Snoop Dogg and Master P have filed a lawsuit against Walmart, accusing the retail company of conspiring against their cereal brand.
Back in 2022, the rappers and entrepreneurs launched Broadus Foods, which entered a partnership take care of Walmart to sell its Snoop Cereal line.
Snoop Dogg And Master P Sue Walmart For Allegedly Sabotaging Their Business
Their vision was to create a family-owned company that adds diversity to the food industry and provides opportunities for minority-owned food products and types.
The products were officially being sold on July 15, 2023. The launch was off to a solid start, per the suit, showing “a direct success with people scrambling to locate and buy the cereal.”
But after just a few months, Walmart allegedly stopped stocking Snoop Cereal boxes on its shelves.
Based on Master P, whose real name is Percy Miller, Walmart made it exceptionally hard to seek out Snoop Cereal, if in any respect.
We CANNOT support Walmart and Post Foods in the event that they don’t support Black business! Constructing generational wealth is so necessary for the Black community. Their blatant disregard of the Master P and Snoop Dogg’s partnership is unacceptable! Black business is sweet business! pic.twitter.com/WIWB5piZEm
— Ben Crump (@AttorneyCrump) February 7, 2024
“How come all these knockoff brands are successful and we don’t have a probability,” Miller said during a press conference held on Tuesday (February 5), in accordance with NBC Washington.
“That is about minority-owned corporations getting a fair proportion, and me and Snoop goes to be that force. Give black-owned businesses a real probability to succeed and construct the intergenerational wealth promised by the American dream.”
Along with filing a lawsuit against Walmart, the court docs reveal also they are suing Post Foods, who agreed to distribute and produce their products to major retailers.
Their grievance adds that Post had initially offered to purchase their brand, a proposal which each rappers declined, per BBC News.
While the firm still went ahead and entered right into a partnership with them, they now consider that it was all an intentional plan to destroy the start-up business.
Attorney Ben Crump, who’s representing Snoop and Master P, further accused Walmart of deceptive practices.
Missing Cereal Boxes On Walmart Shelves
The lawsuit alleges that the retail giant intentionally left boxes of Snoop Cereal within the storage rooms of Walmart stores nationwide.
During their investigation, they found that sealed boxes of Snoop Cereal allegedly had “no location” coding, per the Recent York Post.
The shop’s alleged decision to maneuver the products to different sections indicated that they didn’t want them placed on the right shelves within the cereal aisle.
As an alternative, Walmarts allegedly placed the boxes in the child section or clearance areas. Within the clearance department, the Snoop Cereal boxes were normally heavily discounted.
In response to those accusations, a spokesperson for Walmart has since issued a press release, mentioning how they value their relationships with suppliers.
“Many aspects affect the sales of any given product, including consumer demand, seasonality, and price to call just a few,” they continued. “We’ll respond as appropriate with the Court once we’re served with the grievance.”
