The whole European DIY retail sector was valued at 368 billion euros in 2023. And 15.2 percent of that got here from ecommerce sales, reaching 56 billion euros. The market’s ecommerce share is estimated to extend 18 percent by 2025, to 66 billion euros.
These data come from a brand new report published by Cross-Border Commerce Europe. The platform expects that the final DIY retail market in Europe will increase annually with 1.25 percent, to 380 billion euros by 2025. The whole market continues to be stagnating, as a consequence of macroeconomic downturns and inflation.
Online DIY market to extend 18%
Nonetheless, the European online DIY market is anticipated to grow more strongly. It is anticipated to be price 66 billion euros by 2025, which is a rise of 18 percent in comparison with 2023. This growth is supported by marketplaces and specialized DIY retailers. By 2025, the web share of the DIY market is anticipated to be 17 percent.
Cross-border DIY share 23.5% in 2023
In response to the report, in 2023 there was an increased market share of pure online competitors. This forced traditional DIY sellers to prioritize their cross-border ecommerce strategies.
Cross-border DIY market was valued at 13.25 billion euros in 2023.
Last yr, the cross-border ecommerce DIY market was valued at 13.25 billion euros. It is a share of 23.5 percent in comparison with the overall online sales in DIY. The share is anticipated to turn into 30 percent by 2025, reaching 19.8 billion euros.
