Next Friday, May 22, will see the discharge of Chand Mera Dil, starring Lakshya and Ananya Panday. The film has caught attention attributable to its youthful flavour, casting, music and likewise since it belongs to the extreme romance genre, which is working big time at once. Bollywood Hungama has learned that the love story might open higher than expected attributable to an aggressive pricing strategy adopted by the makers.
EXCLUSIVE: Dharma Productions adopts REVOLUTIONARY pricing strategy for Chand Mera Dil; tickets to be sold for just Rs. 149 and Rs. 199 on release day
A trade source told Bollywood Hungama, “Chand Mera Dil is produced by Dharma Productions, and so they are also distributing the film. They’ve informed cinemas that the tickets must be sold at a really reasonably priced price. Accordingly, tickets for all shows before 5:00 pm on Friday, May 22, can be available for just Rs. 149. After 5:00 pm, the tickets can be sold for Rs. 199.”
The source added, “This offer can be valid only on the day of release. On Saturday and Sunday, theatres have been instructed to go for normal weekend rates. Also, tickets priced at Rs. 149 and Rs. 199 can be available only for normal seats. The offer won’t be applicable to recliners, luxury screens or premium classes.”
The trade and industry predict that the strategy can prove helpful. The source explained, “Chand Mera Dil is geared toward the youth and the college-going crowd. They’ll be quite enticed by the offer. Because of the offer, theatres predict the under-25 population to return out in large numbers to look at Chand Mera Dil. This was last seen during last yr’s sleeper blockbuster, Saiyaara (2025).”
The advance booking of Chand Mera Dil is predicted to begin from Monday, May 18. It’s directed by Vivek Soni of Meenakshi Sundareshwar (2021) and Aap Jaisa Koi (2025) fame and produced by Hiroo Yash Johar, Karan Johar, Adar Poonawalla, Apoorva Mehta, Somen Mishra and Marijke deSouza.
Also Read: Chand Mera Dil trailer out: Ananya Panday and Lakshya promise an intense romance stuffed with passion and heartbreak
More Pages: Chand Mera Dil Box Office Collection
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