DIGITAL entertainment platform Casino Plus has launched a short-form vertical drama series based on certainly one of its online games as a part of its digital content strategy aimed toward mobile-first audiences.
In a press release on Thursday, Casino Plus said the initiative reflects changing consumer viewing habits as audiences increasingly devour short-form video on mobile devices.
“The local entertainment market is evolving rapidly from long-form television toward premium, short-form vertical reels,” Casino Plus Chief Executive Officer Evan Spytma said.
It noted that the primary episode of Bathala, released on July 9, had generated nearly 80,000 views on social media.
The corporate said the series will run for 3 weeks in July, with latest episodes released weekly. The series relies on the Bathala game and reimagines Tagalog mythology through the story of Mayari, the moon goddess, and her efforts to adapt Bathala’s “Great Formation” right into a digital game.
“With Bathala, we’re driving this transition by pairing cinema-grade production with mobile-first distribution. This approach delivers culturally relevant storytelling that aligns with how modern audiences devour media,” Mr. Spytma said.
The corporate said the subsequent episode will probably be released on July 16.
Casino Plus said it’s licensed and controlled by the Philippine Amusement and Gaming Corp. (PAGCOR).
In step with PAGCOR’s Responsible Gaming Code of Practice, the corporate reminded players that gaming is for entertainment purposes only and shouldn’t be treated as a source of income or financial relief. — ALB