{"id":375216,"date":"2026-08-01T14:34:27","date_gmt":"2026-08-01T09:04:27","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=375216"},"modified":"2026-08-01T14:34:27","modified_gmt":"2026-08-01T09:04:27","slug":"fifa-ditches-controversial-private-investment-plan","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/08\/01\/fifa-ditches-controversial-private-investment-plan\/","title":{"rendered":"FIFA Ditches Controversial Private Investment Plan"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tGianni Infantino, the embattled president of soccer\u2019s governing body FIFA, has abandoned his controversial plan to create a $20 billion company, FIFA Forward Enterprise, that will control the industrial rights to its events, principally the World Cup.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn an announcement released late Friday, Infantino said it had \u201cchange into clear that the project has created divisions of a nature that, whatever the level of support, aren&#8217;t any longer within the interest of the target set out in the primary place.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe survival of Infantino, who&#8217;s up for re-election for a fourth term as president on the FIFA Congress in March, is now unsure.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tInfantino said, \u201cOur purpose has all the time been \u2013 and can all the time be \u2013 to unite and improve. Moving forward, my intent is to bring all interested parties back together in the approaching days and weeks within the spirit of shared interest in our game.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe climbdown by Infantino follows a threat by European countries, represented by the continent\u2019s soccer governing body UEFA, to boycott all FIFA events, including the World Cup, if the plan moved forward.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOpposition to Infantino\u2019s plan had also come from Concacaf, which governs soccer in North, Central America and the Caribbean, and the game\u2019s governing body in Asia, the Asian Football Confederation.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tResistance to the plan had also come from inside FIFA. Carlos Cordeiro, Infantino\u2019s senior adviser on global strategy and governance, resigned over the difficulty, saying the proposal was \u201ca foul deal\u201d for soccer and would \u201cmortgage\u201d its future. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThen on Friday, the organization\u2019s chief operating officer Kevin Lamour said its own administration had been \u201cdeceived\u201d concerning the project. Lamour described the plan as \u201cthe project of 1 person,\u201d and said, \u201cthe time has now come for [soccer\u2019s] political leaders to ask themselves the best questions and make the best decisions.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLamour added that he had an obligation of loyalty to \u201ccertain values\u201d and supporting his colleagues. \u201cIf which means I lose my job, then so be it. I&#8217;ll understand and respect that call. At the least I\u2019ll sleep well tonight.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tUnder Infantino\u2019s proposal, each FIFA member country would have received an initial payment of $20 million and a doubling of their annual stipend to $5 million. This could have been partially funded by the sale of a roughly 20% stake in FIFA Forward Enterprise to an investor group led by Thrive Everlasting. Thrive Everlasting is run by Joshua Kushner, whose brother Jared Kushner is married to President Donald Trump\u2019s daughter Ivanka.<\/p>\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gianni Infantino, the embattled president of soccer\u2019s governing body FIFA, has abandoned his controversial plan to create a $20 billion company, FIFA Forward Enterprise, that will control the industrial rights to its events, principally the World Cup. In an announcement released late Friday, Infantino said it had \u201cchange into clear that the project has created [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":375217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20669],"tags":[3171,24310,6047,33,1239,4107],"class_list":["post-375216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hollywood","tag-controversial","tag-ditches","tag-fifa","tag-investment","tag-plan","tag-private"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Gianni Infantino, the embattled president of soccer\u2019s governing body FIFA, has abandoned his controversial plan to create a $20 billion company, FIFA Forward Enterprise, that will control the industrial rights to its events, principally the World Cup. 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