The Philippines has change into Canva’s third-largest marketplace for its artificial intelligence (AI) platform, citing rising demand for an AI-powered coding tool, in accordance with an organization official.
“The Philippines is definitely the third biggest marketplace for Canva AI usage, and considered one of our really hottest and hottest Canva AI countries,” Canva Head of AI Products Danny Wu told BusinessWorld in a Zoom interview.
“We’re fundamentally constructing Canva and constructing our product for our community and to assist them achieve their goals,” he added.
Canva AI is a set of AI-powered tools throughout the visual communication platform that helps users brainstorm ideas, generate designs, create images, write content, and draft code. The platform said its AI product offerings have been used 32 billion times globally, with usage tripling over the past 12 months alone.
“Canva AI is our broader AI platform that has all the things from web search to memory to connecting apps to on-brand design and so way more,” Mr. Wu said.
Canva Code, the platform’s code-generation tool under Canva AI, allows users to create interactive web content, including landing pages, widgets, and trackers, using prompts as an alternative of manual coding.
Over six million products have been created through the tool since its launch last 12 months.
“We try to construct for the best good for the best number of individuals, and so loads of the novel use cases are things that we regularly never have specifically imagined,” Mr. Wu said.
Within the Philippines, teachers and college administrators are among the many energetic users of Canva Code, a lot of whom use the tool to generate learning materials and streamline workflows.
“Before we launched Canva Code in the primary place, we didn’t actually understand how useful it might be for teachers,” the Canva official said.
“Helping them not only create visual artifacts, but actually create assessments which can be self-grading through code and likewise store the information in learning systems and really improve their workflows,” he added. “And likewise help teachers save time while also engaging pupils and students more.”
Beyond classrooms, Canva Code users have also increased amongst businesses and entrepreneurs. “Creators and businesses are increasingly moving beyond just static visuals and pictures into richer and more interactive assets.”
Canva’s vibe coding tool has driven a few 25% increase in monthly energetic users (MAUs) on the platform.
“We’re fundamentally focused on how we will higher solve problems for our users, and that’s been the strategy we’ve followed for 10 years,” Mr. Wu said. “I feel it really works, and we’re continuing to actually just take heed to our community and construct our give attention to making our product higher.”
With the country’s growing interest in vibe coding, he added that it could change into an element of core workplace skills across industries.
“I actually do think it would change into a normal skill that everybody or most individuals have, because the problem barrier goes to maintain on taking place due to how powerful it’s to give you the chance to show the imaginative ideas into useful outputs,” Mr. Wu said.
“I genuinely am just really excited to see what our community and our Philippine community does with Canva Code 2.0 and the use cases that it creates,” he added.
In 2025, Canva had 260 million energetic users per thirty days. Locally, one in every five Filipino web users use the web platform. — Almira Louise S. Martinez