"nba-championships-2019\",\"short-clip\",\"toronto-raptors\",\"trade\"],\"iab\":{\"categories\":[\"News\",\"Sports\",\"News\/Sports News\",\"Sports\/Team Sports\"],\"tags\":[\"4 Nations Face-Off\",\"51st state\",\"AFC Toronto\",\"Association football\",\"BCE Inc.\",\"Bell Canada\",\"Broadcasting of sports events\",\"Brock University\",\"Calgary Flames\",\"Canada\",\"Canadian Football League\",\"Canadian Premier League\",\"Canadiana\",\"Concordia University\",\"Donald Trump\",\"Edmonton Oilers\",\"Entertainment\",\"Flag of Canada\",\"Hockey Night in Canada\",\"Ice hockey\",\"Inter Toronto FC\",\"Jersey\",\"Larry Tanenbaum\",\"Major League Soccer\",\"Maple Leaf Sports &#038; Entertainment\",\"Mark Walter\",\"Multimedia\",\"National Basketball Association\",\"National Hockey League\",\"NHL on Sportsnet\",\"Northern Super League\",\"Oligopoly\",\"Patriotism\",\"Pride\",\"Professional Women's Hockey League\",\"Rhetoric\",\"Rogers Centre\",\"Rogers Communications\",\"Sport\",\"Stanley Cup\",\"Takeover\",\"Tim Hortons\",\"Timbits\",\"Tony Staffieri\",\"Toronto\",\"Toronto Argonauts\",\"Toronto Blue Jays\",\"Toronto FC\",\"Toronto Maple Leafs\",\"Toronto Tempo\",\"Tournament\",\"Vancouver Canucks\",\"Women's National Basketball Association\"]}}}\">\n<div class=\"c-video__inner \">\n\t\t\t\t\t<span class=\"c-video__placeholder\"><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" class=\"c-video__image\" alt=\"Click to play video: 'Kawhi Leonard could be returning to Toronto Raptors: reports'\" width=\"640\" height=\"360\" src=\"https:\/\/i1.wp.com\/media.globalnews.ca\/videostatic\/news\/hp7wwf3hw9-v9j3h2gbay\/Lexy-Kawhi-Web_thumbnail_1280x720_.jpg?w=1040&#038;quality=70&#038;strip=all\" loading=\"lazy\" srcset=\"\" sizes=\"auto, \" data-sizes=\"(min-width: 1040px) 1040px,(min-width: 720px) 720px,450px\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-video__overlay\"><\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"c-video__duration\">2:17<\/time><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-video__title\">Kawhi Leonard may very well be returning to Toronto Raptors: reports<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"l-videoCarousel__glide glide \">\n<div class=\"glide__arrows c-carousel__buttons l-videoCarousel__buttons\" data-glide-el=\"controls\">\n\t<button class=\"glide__arrow glide__arrow--left c-carousel__button c-carousel__prev l-videoCarousel__button l-videoCarousel__prev c-longform-gallery__prev\" data-glide-dir=\"<\"><\/p>\n<p>\t\t<span class=\"sr-only\">Previous Video<\/span><br \/>\n\t<\/button><br \/>\n\t<button class=\"glide__arrow glide__arrow--right c-carousel__button c-carousel__next l-videoCarousel__button l-videoCarousel__next c-longform-gallery__next\" data-glide-dir=\">&#8220;><\/p>\n<p>\t\t<span class=\"sr-only\">Next Video<\/span><br \/>\n\t<\/button><br \/>\n\t\t<button class=\"c-carousel__goto\" data-glide-dir=\"=0\" aria-hidden=\"true\" tabindex=\"-1\"><\/button>\n\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t<!-- video stream item --><\/p>\n<\/section><\/div>\n<\/p><\/div>\n<p>He said hockey has long been overly reliant on a revenue strategy of \u201cwhat number of bums in seats are you able to fill,\u201d but has recently taken steps to diversify, including through lucrative television deals. That forces fans to pay more to observe hockey, together with their other favourite sports.<\/p>\n<div class=\"c-ad c-ad--bigbox l-article__ad c-ad--tallSticky\">\n<p>Story continues below commercial<\/p>\n<\/p><\/div>\n<p>Last 12 months, Rogers and the NHL prolonged their national TV rights deal for English broadcasts. The 12-year, $11-billion agreement starts within the upcoming 2026-27 season.<\/p>\n<div class=\"c-inlineSignup\" data-newsletter-inline=\"\">\n<div class=\"c-inlineSignup__image\">\n\t\t\t\t<img decoding=\"async\" width=\"170\" height=\"225\" loading=\"lazy\" src=\"https:\/\/globalnews.ca\/wp-content\/themes\/shaw-globalnews\/images\/skyline\/national.jpg\" alt=\"Get daily Canada news delivered to your inbox so you'll never miss the day's top stories.\">\n\t\t\t<\/div>\n<div class=\"c-inlineSignup__content\">\n<h2 class=\"c-inlineSignup__title\">Get day by day National news<\/h2>\n<p>Get day by day Canada news delivered to your inbox so you will never miss the day&#8217;s top stories.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>Along with MLSE, Rogers owns the Toronto Blue Jays, Rogers Centre and Sportsnet network.<\/p>\n<p>\u201cThey\u2019re now realizing that, \u2018Wait there\u2019s rather a lot more other opportunities here to earn cash,\u2019 TV being just one in every of them,\u201d Lander said.<\/p>\n<p>\u201cIf you&#8217;ve got teams which might be being owned by multimedia platforms, there may be that ability then to innovate and to create numerous different revenue streams that go just beyond, \u2018Hey how many individuals showed as much as tonight\u2019s Leafs game?