{"id":372493,"date":"2026-07-27T05:07:52","date_gmt":"2026-07-26T23:37:52","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=372493"},"modified":"2026-07-27T05:07:52","modified_gmt":"2026-07-26T23:37:52","slug":"yash-raj-movies-appoints-usha-rachael-thomas-as-head-of-communications-strategy-bollywood-news","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/07\/27\/yash-raj-movies-appoints-usha-rachael-thomas-as-head-of-communications-strategy-bollywood-news\/","title":{"rendered":"Yash Raj Movies appoints Usha Rachael Thomas as Head of Communications Strategy : Bollywood News"},"content":{"rendered":"

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Yash Raj Movies (YRF), India\u2019s premier legacy entertainment company, has appointed Usha Rachael Thomas as Head of Communications Strategy. She’s going to report back to Akshaye Widhani, Chief Executive Officer, Yash Raj Movies.<\/p>\n

\"Yash<\/p>\n

Yash Raj Movies appoints Usha Rachael Thomas as Head of Communications Strategy<\/span><\/span><\/p>\n

In her latest role, Usha heads YRF and its talent agency\u2019s outward-facing narrative, spanning press, social media strategy, brand voice, talent positioning and image management while strengthening the corporate\u2019s relationships & footprint with global and native media. Usha will spearhead communication strategies across YRF\u2019s various business ventures.<\/p>\n

Akshaye Widhani, CEO, Yash Raj Movies, said, \u201cAs YRF\u2019s businesses proceed to grow globally, how we tell our stories to the world matters as much because the stories themselves. Usha brings a mixture of adaptive & agile newsroom instinct sharpened across 20 years of leading communications for a few of India\u2019s biggest media and entertainment giants. Her perspective will probably be instrumental as we shape communications strategies, built for scale and across all our businesses. We sit up for the worth she brings to our leadership team.\u201d<\/p>\n

Usha brings extensive experience across journalism, communications and brand strategy. A former journalist with Indiantelevision.com and HT Media, she led Public Relations and Corporate Communications at STAR India\u2019s Hindi, Bangla and Marathi GEC division, Zee Entertainment Enterprises (ZEEL) across its Hindi GEC, Cinema, FTA and Premium clusters, and MX Player, constructing integrated strategies across a few of Indian television\u2019s most iconic fiction and non-fiction properties, spanning OTT, film, celebrity brand campaigns and company mandates.<\/p>\n

Throughout her profession, Usha has led award-winning campaigns recognised with an Abby Award Gold for the pioneering #ZeeforAll initiative across the satellite premiere of Dangal<\/em>, which included an industry-first accessibility feature for visually challenged audiences, and a Cannes Lion for \u201cThe End\u201d campaign by Lux, amongst other notable industry honours. She has also led one in every of India\u2019s first OTT business case studies, on MX Player, in collaboration with MICA, published by Ivey Publishing, listed by the Harvard Case Centre, and featured on Ivey\u2019s Bestsellers 2025\u20132026 list.<\/p>\n

Usha will even be liable for constructing out positioning strategies in PR & Social Media for all YRF Talents, including Rani Mukerji, Ayushmann Khurrana, Sonam Kapoor, Ahaan Panday, Aneet Padda, Sharvari, Vaani Kapoor & Shreya Chaudhry.<\/p>\n

Also Read:\u00a0Yash Raj Movies and Posham Pa Pictures\u2019 first theatrical collaboration starring Ayushmann Khurrana is titled Mupapa, set to release on Feb 19, 2027<\/strong><\/p>\n

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Yash Raj Movies (YRF), India\u2019s premier legacy entertainment company, has appointed Usha Rachael Thomas as Head of Communications Strategy. She’s going to report back to Akshaye Widhani, Chief Executive Officer, Yash Raj Movies. Yash Raj Movies appoints Usha Rachael Thomas as Head of Communications Strategy In her latest role, Usha heads YRF and its talent […]<\/p>\n","protected":false},"author":1,"featured_media":372494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20659],"tags":[5517,7785,8405,8694,395,21785,8693,2632,6196,28898,8692],"class_list":["post-372493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bollywood","tag-appoints","tag-bollywood","tag-communications","tag-films","tag-news","tag-rachael","tag-raj","tag-strategy","tag-thomas","tag-usha","tag-yash"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t