Actor Amitabh Bachchan has been appointed as the brand new brand ambassador for Policybazaar as the corporate launches a nationwide campaign aimed toward encouraging more Indians to take a position in health and term insurance. The initiative, titled Parivaar Sabse Pehle<\/em>, seeks to spotlight the importance of monetary protection and timely insurance planning for families across the country.<\/p>\n Amitabh Bachchan joins Policybazaar as brand ambassador for brand spanking new insurance awareness campaign<\/span><\/span><\/p>\n The campaign aligns with the Insurance Regulatory and Development Authority of India’s (IRDAI) broader objective of accelerating insurance penetration. It is going to be rolled out across television, digital platforms, OTT services and social media, reaching audiences in urban, semi-urban and rural regions.<\/p>\n Within the advertisements, Bachchan plays the role of an elderly member of the family who encourages his family members to prioritise health and term insurance before an unexpected crisis strikes. The campaign focuses on a typical consumer behaviour of postponing insurance decisions until it is simply too late, urging families to make financial security a priority slightly than an afterthought.<\/p>\n![\"Amitabh](\"https:\/\/media5.bollywoodhungama.in\/wp-content\/uploads\/2026\/07\/Amitabh-Bachchan-becomes-face-of-Policybazaar.jpeg\")
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