After targeting private sellers, eBay Germany is introducing various enhancements for business sellers this summer. These improvements include upgrades in marketing and logistics.
Based on Andreas Häntsch, who’s liable for business trade at eBay Germany, the corporate has “exciting news” for business sellers aimed toward further strengthening their business on eBay. “Amongst other things, we will likely be introducing further improvements to Seller Cockpit Pro, making it particularly easy for sellers to create latest purchase incentives. As well as, we’re offering practical tools akin to product research via the eBay app and an updated messaging system within the desktop version to make communication with buyers more practical.”
Promoting cockpit
eBay, a longtime name in German ecommerce, claims to have completely revised its offering for promoting campaigns and significantly simplified access to its promoting formats for German sellers. At the identical time, all tools have been technically optimized, providing more data and control options for creating and optimizing campaigns. The main focus is on the brand new promoting cockpit, which guarantees to make promoting on eBay more intuitive and data-optimized.
‘Promoting becomes more intuitive and data-optimized.’
With latest features, the marketplace can also be responding to requests from retailers that were conveyed during eBay’s roadshows in various German cities. These include a search function in messages and enhancements in returns processing in collaboration with DHL. By way of logistics, eBay Germany can also be announcing latest partnerships with Deutsche Post and Orange Connex.
Private sellers
Earlier this yr, eBay introduced initiatives to advertise trade between German consumers on its platform. The number of personal sellers has grown by double-digit percentages, partly attributable to the elimination of selling costs. eBay, which caters to the local trade trend with eBay Lokal, still sees loads of room within the German C2C market, aside from the business trade (B2C).
