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In an interesting business move, Ramesh Taurani of TIPS FILMS has tied up with the highest 2 national chains – PVRInox and Cinepolis – for the all India distribution of his upcoming comedy Hai Jawani Toh Ishq Hona Hai. Starring Varun Dhawan in lead with Pooja Hegde and Mrunal Thakur, Hai Jawani Toh Ishq Hona Hai is David Dhawan’s forty sixth directorial, and is touted to be a mad-cap comedy.
SCOOP: PVRInox and Cinepolis partner with TIPS to distribute Varun Dhawan and David Dhawan’s Hai Jawani Toh Ishq Hona Hai
A source shared with Bollywood Hungama, “Partnering with the national multiplex chains in a crowded release period is a masterstroke, as this offers the David Dhawan comedy a bonus of securing right showcasing on the high performing centers. A number of the key territories will see a release by these multiplexes, whereas the normal markets will see a self-release from TIPS FILMS by tying up with the old skool distributors.”
The source also informs further that the multiplex chains secured the distribution for Hai Jawani Toh Ishq Hona Hai by promising a certain variety of shows at their properties. “While some within the industry call distribution by exhibitors a classic case of conflict of interest, some call it the survival of the fittest model within the business. In the meanwhile, this looks as if a well considered move by Ramesh Taurani to safeguard the discharge of the comic caper.”
Hai Jawani Toh Ishq Hona Hai is scheduled to hit the large screen on May 22, 2026, and can see a box office clash with Chand Mera Dil. The 2 movies cater to a special audience base, and the hope is to see two successful movies on the Bakri Eid weekend.
Also Read: Hai Jawani Toh Ishq Hona Hai First look: Varun Dhawan is caught in a double love twist with Pooja Hedge and Mrunal Thakur
More Pages: Hai Jawani Toh Ishq Hona Hai Box Office Collection
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