Giant play button installation on EDSA sparks curiosity

What could it symbolize?

A striking addition to EDSA’s skyline has been grabbing attention — a large, orange play button. Positioned prominently near the Guadalupe Bridge, this towering structure has piqued the interest of commuters and passersby. 

Take a better look:

Alongside the large play button, the billboard showcases three unique personas: the Explorer, the Fashionista, and the Environmentalist. The Explorer appears able to embark on exciting recent adventures, equipped with the tools and confidence to navigate the unknown. The Fashionista radiates creativity and self-assurance, effortlessly pulling off any look. The Environmentalist embodies passion and commitment to safeguarding the planet and driving positive change.

What could this play button represent? Perhaps it’s an invite to “press play” on dreams in 2025, encouraging individuals to pursue their passions boldly. Do these personas signify the courage and determination needed to follow one’s path? What connects the Explorer, the Fashionista, and the Environmentalist?

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