TikTok is one of the crucial popular social media platforms on this planet. With about 150 million US users, TikTok presents an exciting opportunity as a brand new sales channel for ecommerce entrepreneurs.
A technique merchants can sell on TikTok is by utilizing a dropshipping model with a third-party supplier managing inventory and shipping logistics. Learn the way you may start your personal TikTok dropshipping business, in addition to what sorts of products work well on the platform and what marketing strategies you should utilize to start out generating sales.
What’s TikTok dropshipping?
TikTok dropshipping is an ecommerce model by which goods are sold on TikTok, then supplied and shipped by a third-party vendor. By creating compelling marketing campaigns playing to TikTok’s strengths, dropshippers can sell products at a markup from a supplier’s wholesale price, earning a profit.
The best way to dropship on TikTok
- Research products
- Select a dropshipping supplier
- Launch a web based store
- Arrange your TikTok account
- Apply for TikTok Shop
- Market your products
- Fulfill orders
Listed below are some broad steps to think about taking as you launch your dropshipping business on TikTok:
1. Research products
Research what products sell best on TikTok. Among the hottest categories include cosmetics, accessories, toys, and fashion products. Watch videos and learn from other dropshippers successfully selling products on the platform.
Discover a distinct segment market with less competition; it’s difficult to sell products that established merchants already offer on TikTok. Search through dropshipping suppliers’ web sites and catalogs for unique products which can be entertaining, stylish, or useful to your target market.
2. Select a dropshipping supplier
Dropshipping suppliers handle the packaging, storing, and shipping of the products you sell. Research which dropshipping suppliers offer the products you must sell on TikTok. Read product reviews and any feedback you’ll find from merchants who’ve worked with the suppliers you’re considering.
Among the hottest dropshipping suppliers include large international vendors like SaleHoo, Worldwide Brands, and Megagoods, though you’ll need to ensure they’ll integrate along with your ecommerce store. For instance, the dropshipping supplier Spocket has an app on the Shopify App Store that integrates seamlessly along with your Shopify store.
3. Launch a web based store
Create a high-quality dropshipping storecustomers can find easily when engaging along with your TikTok account and content.
Select a reliable ecommerce platform like Shopify, which offers merchants useful tools like Shopify Inbox for managing customer communications, and Shopify Checkout for secure payment processing. TikTok also offers a Shopify app, making it easy to sync your product catalog along with your TikTok account and linkTikTok ads to your Shopify store.
Use high-quality product images and write compelling product descriptions. Considering TikTok is designed for mobile users, be sure your online store is optimized for mobile with features like a set navigation bar for straightforward scrolling and clear call-to-action buttons for purchasing products.
4. Arrange your TikTok account
Join for a TikTok business account by providing some basic details about your dropshipping company. The difference between a TikTok business account and a daily TikTok account is that business accounts give merchants comprehensive analytics and access to tools, like a industrial music library with a couple of million pre-approved songs and sounds you should utilize along with your content.
Connect your TikTok business account along with your online store so potential customers can click in your account or content and go on to your store. Use brand assets like logos to maintain your online store and TikTok account aligned along with your overall brand identity.
5. Apply for TikTok Shop
TikTok Shop lets ecommerce merchants sell products from their online store on TikTok without redirecting users to a different website. Although you continue to need a web based store to link to, TikTok Shop can increase conversions by making it possible to sell products inside the app itself. Join for TikTok Shop by completing an application including your legal business name, employer identification number (EIN), and registered business address.
Once approved, you may start selling your products directly on the TikTok app through in-feed videos, livestreams, and on the Shop tab. This in-app marketplace lets users browse and buy products from merchants approved for TikTok Shop.
6. Market your products
Develop a marketing strategy combining the primary methods available for reaching potential customers on TikTok, including advertisements, influencer content, and organic content. Create a TikTok Ads Manager account to observe how your video advertisements are performing and adjust your campaigns based on that are performing well.
Reach out to relevant influencers and send product samples, if possible. Film engaging and entertaining original videos featuring the products you’re selling. For instance, you may create an entertaining dance video featuring footwear products or a makeup tutorial video demonstrating the effect of an eyeshadow product.
7. Fulfill orders
Arrange an order achievement process for dropshipping sales made on TikTok. Although you may fulfill orders manually by placing an order directly along with your dropshipping supplier after a purchase order, you may save time and reduce human error by automating the order achievement process. This involves using software to routinely notify suppliers of orders placed through your ecommerce store.
The Shopify App Store features apps like AutoDS and Dropified, that are designed to automate order achievement to your online store. Automation can enable you to fulfill orders quickly, which is important, because TikTok requires US sellers to ship products inside two business days.
Maintain quality customer support and answer any questions or concerns from customers promptly. Consider integrating an AI chatbot into your ecommerce store to offer customers with 24/7 customer support.
What are one of the best products for dropshipping on TikTok?
The perfect products for dropshipping on TikTok are trendy and viral items which can be visually engaging for video content. For instance, among the top products on TikTok include casual dresses, sunglasses, bodysuits, jewelry, and other fashion products which can be easy to feature on the platform.
Useful tools like cleansing supplies, water bottles, and kitchen accessories also are inclined to perform well on TikTok, as they’re easy to display in a visible format.
In 2023, around 37% of TikTok users made purchases via the app.. Seek for dropshipping products which can be more likely to encourage an impulse buy from potential customers.
Promoting dropshipping products on TikTok
There are a number of ways to market your dropshipping products on TikTok, including:
Paid advertisements
Advertise your products through TikTok Ads Manager, which works similarly to tools like Google Ads or YouTube Ads. Fairly than a more traditional sales pitch, create advertisements to feature your products in fun, entertaining, and immersive ways. For instance, you may create ads that feature interviews with comfortable customers or product demonstrations.
Adjust your ad campaigns based on which videos are making an impact. Use TikTok’s built-in automatic targeting features to aim your advertisements at people looking for products just like what you’re selling.
Influencer marketing
Influencer marketing involves working with influencers on TikTok who can promote your products to their viewers. Although you’ll likely should negotiate payment for influencers with a big following, you could have the option to work with influencers with fewer followers by sending product samples they’ll feature of their videos.
Before contacting influencers, research those with a legitimate audience base aligned along with your brand identity and product lines. Finding and dealing with the appropriate influencers through a platform like Shopify Collabs can open up a wider audience on TikTok than in the event you only use paid ads.
Original content
The least expensive path for reaching potential customers on TikTok involves creating original content to your account with the potential to go viral and gain organic traffic. Create fun videos chatting with your followers’ style and wishes. POV videos, unboxing videos, humorous sketches, trending challenges, and academic videos are all examples of content that may work well on TikTok.
Although it will probably take a while, constructing an organic following is the most effective ways you may earn customers to your dropshipping business on TikTok. Remember to remain consistent along with your brand messaging and have interaction along with your viewers as much as possible through videos, comments, and livestreams.
TikTok dropshipping FAQ
Is TikTok good for dropshipping?
Yes, TikTok is a preferred social media platform offering ecommerce merchants an energetic sales channel for selling dropshipped products on to customers.
How do I promote my dropshipping store on TikTok?
Promote your dropshipping store on TikTok by creating paid advertisements through TikTok Ads Manager, partnering with influencers who can promote your products, and creating original content designed to earn organic traffic to your online store.
