Actor Preity Zinta has approached the Bombay High Court in search of the removal of AI-generated deepfake videos, morphed images and other unauthorised content featuring her from social media and online platforms. The actress has also sought an injunction to forestall the publication and circulation of such content in the long run.
Preity Zinta approaches Bombay High Court to take down AI deepfake content; next hearing scheduled on July 6
The matter got here up for hearing before a single bench of Justice Madhav Jamdar on Friday. After hearing preliminary submissions, the court directed the parties, including the web platforms concerned, to work out a mechanism for taking down the allegedly offending material. The matter has now been listed for further hearing on July 6.
Preity Zinta seeks removal of AI-generated content
In her civil suit, Preity Zinta has referred to multiple instances of AI-generated deepfakes, morphed visuals and chatbot-style interactions that allegedly use her likeness without authorisation.
In line with the plea, the actress has sought urgent directions from the Bombay High Court asking the platforms hosting such material to right away remove it. She has also requested the court to restrain the concerned entities from posting or publishing any unauthorised AI-generated content featuring her in the long run.
The petition comes amid growing concerns over the misuse of artificial intelligence to create misleading digital content using the identities of public figures.
Bombay High Court asks parties to work on takedown mechanism
During Friday’s hearing, Justice Madhav Jamdar asked the parties to work together on a mechanism for removing the disputed content from the web sites and online platforms where it is offered.
The court didn’t pass any interim order on the merits of the case at this stage but fixed July 6 as the following date of hearing, when the matter might be taken up again.
Deepfakes are digitally created or altered images, audio recordings or videos generated using artificial intelligence. The technology can convincingly imitate an individual’s face, voice or expressions, making it appear as if they said or did something that never actually occurred.
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