Hungama Digital Media Entertainment and the Indian Institute of Creative Technologies (IICT) successfully hosted “Lights, Camera, Code: The Latest Storytelling Stack” on the IICT Campus, NFDC, Mumbai. An official satellite event of Mumbai Tech Week (MTW) 2026. The third edition of Mumbai’s flagship AI festival, organised by the Tech Entrepreneurs Association of Mumbai (TEAM) across the theme “AI in Motion”, MTW 2026 takes place on 29-30 May on the Jio World Convention Centre, bringing together developers, founders, investors, policymakers and students showcasing real world AI applications across sectors.
Hungama and IICT host ‘Lights, Camera, Code’ at Mumbai Tech Week 2026; Neeraj Roy outlines way forward for AI storytelling
In his keynote at IICT today, Neeraj Roy, Founder & CEO of Hungama, outlined the evolution of storytelling toward 2030, envisioning a large-scale AI-assisted creator ecosystem and a brand new “AI storytelling civilisation”. He highlighted India’s structural advantage driven by its young demographic, cultural depth and rising AI adoption and defined 4 pillars of AI native storytelling: every creator becoming a studio through AI production tools; languages going global through real time translation; narratives evolving into participatory experiences; and cultural IP being reimagined through AI led storytelling. He also mapped the emerging 2030 stack spanning generative video, autonomous creative agents, narrative intelligence, immersive interfaces and distribution layers.
Speaking in regards to the association with IICT, Neeraj Roy added, “Mumbai Tech Week is where innovation meets imagination and there’s no higher stage to speak in regards to the way forward for storytelling. Our partnership with IICT for ‘Lights, Camera, Code’ is rooted in a straightforward belief that India’s next great creators might be those that can harness technology as fluently as they wield narrative. As AI and immersive media reshape entertainment, an important thing industry and academia can do is construct that talent together and the time is now.”
Vishwas Deoskar, CEO of IICT, added, “For a long time, India has exported stories to the world through cinema, music and culture. The following chapter is about exporting the technology and inventive talent that may power storytelling itself. At IICT, we’re constructing an ecosystem where artists, coders, designers and entrepreneurs learn to create together, because the long run of entertainment will belong to those that can mix imagination with intelligence.”
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