Bumble announced today that it’s launching a brand new AI-powered feature that’s designed to assist discover spam, scams and faux profiles. The brand new tool, called Deception Detector, goals to take motion on malicious content before Bumble users ever come across it.
In testing, Bumble found that the tool was in a position to routinely block 95% of accounts that were identified as spam or scam accounts. Throughout the first two months of testing the tool, Bumble saw user reports of spam, scams and faux accounts reduced by 45%. Deception Detector operates alongside Bumble’s human moderation team.
The launch of the brand new feature comes as internal Bumble research showed that fake profiles and the danger of scams are users’ top concerns when online dating, the corporate says. The research also showed that 46% of ladies expressed anxiety over the authenticity of their online matches on dating apps.
“Bumble Inc. was founded with the aim to construct equitable relationships and empower women to make the primary move, and Deception Detector is our latest innovation as a part of our ongoing commitment to our community to assist be sure that connections made on our apps are real,” said Bumble CEO Lidiane Jones in a press release. “With a dedicated concentrate on women’s experience online, we recognize that within the AI era, trust is more paramount than ever.”
The Federal Trade Commission (FTC) reported last yr that romance scams cost victims $1.3 billion in 2022, while the median reported loss was $4,400. The report stated that although romance scammers often use dating apps to focus on people, it’s more common for people to be targeted via DMs on social media platforms. As an example, 40% of people that lost money to a romance scam said the contact began on social media, while 19% said it began on an internet site or app.
The brand new tool is Bumble’s latest AI feature designed to make the app safer. In 2019, Bumble introduced a “Private Detector” feature that routinely blurs nude images and labels them as such in chats, allowing users to view the image or report the user.
Bumble can also be leveraging AI inside Bumble For Friends, the corporate’s dedicated app for locating friends. The app recently launched AI-powered icebreaker suggestions that help users write and send a primary message based on the opposite person’s profile. You’ll be able to tweak the query or ask for one more suggestion, but you may only use one AI-generated icebreaker per chat.
It’s price noting that Private Detector and Deception Detector are in use in each Bumble and Bumble for Friends.
