The Ateneo Mental Property Office (AIPO), through its Blue Nest Program, is bringing back former ABS-CBN television director and digital marketing strategist Jason Domantay to steer its newest learning series on social media, branding, and digital growth.
Mr. Domantay brings greater than 20 years of experience across television, digital media, entrepreneurship, and strategic communications. A director, author, executive producer, and on-air talent during his years at ABS-CBN, he later served as Video Content Head for Yahoo! Southeast Asia before joining Voyager Innovations, where he helped shape digital content and innovation strategies during a pivotal period within the Philippine tech ecosystem.
Now, through the Digital Marketing Accelerator Program, Mr. Domantay returns to mentor a brand new generation of startup founders, business leaders, marketing professionals, and entrepreneurial minds in search of to strengthen their digital capabilities in a rapidly evolving market.
The four-module learning series combines strategic frameworks, practical tools, and real-world case studies designed to assist participants validate ideas, understand audiences, construct stronger brands, and drive measurable business growth.
This system covers:
Module I — Social Media & Digital Marketing 101
Foundational principles, social listening, keyword mining, sentiment evaluation, and case study exploration
June 6, 2026
Module II — Digital Market Validation
Audience persona development, online survey design, market insights, and A/B testing strategies
June 13, 2026
Module III — Go To Market
Digital storytelling, content strategy frameworks, organic and paid media, and community constructing
June 20, 2026
Module IV — Growth Hacking
Public relations, founder-led marketing, AI-powered tools, and guerrilla tactics for visibility
June 27, 2026
Sessions will run every Saturday in June 2026, from 9 a.m. to 4 p.m.
Outside his work in academia, Mr. Domantay can be the founding father of Domantay Consulting, where he advises brands, executives, entrepreneurs, and institutions on social media strategy, digital storytelling, public relations, and online fame management. His work has earned industry recognition, including the Yahoo! Editorial Awards for his coverage of the Quirino Grandstand hostage crisis and the grand prize on the Philippine Foundation for Vaccination Journalism Awards for his documentary work.
For Mr. Domantay, the return can be something of a homecoming. In 2016, he helped establish Ateneo’s Digital Marketing and Social Media Management Program under its Business Resource Center, contributing to the early development of structured digital marketing education inside the university ecosystem.
Registration is now open through Ateneo Blue Nest channels. For inquiries and full program details, interested participants may email aipo@ateneo.edu.
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