{"id":368036,"date":"2026-07-18T03:26:18","date_gmt":"2026-07-17T21:56:18","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=368036"},"modified":"2026-07-18T03:26:18","modified_gmt":"2026-07-17T21:56:18","slug":"kane-parsons-curry-barker-and-the-battle-for-gen-z-eyeballs","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/07\/18\/kane-parsons-curry-barker-and-the-battle-for-gen-z-eyeballs\/","title":{"rendered":"Kane Parsons, Curry Barker and the Battle for Gen Z Eyeballs"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe nice Gen Z genre land grab is in full swing.<\/p>\n<p>Mere months after <em>Obsession <\/em>and <em>Backrooms<\/em> stormed the summer box office, Hollywood studios have been throwing hundreds of thousands at Web-fluent horror filmmakers and online-native IP in a battle for the dollars, eyeballs and hearts (in that order) of Gen Z viewers.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tEssentially the most urgent example today is <em>Backrooms<\/em> director Kane Parsons, whose $10 million film stands a A24\u2019s top-grossing movie ever with $374 million globally. He&#8217;s within the midst of a full-court press from multiple power players who need to secure the 21-year-old auteur\u2019s future work.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tAs first reported by <em><a rel=\"nofollow\" href=\"https:\/\/puck.news\/can-a-24-keep-kane-parsons-hollywoods-hottest-free-agent\/\" target=\"_blank\">Puck<\/a><\/em>, sources confirmed to <em>The Hollywood Reporter<\/em> that in recent weeks, Warner Bros. bosses Mike De Luca and Pam Abdy flew to Parsons\u2019 home within the Bay Area, where he lives along with his mother, to court the filmmaker. On Thursday, he partook in a Zoom with HBO boss Casey Bloys and head of drama and HBO movies Francesca Orsi, because the proposed cope with Warners would encompass film and TV.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tUniversal chief Donna Langley has also met with Parsons, after successfully wooing <em>Obsession<\/em> filmmaker Curry Barker for his next movie. A24, meanwhile, very much doesn&#8217;t need to lose him, and per <em>Puck<\/em> is courting him for a <em>Backrooms<\/em> sequel in addition to one other original project.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIt\u2019s unclear why A24 hadn\u2019t inked a cope with Parsons prior to the discharge of <em>Backrooms<\/em>, though it is thought that Parsons fully owns the IP, which began life as a series of YouTube shorts.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tA24 has long been known for breaking recent directing talent, like Robert Eggers (<em>The Witch<\/em>), Ari Aster (<em>Hereditary<\/em>) and Celine Song (<em>Past Lives<\/em>). And while some directors, like Aster and Song, have stayed loyal to the studio, other filmmakers like Eggers and <em>Every thing In every single place All At Once<\/em> filmmakers Daniel Kwan and Daniel Scheinert have signed deals with larger, more moneyed operations. Eggers\u2019s house is now the Universal specialty label Focus, while the Daniels signed a pre-best picture, five-year cope with Universal.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tSplashy deals for online creators have intensified this 12 months, but kicked off in earnest in on the 2023 Sundance Film Festival, when A24 beat out Universal and other studios with a seven-figure deal to land <em>Seek advice from Me<\/em>, the Australian horror movie from first-time feature filmmakers Danny and Michael Philippou. Sources have said other studios, including Uni and Warners, attempted to court the YouTubers-turned-horror filmmakers for his or her follow-up film, but A24 was ultimately in a position to land the administrators\u2019 next film, 2025\u2019s <em>Bring Her Back,<\/em> and put a <em>Seek advice from Me<\/em> sequel into development. In fact, studios would still wish to work with them to today, with Warners said to be particularly high on the duo.<\/p>\n<p>Possibly with a purpose to stave off filmmaker attrition, sources tell <em>THR<\/em> that previously few years, A24 has asked that a first-look at a filmmaker\u2019s second project be baked into the deal for his or her first. This appears to not have been the case with Parsons and <em>Backrooms<\/em>.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe feeding frenzy for Parsons follows the same hunt to land <em>Obsession<\/em> director Barker\u2019s next original project. His <em>Obsession<\/em> follow-up <em>Anything But Ghosts<\/em> is already shot and is at Focus, with the studio landing that project after acquiring <em>Obsession<\/em> out of last 12 months\u2019s Toronto Film Festival. But, in the midst of <em>Obsession<\/em>\u2019s epic, $400 million box office run, a rival studio offered Barker an astounding $10 million deal for his next original project, sight unseen. Ultimately, Barker stayed within the Universal family for his third film, with the project landing at Universal Film Group and Blumhouse Atomic Monster in what was described as a wealthy eight-figure deal. <\/p>\n<p>Parsons and Barker are usually not the one directors cashing in. There have been a myriad of creatives drafting off studios\u2019 fervor for Gen Z-tinged horror talent.<\/p>\n<p>Earlier this month, Warner Bros won a five-studio bidding war with a multi-million-dollar deal for the underlying rights to Siren Head, a viral horror meme that&#8217;s behind billions of views across TikTok, YouTube and Roblox. <em>Weapons<\/em> filmmaker Zach Cregger is attached to write down and produce the project, together with <em>Whalefall<\/em>\u2018s Brian Duffield, who could direct. Amazon MGM ended up the victor in a large bidding war for the film rights to the YouTube-released horror franchise <em>The Mandela Catalogue<\/em> from Alex Kister, who will direct for producers United Artists and Amblin.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIf these numbers seem wild, there\u2019s an actual long-term business reasoning behind them. In success, landing a creator early could mean lots of of hundreds of thousands in profits (and even north of $1 billion) for an organization over an individual\u2019s profession. Think what Christopher Nolan\u2019s a long time at Warner Bros. have netted the corporate, or the absurd sum of money <em>South Park<\/em> creators Trey Stone and Matt Parker have generated for Paramount. In fact, few people will ever reach those heights, but these riches are partially driving the early bets studios are taking.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<em>\u2014Tony Maglio contributed to this story.<\/em><\/p>\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The nice Gen Z genre land grab is in full swing. Mere months after Obsession and Backrooms stormed the summer box office, Hollywood studios have been throwing hundreds of thousands at Web-fluent horror filmmakers and online-native IP in a battle for the dollars, eyeballs and hearts (in that order) of Gen Z viewers. Essentially the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":368037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20669],"tags":[1101,2917,1225,24901,3954,6213,8343],"class_list":["post-368036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hollywood","tag-barker","tag-battle","tag-curry","tag-eyeballs","tag-gen","tag-kane","tag-parsons"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"The nice Gen Z genre land grab is in full swing.Mere months after Obsession and Backrooms stormed the summer box office, Hollywood studios have been throwing hundreds of thousands at Web-fluent horror filmmakers and online-native IP in a battle for the dollars, eyeballs and hearts (in that order) of Gen Z viewers. 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