{"id":372625,"date":"2026-07-27T12:24:14","date_gmt":"2026-07-27T06:54:14","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=372625"},"modified":"2026-07-27T12:24:14","modified_gmt":"2026-07-27T06:54:14","slug":"are-brain-waves-the-following-unlock-for-physical-ai","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/07\/27\/are-brain-waves-the-following-unlock-for-physical-ai\/","title":{"rendered":"Are brain waves the following unlock for physical AI?"},"content":{"rendered":"<p><\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">The frontier of physical AI is a Jenga game in a warehouse in San Leandro, California. <\/p>\n<p class=\"wp-block-paragraph\">That warehouse is occupied by <a rel=\"nofollow\" href=\"https:\/\/encord.com\/\">Encord<\/a>, an organization that builds data tooling used to coach AI models. Andrew Ceja is a pilot\u2014the corporate\u2019s term for its robotic trainers\u2014and he\u2019s rigorously pulling wood blocks from a tottering tower while wearing a headset with a camera that tracks what he sees. That alone is fairly common for collecting robot training data, but this headset includes sensors that measure his brain waves as he rigorously disassembles the block tower.<\/p>\n<p class=\"wp-block-paragraph\">Encord is considered one of a small but growing variety of startups betting the following real constraint on humanoid and warehouse robotics won\u2019t be model architecture but as a substitute the sheer scarcity of real-world physical training data. Quite than simply helping robotics firms manage the information they&#8217;ve, Encord is constructing a business around manufacturing the information they don\u2019t.<\/p>\n<p class=\"wp-block-paragraph\">The brain wave headset Ceja is wearing was built by <a rel=\"nofollow\" href=\"https:\/\/www.zanderlabs.com\/\">Zander Labs<\/a>, a German neuroscience startup that\u2019s betting measuring brain activity \u2014 to deduce mental states like error, intent and surprise \u2014 can create a more useful data set to coach models. Encord\u2019s work with Zander is currently a trial run; Encord says the goal is to construct an initial brain wave-tagged data set, run it through customer robotics models, and evaluate whether it actually improves performance before deciding whether to scale it up. <\/p>\n<p class=\"wp-block-paragraph\">Lucas Gehrke, a Zander neuroscientist supervising the work, says that the quantity of brain activity used at any point during a given task offers clues for model builders attempting to work out after they must deploy their highest-effort models.<\/p>\n<p class=\"wp-block-paragraph\">That is the \u201cbleeding edge\u201d of the hassle to resolve the robotics data bottleneck, in accordance with Vineeth Velmurugan, Encord\u2019s head of robot learning. A veteran of OpenAI\u2019s robot lab and Berkshire Grey, the warehouse automation firm, Velmurugan joined Encord to construct the corporate\u2019s internal data-creation team. <\/p>\n<p class=\"wp-block-paragraph\">Encord was founded to assist firms constructing machine-vision applications annotate data and evaluate models. As their customers\u2014Velmurugan says they work with many leading robotics firms but that he\u2019s not authorized to call them\u2014began to use end-to-end learning to robotic manipulation tasks, executives realized they&#8217;d have to provide training data themselves, somewhat than simply manage it. \u201cThe info simply doesn&#8217;t exist,\u201d Velmurugan said.<\/p>\n<p class=\"wp-block-paragraph\">The bet that generative AI can do for robots what it\u2019s done for chatbots keeps running into this same wall. Self-driving automobile firms collect physical-world data themselves, but that\u2019s hard to scale. Training from video can work, nevertheless it lacks the fidelity of real world data. Velmurugan says it would take a knowledge set something like five times the scale of YouTube\u2019s video corpus to interrupt through\u2014a scale that helps explain why data-generation itself has turn out to be a business and not only a research problem.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-feed-your-egocentric-data-needs\">Feed your egocentric data needs<\/h2>\n<p class=\"wp-block-paragraph\">Corporations constructing robot brains at the moment are turning to 2 principal sources: \u201cegocentric\u201d video collected by staff wearing cameras, often augmented with additional camera angles and other metrics, and data from robots operated remotely. Encord does each, drawing egocentric data from several factories across the globe, and using its San Leandro facility to experiment with latest modalities, like brain waves, or collect data sets around specific skills for fine-tuning.<\/p>\n<p class=\"wp-block-paragraph\">When TechCrunch visited, pilots were using leader-follower rigs \u2014 paired robotic arms, one controlled directly by a human operator and one which mimics its movements \u2014to create data about tasks like pouring coffee from a pot into mugs (very sloshy) and stacking poker chips. \u201cEvery humanoid company has asked us for these pieces,\u201d Velmurugan says. <\/p>\n<p class=\"wp-block-paragraph\">Storage racks held cartons of pretend flowers in vases, books, plastic vegetables, kitty litter trays and scoops, bags and bundles of wires, the stock in trade for training manipulators for household tasks.