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Shah Rukh Khan and Siddharth Anand’s King is amongst probably the most awaited movies of Indian Cinema. Made on a budget of Rs. 400 crores, the motion packed entertainer rides on a solid ensemble solid comprising of Deepika Padukone, Rani Mukerji, Abhishek Bachchan, Suhana Khan, Anil Kapoor, Abhay Verma, Arshad Warsi and lots of more. The film is scheduled for a grand release through the Christmas 2026 weekend, and the expectations are off the roof.
SCOOP: Pen Marudhar secures Shah Rukh Khan-Siddharth Anand’s King in a whopping Rs. 250 crore theatrical deal
In an interesting turn of events, Bollywood Hungama has exclusively learnt that Pen Marudhar has acquired the all India distribution rights of King for a hefty sum of Rs. 250 crores. This marks one among the most important theatrical deals of the 12 months, and why not, it features the most important superstar of India – Shah Rukh Khan in lead. “Pen Marudhar have acquired the theatrical distribution rights of King for a sum of Rs. 250 crores. The distributor has a protracted standing association with Shah Rukh Khan’s banner, having released movies like Jawan, Dunki, Zero, Badla, Ittefaq and lots of more,” a trade source shared with Bollywood Hungama.
King is seeing a release within the crowded Christmas 2026 window amogst the Hollywood biggies – Avengers: Doomsday, Dune 3 and Jumanji. “Shah Rukh Khan was searching for a robust distribution partner to navigate the competitive window, and he’s a large theatrical release within the month of December all across the country.”
The dimensions of the KING deal reflects each renewed confidence within the theatrical ecosystem and Shah Rukh Khan’s sustained box office pull post his blockbuster resurgence. The domestic rights of KING saw aggressive bidding from multiple top-tier players, including A.A. Movies, Jio Studios (Distribution), PVR INOX Pictures, Yash Raj Movies (Distribution), and Dharma Productions (Distribution).
Also Read: Bollywood keeps hyping tomorrow, but one old Shah Rukh Khan romance still embarrasses the currenting
More Pages: King Box Office Collection
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