Cody Rhodes celebrates after winning the Undisputed WWE universal championship match during WrestleMania 40 at Lincoln Financial Field in Philadelphia, on Sunday, April 7, 2024. (Monica Herndon/The Philadelphia Inquirer via AP)
As WWE gears up for WrestleMania this weekend, the most important annual event for the skilled wrestling organization, data shows that its appearance in Las Vegas last 12 months had an economic impact price a whole lot of tens of millions of dollars.
Parent company TKO said Wednesday that recent studies conducted by research firm Applied Evaluation show that the two-day premium live event had an economic impact of $322.2 million, with wrestling fans traveling from all around the U.S. and abroad to spend money on hotels, restaurants, shops and at other businesses.
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WWE organizes activities on the times surrounding WrestleMania as well, like meet and greets with wrestlers, its Hall of Fame ceremony and matches for weekly television shows “Smackdown” and “Raw”, giving people more reasons to spend their money on a dayslong trip.
For Las Vegas, hosting WrestleMania for the second straight 12 months is a method to entice visitors to town because it contends with shifting trends in tourism. Las Vegas saw its fewest visitors in 4 years during 2025, and Strip gaming revenue rose lower than 1%, in accordance with statistics released in January.
Last 12 months’s WrestleMania brought 124,693 fans across two nights to Las Vegas’ Allegiant Stadium.
TKO Group said that 85.4% of attendees traveled to Las Vegas specifically for last 12 months’s WrestleMania. Amongst attendees, 22% were international and 90.2% weren’t local residents, in accordance with data from research firm Applied Evaluation.
Jefferies’ Randal Konik said in a recent analyst note that WrestleMania generated about $66 million in ticket sales for the two-night event, based on Pollstar data. Average ticket prices were about $635, which was almost double from the prior 12 months’s WrestleMania.
“WrestleMania 41’s performance highlights the strength and strategic importance of WWE as a core asset inside TKO,” Konik wrote.
This 12 months WrestleMania will probably be getting the big-event treatment from ESPN. A few of its matches include undisputed WWE champion Cody Rhodes defending his title against Randy Orton and CM Punk putting his World Heavyweight title on the road against Roman Reigns.
The event, which will probably be held on Saturday and Sunday at Allegiant Stadium, could have coverage on “SportsCenter” starting Thursday, and “First Take” will originate from Las Vegas on Friday.
It should be streamed on the ESPN app for the primary time. Nevertheless, the opening hour on Saturday will air on ESPN2, while Sunday’s first hour will air on ESPN. The beginning time for each nights is 6 p.m. EDT.
ESPN began airing WWE premium live events on the ESPN Unlimited streaming service last September. Most major cable, satellite, and streaming services have reached agreements with Disney that include an ESPN Unlimited subscription as an element of their TV plan.
This can mark the primary time a part of the major card will air on linear television. The primary WrestleMania took place in 1985 at Madison Square Garden in Recent York.