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Bollywood actor Arjun Kapoor on Wednesday approached the Delhi High Court searching for protection of his personality rights against alleged misuse through artificial intelligence and pornographic content. The matter was heard by Justice Tushar Rao Gedela, with Advocate Pravin Anand representing the actor.
Arjun Kapoor personality rights case: Not all content on public figures might be removed unless defamatory, says Delhi High Court
Throughout the hearing, Anand informed the Court that several defendants were selling merchandise using Kapoor’s personality traits, including his photos, without permission. He also said that some were sharing sexually explicit material, deepfakes and pornographic content involving the actor. He referred to earlier cases where courts had protected personality rights of public figures like Jubin Nautiyal and Vivek Oberoi.
Because the Court reviewed the content, Justice Gedela observed that not every thing related to a public figure might be taken down unless it’s clearly offensive. Anand argued that the fabric was not satire but AI-generated, including morphed images of Kapoor with an animal and one other showing him selling golgappas. He stated, “No person would really like that. Not even a standard man.”
Responding to this, the Court said, “Common man doesn’t come to court for personality rights. When an individual is in public glare, lot of things occur. We will understand if things are disparaging or defamatory. But every thing cannot come under that. Otherwise the judgment in DM entertainment can be rendered redundant.” The Court also heard submissions from Google LLC and said an in depth interim order could be passed later.
The High Court has earlier granted similar protection to several public figures, including Allu Arjun, Mohanlal, Pawan Kalyan, Sunil Gavaskar, and Karan Johar.
Also Read: Arjun Kapoor takes wellness break in Austria months after cryptic “life’s been kinda cruel” post: “Feeling lighter, recharged and able to go again”
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