K-pop sensation BTS is releasing a limited-edition Oreo cookie, created by the band, featuring special designs and a brand new flavour in honour of its thirteenth anniversary as a bunch.
In a nod to classic South Korean street food, the BTS cookies are flavoured like hotteok brown sugar pancakes and crammed with sweet cream, with a purple wafer to honour the band’s loyal fanbase.
BTS designed all 13 cookie embossments, which include their names, a BTS light stick and three collectible cookies that form a message from the K-pop superstars.
The band’s fans are known for his or her letter-writing culture, often communicating with one another through the written word, a tenet of the fandom that Oreo says it’s incorporating into the launch of the special edition cookie.
A QR code on the packaging will allow fans to write down digital letters to the band, who will give you the chance to read one another’s words and contribute to a large love letter from followers across the globe.
“BTS brought a lot heart and intention into creating these cookies, from sharing a taste of their Korean roots through the hotteok-inspired flavour to designing special embossments dedicated to their fans,” Peter Verlinden, director cookies, Mondelēz Canada, said.
“We will’t wait for Canadians to experience this one-of-a-kind Oreo cookie and join the worldwide movement celebrating BTS and their fandom,” he continued.
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The limited edition Oreo and BTS cookies might be available in Canada for pre-sale on Amazon starting June 1 at 12 a.m. EST and can begin rolling out at retailers starting June 8.
The OREO Brand & BTS Movement is On! Introducing the Limited-Edition OREO & BTS Cookies .
CNW Group/Mondelēz International, Inc.
Mondelēz told The Associated Press that Oreo spent around two years developing the BTS cookie, eventually narrowing the possible flavours to 3 before selecting hotteok.
“I believe Korean food is an incredible cuisine. I’m French, perhaps I mustn’t say that, but I imagine it,” he joked.
Social media is spurring the international taste trend. There are greater than 11,700 TikTok videos under the hashtag “hotteok,” for instance. In search of out global foods or learning the way to make them is a low-risk and low-cost approach to enjoy other cultures, Russell Zwanka, the director of the food marketing program at Western Michigan University, told the AP.
“You possibly can experience the world without spending $2,000 on a ticket,” Zwanka added.
The band’s collaboration with the cookie brand comes weeks after BTS were revealed as headlining performers for the first-ever halftime show on the FIFA World Cup final, alongside Madonna and Shakira.
FIFA said the ultimate at MetLife Stadium in Recent Jersey on July 19 will include the Super Bowl-style performance.
The governing body said the show would support the FIFA Global Citizen Education Fund, which is raising US$100 million to assist children access education and soccer.
The show might be curated by Coldplay’s Chris Martin, who announced the news in a video with Sesame Street‘s Elmo.
Earlier this 12 months, Oreo also teamed up with Marvel to release packs featuring The Avengers, Spider-Man, the X-Men and The Improbable 4 with imprints illustrated by Marvel Comics artist Todd Nauck.
— with files from the Associated Press and Global News’s Katie Scott
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