&#8217;\u201d<\/p>\n<p>Rogers also has TV partnerships with the Vancouver Canucks, Calgary Flames and Edmonton Oilers, together with the NBA.<\/p>\n<p>Lander said sports are among the many few remaining entertainment options where live programming continues to be valued. With MLSE, the Blue Jays and a national sports broadcaster all under one figurative roof, he said Rogers has a stranglehold on a number of the biggest content makers.<\/p>\n<p>\u201cWhen you&#8217;ve got Rogers owning (MLSE), they mainly create content for themselves and for his or her platforms,\u201d he said.<\/p>\n<p>\u201cIt is smart, I assume, in Canada to have all of that stuff concentrated in a single company. If you&#8217;ve got it opened up, if you&#8217;ve got different owners, if it\u2019s not fully concentrated, then there\u2019s not necessarily the identical unity of purpose.\u201d<\/p>\n<div class=\"c-ad c-ad--bigbox l-article__ad c-ad--tallSticky\">\n<p>Story continues below commercial<\/p>\n<\/p><\/div>\n<p>Some Toronto-area pro sports teams still exist outside the Rogers bubble though.<\/p>\n<p>Kilmer owns the Toronto Tempo, who&#8217;re playing their inaugural WNBA season. Last month, it became the primary Canadian investor within the PWHL, which is owned by the Mark Walter Group.<\/p>\n<div class=\"c-tabs\">\n<p>\n\t\t\t<button role=\"tab\" class=\"c-tabs__tab c-tabs__tab--active\" type=\"button\">More on Sports<\/button><br \/>\n\t\t\t<button role=\"tab\" class=\"c-tabs__tab\" type=\"button\">More videos<\/button>\n\t\t<\/p>\n<\/p><\/div>\n<p>Women\u2019s soccer team AFC Toronto, of the Northern Super League, is majority-owned by Canadian-American investor Mark Mitchell. Inter Toronto FC, a men\u2019s soccer team playing within the Canadian Premier League, was bought by Mexican brothers Ricardo, Eduardo and Miguel Pasquel, via Game Plan Sports Group, in 2023.<\/p>\n<p>Yet there are relatively few competitors within the sports ownership space in Canada, which has led to an \u201coligopoly setup,\u201d said Brock University\u2019s Michael Naraine.<\/p>\n<p>He said Rogers has \u201cmade a purposeful, intentional play to proceed to double down on being the sports leader on this country.\u201d<\/p>\n<p>\u201cRogers has been using sport to attempt to position themselves as Canadiana in the identical way that Tim Hortons does this with Timbits hockey and Timbits soccer,\u201d said Naraine, a professor of sport management.<\/p>\n<p>\u201cTo do this, they\u2019re going to spend the billions of dollars to get hockey rights. They\u2019re going to spend the billions of dollars to get the very best teams on this country.\u201d<\/p>\n<p>The strategy can also be playing out at a time of elevated Canadian pride, he noted, in response to U.S. President Donald Trump\u2019s trade war and rhetoric referring to Canada as \u201cthe 51st state.\u201d<\/p>\n<div class=\"c-ad c-ad--bigbox l-article__ad c-ad--tallSticky\">\n<p>Story continues below commercial<\/p>\n<\/p><\/div>\n<p>Rogers was also the jersey sponsor of Team Canada during last 12 months\u2019s 4 Nations Face-Off hockey tournament, which happened to coincide with the peak of Canada-U.S. tensions after Trump returned to office.<\/p>\n<p>\u201cRogers has discovered that these are products that folks want. That is content that folks across the country, coast-to-coast need to see,\u201d Naraine said.<\/p>\n<p>\u201cThese are things which might be related to Canadiana and as we undergo this era of nation-building and patriotism \u2026 sport goes to be much more relevant. Canadians are going to need to tune in and over time they\u2019ll know that association, that Rogers is sport.\u201d<\/p>\n<p>This report by The Canadian Press was first published July 7, 2026.<\/p>\n<p>Corporations on this story: (TSX:RCI.B)<\/p>\n<\/p><\/div>\n<div>\n<p>\n\t\t&#038;copy 2026 The Canadian Press\t<\/p>\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO \u2013 Sports business experts say Rogers Communications Inc.\u2019s full takeover of Maple Leaf Sports &#038; Entertainment is the newest sign of a shift in Canada\u2019s skilled sports landscape. The telecommunications giant announced Monday it can acquire the remaining 25 per cent stake in MLSE it didn\u2019t yet own for $4.35 billion, spelling the tip [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":362614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[338],"tags":[36215,577,26965,1121,17563,4706],"class_list":["post-362613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-broader","tag-latest","tag-mlse","tag-play","tag-rogers","tag-shift"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"TORONTO \u2013 Sports business experts say Rogers Communications Inc.\u2019s full takeover of Maple Leaf Sports &amp; Entertainment is the newest sign of a shift in Canada\u2019s skilled sports landscape. 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