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JAPANESE apparel retailer Uniqlo expects demand within the Philippine market to stay resilient despite pressure on household budgets, saying consumers proceed to prioritize functional on a regular basis clothing.<\/p>\n
\u201cFilipinos proceed to trust our brand. Being here for over 14 years, they know that our LifeWear clothing can profit them through our technology and [as well as its] functionality,\u201d Uniqlo Philippines Chief Operating Officer Geraldine L. Sia told reporters on the sidelines of the Philippines-Japan Friendship 70th<\/sup> Anniversary celebration on Wednesday.<\/p>\n Ms. Sia said consumers proceed to hunt value from clothing that mixes functionality with on a regular basis wear despite higher spending on basic necessities.<\/p>\n \u201cWe proceed to imagine that Filipino customers come to our store because they need a piece of our LifeWear clothing,\u201d she said, referring to the corporate\u2019s design philosophy of offering functional on a regular basis apparel.<\/p>\n She added that demand has also been supported by Uniqlo\u2019s ability to tailor products to local market needs.<\/p>\n For instance, the corporate\u2019s AIRism, UV Protection, Miracle Air, and DRY-EX product lines are designed for tropical markets resembling the Philippines.<\/p>\n \u201cSomewhat than designing for trends, we start by understanding how people live, and develop these innovations based on what they need,\u201d Ms. Sia said.<\/p>\n Her comments got here as headline inflation eased to six.4% in June from 6.8% in May, based on data from the Philippine Statistics Authority (PSA), amid slower increases in food and transport costs.<\/p>\n Nevertheless, core inflation, which excludes chosen food and energy items, accelerated to 4.4% in June from 4.2% in May, its highest level in 31 months.<\/p>\n Ms. Sia said Uniqlo continues to speculate in digital services and logistics capabilities to enhance the shopper experience within the Philippines.<\/p>\n Since entering the Philippine market in 2012, the retailer has expanded its network to 81 stores nationwide.<\/p>\n Despite its presence across the country, Ms. Sia said Uniqlo still sees room for expansion.<\/p>\n \u201cFor our 15th<\/sup> 12 months, and beyond, we proceed to have our long-term commitment to the Filipinos by expanding our stores across Luzon, Visayas, and Mindanao,\u201d she said.<\/p>\n Ahead of its 15th<\/sup> anniversary in 2027, Ms. Sia said Uniqlo Philippines\u2019 milestones include the launch of its global flagship store at Glorietta 5 in Makati City, the reopening of its first store at SM Mall of Asia in Pasay City, and continued support for local communities. \u2014 Beatriz Marie D. Cruz<\/b><\/p>\n<\/p><\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" UNIQLO JAPANESE apparel retailer Uniqlo expects demand within the Philippine market to stay resilient despite pressure on household budgets, saying consumers proceed to prioritize functional on a regular basis clothing. \u201cFilipinos proceed to trust our brand. Being here for over 14 years, they know that our LifeWear clothing can profit them through our technology and […]<\/p>\n","protected":false},"author":1,"featured_media":375157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1355,4532,17176,33620,22025,3731,9415,17319],"class_list":["post-375156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-cost","tag-demand","tag-phl","tag-pressures","tag-resilient","tag-sees","tag-staying","tag-uniqlo"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t