John Cena led the charge in merchandise sales over the 2025 Royal Rumble weekend, in line with Fightful Select.
Sources near Fanatics and WWE revealed that Cena surpassed Cody Rhodes, who has been the highest merchandise seller for the past couple of years. Cena’s success in merchandise sales was bolstered by each generic and Royal Rumble-branded items, which dominated the general sales chart.
Cody Rhodes secured the #2 spot amongst talent, rating #3 overall in merchandise sales. Jey Uso followed closely at #3 for talent and #4 overall. While it wasn’t explicitly stated, it’s suggested that Roman Reigns got here in at #5 overall and #4 amongst talent.
Moreover, Alexa Bliss made a notable return and performed well in merchandise sales.
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