Goal announced changes to its executive team on June 25, kicking off the seek for a brand new chief marketing officer and continuing leadership shifts that began in January.
Amongst those starting recent roles at Goal will likely be Christina Hennington, becoming chief strategy and growth officer; Rick Gomez, who will likely be chief industrial officer; and Lisa Roath, who will take over as chief merchandising officer of food, essentials and wonder. The moves won’t all occur at the identical time.
Goal’s recent leadership team changes
Lisa Roath, chief marketing officer at Goal | Image credit: Goal
“As we execute our 2024 plans and look to the long run, we’re putting key leaders and capabilities in place to sustain profitable growth over the long run,” said Brian Cornell, chair and CEO at Goal. “Today’s announcement builds on our January appointment of Michael Fiddelke to chief operating officer and can further speed up progress on our growth initiatives.”
Cornell elaborated on the brand new assignments for all three members of its leadership team. At the identical time Fiddelke was named chief operating officer in January, Goal also moved Gomez from chief food and beverage officer to the role of chief food, essentials and wonder officer under Hennington.
“As Rick takes on full oversight of merchandising, Christina will likely be dedicated to keeping our strategy consumer-centric, differentiated and future-focused,” Cornell explained. “Lisa will likely be a crucial addition to Rick’s leadership team when she moves into her recent role in 2025, bringing her prior experience and accomplishments leading our food and essentials businesses.”
Roath, who has been with Goal since 2006, will vacate her position as Goal’s chief marketing officer when she makes that transition.
“Within the meantime, we’ll conduct a radical seek for a top brand marketer to succeed Lisa and construct on our strong marketing foundation,” Cornell stated.
While Goal’s seek for a brand new chief marketing officer is underway, Roath will proceed in her current capability, reporting to Cara Sylvester, chief guest experience officer at Goal. Goal credited Roath with leading its “Goal Lady” and “That Goal Feeling” campaigns. The corporate also noted her work on the design and execution involved with its revamped merchandising organization and creation of Goal’s price and promotions center of excellence.
Goal’s ecommerce sales by yr
Goal is No. 5 within the Top 1000. The database is Digital Commerce 360’s rating of North America’s online retailers by web sales, where it’s categorized as a Mass Merchant. Digital Commerce 360 projects that Goal’s total online sales for 2024 will likely be $19.46 billion.
Gomez’s recent role as chief industrial officer
Rick Gomez, incoming chief industrial officer at Goal | Image credit: Goal
Gomez, who arrived at Goal in 2013 and eventually became a member of its leadership team in 2017, will report on to Cornell when he takes on his recent responsibilities July 7. His portfolio will include merchandising at Goal, encompassing the apparel and accessories, home, hardlines, food, essentials and wonder product categories, in addition to owned brand sourcing and design and merchandising planning and capabilities, in keeping with details released by the retailer.
Goal lists Gomez’s contributions during his time there up to now as aiding its 2017 strategy reset, along with the 2019 launch of Roundel, Goal’s retail media network. Most recently, as chief food, essentials and wonder officer, his team worked with Good & Gather and Favorite Day, amongst other owned brands at Goal.
As he moves under Cornell, Hennington’s appointment to chief strategy and growth officer can even turn out to be effective on July 7.
Goal’s growth plan
Hennington’s recent position puts her in a key place as Goal looks look improve upon its performance up to now in 2024. Goal lists operational modernization, including the usage of generative artificial intelligence (AI), amongst her upcoming priorities. She can even report back to Cornell.
As well as, Hennington will likely be tasked with developing strategic partnerships and constructing recent ones.
Christina Hennington, incoming chief strategy and growth officer at Goal | Image credit: Goal
She has been with Goal since 2003 and its leadership team since 2020. During her twenty years there, she has worked on multicategory merchandising, where her work led to $30 billion in growth, in keeping with Goal. Other milestones for her have involved Goal’s sale of its pharmacy business to CVS and partnering with Ulta Beauty.
Ulta is No. 39 within the Top 1000. It’s also the fourth-largest online seller within the Health & Beauty category within the U.S., in keeping with Digital Commerce 360, behind Walgreens Boots Alliance Inc., iHerb Inc. and Amway.
Goal’s first-quarter ends in 2024 showed total sales at a two-year low for the period, revealing difficulties despite a year-over-year increase in digital sales for the primary time in greater than a yr. The corporate recently announced price reductions at its stores and is currently preparing for its July Goal Circle Week sales event, which is scheduled to overlap with Walmart’s own Walmart Deals event and conclude ahead of Amazon’s Prime Day dates for 2024.
Do you rank in our databases?
Submit your data and we’ll see where you slot in our next rating update.
Join
Stay on top of the most recent developments within the ecommerce industry. Join for a complimentary subscription to Digital Commerce 360 Retail News. Follow us on LinkedIn, Twitter, Facebook and YouTube. Be the primary to know when Digital Commerce 360 publishes news content.
