Despite a drop in revenue, Zalando stays the most important online retailer in Switzerland. The local online department store Galaxus, now the brand new number 2, saw its revenue increase significantly last yr. Temu is the one newcomer in the highest 10.
That is in response to figures from Carpathia, an ecommerce management consultancy. It releases a yearly rating of the most important players in ecommerce in Switzerland, with a top 50 of the most important business-to-consumer stores, and a top 15 of business-to-business stores.
Swiss top 3 in B2C ecommerce
Zalando leads the B2C list, with an estimated sales volume of 1.69 billion euros in Switzerland in 2023. That is 100 million euros lower than the estimated revenue from the previous yr. Switzerland just isn’t unique on this decline: Zalando’s revenue at the company level has decreased for 2 consecutive years.
Zalando lost 100 million euros in Swiss revenue.
The second and third positions belong to the identical company: Digitec Galaxus. The namesake online stores have switched places: Galaxus, which can be growing rapidly outside Switzerland, now occupies the second place on the list. Its revenue increased from just over 1.0 billion to just about 1.4 billion euros, while the revenue of its electronics sister Digitec barely declined. The revenue gap with Zalando is critical, but when Galaxus continues to grow at this pace, the #1 position will probably be nearby very soon.
Temu and Amazon in Switzerland
Newcomer Temu, which has grown rapidly in countries including France and Germany, occupies the ninth place on the list of top online sellers in Switzerland. The opposite positions in the highest 10 remain unchanged. Unlike in lots of large Western European countries, Amazon falls outside the highest 3, holding a chronic fourth place.
Swiss top 3 in B2B ecommerce
Mercanto, Alltron, and Elektro-Material (EM) occupy the highest three positions in Carpathia’s list of the most important online B2B sellers in Switzerland.
