<\/p>\n
\n\tNetflix doesn’t currently have plans to launch its own free, ad-supported streaming service, but additionally isn\u2019t ruling it out.\u00a0<\/p>\n
\n\tSpeaking on the earnings call Thursday, Netflix co-CEO Greg Peters said \u201ca free offering could make sense in some markets,\u201d given the streamer\u2019s strategy of offering multiple price tiers and its goal of accelerating engagement on the platform. Nevertheless, he noted that this is just not something that’s currently within the works.\u00a0<\/p>\n
\n\t\u201cA free offering could make sense in some markets, but we’ve got to be thoughtful about cannibalization of paid tiers. We\u2019ve got to be certain that we\u2019ve got the appropriate offering, the appropriate differentiation of that offering. It\u2019s probably also price noting that having an efficient scaled ads business in any candidate country for such an offering is clearly a very important enabling factor to make those economics work. In order that\u2019s all to say that free is something that we\u2019re going to proceed to contemplate, but we’ve got no near-term plans to launch something,\u201d Peters said.<\/p>\n
\n\t\u201cMaintaining and increasing accessibility, especially as we expand our content offering all over the world, add recent customer segments. That\u2019s a critical focus and goal for us. Also, optimizing long-term revenue is the opposite big goal,\u201d he said.\u00a0<\/p>\n