<\/p>\n<p class=\"wp-block-paragraph\">At considered one of these stations, one other pilot, Sofia Infante, maneuvers robotic arms to plug and unplug ethernet cables from the back of a server\u2014the sort of work data center operators would like to be automated, if only robots could manipulate them with the required precision. Taking a spin behind the controls, I used to be in a position to see why that\u2019s still out of reach: Pincers are far less dextrous than human fingers and lack the degrees of freedom we take as a right in our arms.<\/p>\n<p class=\"wp-block-paragraph\">One other latest data modality that Encord is developing uses a set of sensors strapped to the forearm to detect electrical signals in muscles. Video taken of human hands manipulating objects typically doesn\u2019t capture your complete hand, but Velmurugan hopes to construct a 3D depiction of where the hand is at any time based on the arm sensors, making a more robust understanding for models.<\/p>\n<p class=\"wp-block-paragraph\">Encord\u2019s data sets are annotated with physical descriptions of what each video comprises\u2014\u201dright hand tightens bolt\u201d\u2014to assist LLM-based models in understanding what is occurring. Velmurugan estimates this sort of dense annotation is price 100 times as much as \u201cjunky ego data\u201d for training specific tasks, and it only costs 20 times more to provide, which is  trade, on paper. <\/p>\n<p class=\"wp-block-paragraph\">But \u201c20 times more\u201d continues to be real money, and that\u2019s the catch: scraping text off the web, the way in which LLM makers built their models by pulling from Stack Overflow and the remainder of the online, cost frontier labs next to nothing. Generating physical training data doesn&#8217;t, and that\u2019s the limit of the physical-AI-as-LLM comparison. This type of data needs to be manufactured, not only collected, and that changes the economics of constructing these models.<\/p>\n<p class=\"wp-block-paragraph\">Velmurugan says that progress is being made\u2014with Encord\u2019s visibility into programs across the industry, he\u2019s in a position to see start-ups and frontier labs alike work out what works and what doesn\u2019t to enhance physical AI models. That vantage point\u2014sitting between many robotics firms without delay\u2014can be a part of Encord\u2019s pitch. It will probably spot which data techniques are gaining traction industry-wide before any single customer can.<\/p>\n<p class=\"wp-block-paragraph\">That can keep the dozen or so pilots at Encord\u2019s facility busy. Each Infante and Ceja are a part of a burgeoning workforce developing the constructing blocks for neural networks; they previously worked at Scale, one other AI data annotation firm, before joining Encord. <\/p>\n<p class=\"wp-block-paragraph\">Ceja had worked at a waste management company where his interest in technology found him answerable for keeping a robotic trash sorter in good working order. Now, because the Jenga tower topples, he says he enjoys the challenge of solving training tasks for robots \u2014\u201dIt\u2019s something latest on daily basis!\u201d<\/p>\n<\/div>\n<p><em>While you purchase through links in our articles, we may earn a small commission. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The frontier of physical AI is a Jenga game in a warehouse in San Leandro, California. That warehouse is occupied by Encord, an organization that builds data tooling used to coach AI models. Andrew Ceja is a pilot\u2014the corporate\u2019s term for its robotic trainers\u2014and he\u2019s rigorously pulling wood blocks from a tottering tower while wearing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":372626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[363,2148,780,2541],"class_list":["post-372625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-brain","tag-physical","tag-unlock","tag-waves"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"The frontier of physical AI is a Jenga game in a warehouse in San Leandro, California. That warehouse is occupied by Encord, an organization that builds data tooling used to coach AI models. 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Andrew Ceja is a pilot\u2014the corporate\u2019s term for its robotic trainers\u2014and he\u2019s rigorously pulling wood blocks from a tottering tower while wearing","twitter:image":"https:\/\/ebiztoday.news\/wp-content\/uploads\/2025\/01\/Ebiztoday-final_10102024-1.png"},"aioseo_meta_data":{"post_id":"372625","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2026-07-27 07:54:08","updated":"2026-07-27 07:54:08","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/ebiztoday.news\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/ebiztoday.news\/index.php\/category\/technology\/\" title=\"Technology\">Technology<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tAre brain waves the following unlock for physical AI?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/ebiztoday.news"},{"label":"Technology","link":"https:\/\/ebiztoday.news\/index.php\/category\/technology\/"},{"label":"Are brain waves the following unlock for physical AI?","link":"https:\/\/ebiztoday.news\/index.php\/2026\/07\/27\/are-brain-waves-the-following-unlock-for-physical-ai\/"}],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/372625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=372625"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/372625\/revisions"}],"predecessor-version":[{"id":372628,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/372625\/revisions\/372628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/372626"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=372625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=372625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=372625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}