{"id":365672,"date":"2026-07-13T16:39:12","date_gmt":"2026-07-13T11:09:12","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=365672"},"modified":"2026-07-13T16:39:13","modified_gmt":"2026-07-13T11:09:13","slug":"edgar-berlanga-plans-mainstream-takeover-with-dana-white","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/07\/13\/edgar-berlanga-plans-mainstream-takeover-with-dana-white\/","title":{"rendered":"Edgar Berlanga Plans Mainstream Takeover With Dana White"},"content":{"rendered":"

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\u201cDana made UFC a brand,\u201d Berlanga said to TMZ Sport. \u201cHe understands easy methods to market. He understands easy methods to construct fighters. He understands fighters that\u2019s superstars.\u201d<\/p>\n<\/blockquote>\n

Berlanga said Dana\u2019s approach goes beyond what happens on fight night and focuses on constructing a fighter\u2019s profile outside the ring as well.<\/p>\n

The unbeaten Brooklyn native said his job is to maintain winning and producing knockouts while allowing his profile to grow into other areas of entertainment.<\/p>\n

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\u201cI said, \u2018Yo, Dana, man, I\u2019m going to do my job,’\u201d Berlanga said. \u201cI\u2019mma win. I\u2019mma look good. I\u2019mma catch these knockouts and proceed to construct my brand.\u201d<\/p>\n<\/blockquote>\n

Berlanga believes expanding his name beyond boxing is critical to maximizing his profession.<\/p>\n

\u201cThat\u2019s very necessary for us,\u201d he said. \u201cThat brings in rather more money, rather more eyes, and it just makes you whole.\u201d<\/p>\n

The 28-year-old also revealed he has ambitions outside the ring. He said he enjoys skilled wrestling and acting, adding that he was originally set to look in Creed III before a torn biceps forced him to undergo surgery and price him the role.<\/p>\n

Berlanga even floated the potential for eventually making a WWE appearance, saying that becoming a crossover entertainer matches the long-term vision he has for his profession.<\/p>\n

Edgar\u2019s brand won\u2019t be rebuilt by knocking over one other series of fastidiously chosen opponents. That\u2019s the trail Top Rank took through the early years of his profession, matching him against modest opposition while promoting his first-round knockout streak. The approach generated hype, but many fans questioned the standard of the competition, and people questions resurfaced when Berlanga began facing world-class opponents.<\/p>\n

If Dana White wants Berlanga to grow to be a mainstream attraction, the long-term answer is unlikely to be more \u201ctomato cans.\u201d Mainstream stars in combat sports are generally built by defeating credible opponents in meaningful fights. If Zuffa leans too heavily on protective matchmaking, it risks recreating the identical formula that critics say limited Berlanga\u2019s credibility in the primary place.<\/p>\n

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Tom Galm<\/strong> is a boxing journalist who has covered the worldwide fight landscape since 2014, specializing in heavyweight evaluation, industry trends, and fighter psychology.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n

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\u201cDana made UFC a brand,\u201d Berlanga said to TMZ Sport. \u201cHe understands easy methods to market. He understands easy methods to construct fighters. He understands fighters that\u2019s superstars.\u201d Berlanga said Dana\u2019s approach goes beyond what happens on fight night and focuses on constructing a fighter\u2019s profile outside the ring as well. The unbeaten Brooklyn native […]<\/p>\n","protected":false},"author":1,"featured_media":365673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[338],"tags":[12066,5330,12065,28366,972,2460,479],"class_list":["post-365672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-berlanga","tag-dana","tag-edgar","tag-mainstream","tag-plans","tag-takeover","tag-white"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t